In the past 2023, for every 5 new energy vehicles sold in the world, there will be 1 BYD, and for every 3 hybrid vehicles sold in the world, there will be 1 BYD. For every 3 new energy vehicles sold in China, there is 1 BYD, and for every 2 plug-in hybrids sold in China, 1 is BYD, so it can be said that where there are new energy vehicles, there is BYD. Starting from February 2024, BYD has successively launched many models such as Qin Plus Glory Edition, Destroyer 05 Glory Edition, Hantang Glory Edition, Dolphin Glory Edition, Song Plus Glory Edition, Seal DM-i Glory Edition and Song Pro DM-i Glory Edition, paying tribute to BYD Auto's annual sales of 3.02 million units in 2023, becoming a car company in the Chinese auto market, a brand in the Chinese auto market and a global new energy vehicle sales champion. So, why did BYD Auto achieve such proud results?
Hard-core strength support to show all-round leadership
As the saying goes, iron must first be hard. BYD Auto's sales performance of 3.02 million units in 2023 is entirely dependent on BYD's all-round leading edge. In terms of brands, BYD has established a multi-brand matrix of Dynasty, Ocean, Denza, Yangwang and Equation Leopard, covering from home to luxury, from mass to personalization, to meet the multi-faceted and full-scene car needs of users. In addition, BYD has the initiative in product pricing, and its internal strength spills over and its advantages are amplified. On the one hand, it benefits from the advantages of vertical integration and the whole industry chain; On the other hand, BYD's large-scale effect and cost control capabilities are becoming more and more sophisticated. With many advantages, BYD has become the first and only Chinese brand to enter the top 10 of the global car sales list, which has also made BYD's image in the minds of consumers more magnificent.
In terms of product strength guarantee, BYD has 11 research institutes, more than 90,000 engineers, and a cumulative R&D investment of more than 100 billion. At present, BYD has accumulated a huge and systematic "technical fish pond", with a total of more than 4 patent applications80,000, with more than 6,700 patent applications in 2023, an average of 27 per working day. In 2023, BYD will also successively release a number of disruptive technologies such as Yi Sifang, Yun Yuan and DMO, and in early 2024, it will release a new strategy for the intelligent development of new energy vehicles - vehicle intelligence. Strong technical research and development strength and product innovation ability can make consumers eat a reassuring pill. With a good image and hard-core technical strength, it seems that it is quite difficult to sell such a model!
Champion of China Champion of the world
BYD Auto will sell 3.02 million units in 2023, becoming the car company in China's auto market, a brand in China's auto market, and the world's new energy vehicle sales champion. After 39 years, BYD has regained the sales championship of China's auto market on behalf of Chinese car companies, and BYD has also become the first and only Chinese brand to enter the top 10 of the global car company sales list in the 70 years of China's development, and it is also the only car company in the top 10 with a continuous growth in market share. Such proud results fully prove that BYD has a pivotal position in the Chinese auto market and even the global auto market.
In addition, BYD Auto's exports increased by 334% year-on-year in 2023, making it the largest growth among the top 10 global brands in export sales in 2023. In particular, as the global leader in plug-in hybrid technology, BYD's plug-in hybrid models have sold more than 3.2 million units worldwide, making it the absolute plug-in hybrid vehicle sales champion. BYD's pure electric models are growing rapidly, and BYD's pure electric vehicle sales in the fourth quarter of 2023 surpassed Tesla and topped the global pure electric vehicle sales champion. As BYD Auto enters the car sales market in more and more countries, this good situation is believed to continue further.
And with the continuous expansion of BYD Auto's influence overseas, more and more surprises are still waiting for everyone. At the beginning of 2024, BYD officially announced that it will become the official travel partner of the 2024 European Cup, which is the first time that the European Cup has joined hands with a new energy vehicle brand, and it is also the first time to "marry" a Chinese car brand. As the world's top sports event and a carnival feast in the football world, the European Cup has attracted the attention of hundreds of millions of fans around the world.
During Euro 2024, BYD's new energy vehicles will be used as the official car to provide green travel services for the event. At the same time, BYD will bring a variety of models to the competition venue and the official fan plaza, so that European consumers can fully experience the technical charm of new energy vehicles and the infinite possibilities of future transportation. This will be the first all-round display of Chinese auto brands and models on the international stage, which is worth the expectation of everyone who pays attention to the development of China's auto industry.
At present, BYD's new energy vehicles have entered more than 400 cities in 78 countries and regions around the world. In the European market, BYD has entered 19 European countries with 5 models, with a total of more than 230 stores, which are deeply loved by local consumers. In addition, BYD has invested in the construction of factories in Brazil, Thailand and other overseas regions to broaden and deepen localization cooperation in overseas regions. As a firm practitioner of sustainable development, BYD will adhere to the vision of "Cooling the Earth1", move towards high-quality development with forward-looking strategies and innovative technologies, and lead the transformation of the global new energy vehicle industry.
With the successive launch of different versions of the Honor Edition models by BYD Auto, the "Armageddon" for joint venture fuel vehicles will officially start in 2024, from "the same price of oil and electricity" to "electricity is lower than oil", "Honor" attacks to help accelerate the process of oil to electricity, which has become a watershed in the development of the automotive category. With BYD's previous strategic vision and boldness, it is believed that it will launch more blockbuster technologies and high-quality model products in 2024, which may become easier to break the annual sales of 3.02 million units in 2023!