It's worse than you think! J&T ushered in an unprecedented wave of returns, and employees were depressed!
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The Spring Festival is coming to an end, some people are happy and some are sad, many employees have resumed work one after another, but there are also some people who are going through a difficult time, such as J&T Post. Some time ago, J&T Post encountered a wave of returns, and consumers said that as long as they received J&T Post, they would not return it.
Some e-commerce platforms choose other carriers for delivery to avoid products not arriving on time. This is a big problem. Pole Rabbit experienced an unprecedented wave of returns, with employees asking for help. What's going on? Why did J&T fall to such a low point? Let's start with Macy's.
Lionel Messi is a world-leading footballer with many fans in China and around the world. However, Messi did not participate in the exhibition match in Hong Kong because Messi is currently in good form. Instead, Messi appeared on the pitch of the Japanese team. This differential treatment has disappointed fans, and Messi's reputation in the country has also suffered.
The problem is that Messi has become the global face of the Polar Rabbit Express brand. If the brand wants to stay out of it, it is better to terminate the contract and confess everything to Messi.
But who would have thought that the Rabbit Pole move not only did not solve the contract problem, but also caused a dispute with the network.
Some netizens said that if the contract is not terminated, the courier will not accept the rabbit at the post office. Polar Rabbit Express replied:'The earth doesn't miss you without you, and the rabbit won't miss you.
This attitude triggered"J&T World"The tide of returns. If it were usual, this matter would be over, but now it seems that every time from"J&T Chinese Network"The content posted will be rejected by netizens.
One of them said bluntly:'If it was Polar Rabbit Express, we wouldn't buy it, and even if we did, we would refuse'。
More than a week has passed, Macy's Hong Kong is absent, and the speed express rabbit has suffered a return accident, but the situation shows no signs of easing, and it seems that the situation is more serious than expected.
J&T Express did not terminate the contract with Macy's, but chose to smash the card of the Internet, which was played badly. Some people joked that in this wave of returns, J&T employees didn't dare to cry. After several years of rapid development, J&T Express has established a nationwide logistics network to provide customers with fast, safe and reliable express services.
Looking at the performance of the post rabbit in the country over the years, it can be said that the post rabbit rabbit in the country is smooth sailing, with low ** won the favor of many businessmen, and established a huge logistics network in the country, today's post rabbit is promising, and has three obvious characteristics.
Polar Rabbit relies on users, and when consumers lose confidence in the Polar Rabbit brand, Polar Rabbit will go back to square one. Now that Messi has responded to the anger of fans, since J&T has endured the ** of consumers, and since J&T has decided to support Messi, it should be ready to bear the consequences.
What happened to Polar Rabbit teaches other brands a lesson: a brand's success depends not only on its spokesperson, but also on its consumers.
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