From 60 yuan to 2 5 yuan, Internet celebrity ice cream Zhong Xuegao fell off the altar?

Mondo Finance Updated on 2024-03-07

Recently, the Internet celebrity ice cream Zhong Xuegao once again attracted attention on a shopping platform, and the current sales of Zhongxuegao ice cream have reached a low level, among which the expiring products are even as low as 25 yuan a piece. On March 6, Zhong Xuegao's price dropped from 60 yuan to 25 yuan ranked first on Weibo's hot search.

In fact, in recent years, Zhong Xuegao has been negative, from "ice cream assassin" to being exposed to salary arrears, and then the shares were frozen, and even listed as "executor", the former "Internet celebrity" Zhong Xuegao collapsed step by step and fell to the "altar". According to Zhongxin Jingwei, Lin Sheng, the founder of Zhongxuegao, once said that every batch of ice cream will be sent to Shanghai, and he will taste all batches of ice cream every morning, and when he tastes unpalatable products, he will be called to "feed the pigs", and deduct the performance of the production staff this year.

In October 2023, a number of netizens broke the news that Zhong Xuegao was "in arrears". The reporter contacted a number of internal employees of Zhongxuegao and learned that the employees who were owed wages by the company were not only resigned employees, but also the current employees of Zhongxuegao headquarters were also owed wages for two to three months. Zhong Xuegao once rented the 3rd and 23rd floors of Oriental Fisherman's Wharf International Zhongcang in Yangpu District, Shanghai for the headquarters office. Now, according to the reporter's understanding, Zhong Xuegao has surrendered the 23rd floor and merged all the staff to the 3rd floor for office, and a number of people close to Zhong Xuegao said that since 2023, the layoff ratio of Zhong Xuegao's headquarters may be close to half.

That's what I'll tell you, 2It can be sold for 5 yuan, which means that there is still a profit at all. How much money did you have to make when you were 60 yuan a piece? Poverty really limits my imagination, so I ask everyone if anyone really buys sixty yuan a piece? Could it be that the expensive sales in the past counted the cost of feeding pigs on the heads of consumers? To be honest, no matter whether it's delicious or not, it's really down to 25, I will definitely buy it and try it, after all, the poor also have the right to try it!

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