Hair maintenance is another "rigid need" that young people are gradually emerging.
Different from the general shampoo salon and the experience of washing your own hair at home, the professional hair salon has a variety of problem scalp and.
Hair care and conditioning products, combined with physiotherapy equipment and professional care techniques, achieve a high degree of absorption of products, thereby improving the cleanliness and health of the scalp, improving dandruff, itching, oily hair, imbalance of flora, scalp inflammation, scalp sensitivity, scalp oiliness, dry and split ends, etc.
According to the "2020 China Hair Care Service Industry Research Report" (hereinafter referred to as the "Report") released by iResearch, the post-80s and 90s generations are health care factions, expecting hair care services to save damaged scalps and enjoy health improvement from the inside out; The post-95 00s generation is an early adopter of experience, who regards hair care services as a fresh experience, and enjoys a standardized and professional hair care experience. Compared with home hair care products and hair care services in barber shops, hair care salons offer more refined processes, better hair care results, and targeted hair care consulting services. "Go to the hair salon for hair care" has become a new trend for hair care enthusiasts.
The hair care market data is red all the way, and many investors have entered the hair care industry, so is it really so promising to open a hair care salon?
As a leader in the industry, Silk Domain has always been committed to protecting the health of users' scalp in the past 20 years, driven by "technological breakthroughs in hair care technology", and has continuously provided users with a healthier and more scientific life. At the same time, Silk Domain has never stopped exploring and researching a healthy, beautiful and pleasant life, and has strong product research and development strength and production technology. Through in-depth research on consumer needs, we continue to innovate and develop products that meet the needs of the market and consumers.
Pre-empowerment: store location guidance
In the era of Internet big data, Silk Domain Hair Raising Franchise makes full use of the power of the Internet, and is committed to creating a benign plan for the development of urban store development network, integrating multi-dimensional evaluation of urban positioning, economic scale and structure, population flow, urban development, market performance, population and income, business development, etc., and formulating strategic development plans for cities with different development potentials, combined with the 5A site selection principle and pyramid layout planning, Silk Domain Hair Raising Franchise provides customers with more suitable site selection needs. Guide customers to choose the right store address.
Medium-term empowerment: support for new store openings
After the opening of the new store, the headquarters will also carry out a series of empowerment support, such as recruitment guidance, staff training (store manager & staff), opening plan guidance, etc. The store management provides a digital and intelligent operation system for Silk Domain Hair Care Franchise, and provides integrated management of membership and data marketing through the ERP + SCRM + WMS system, making the management of Silk Domain Hair Care Franchise stores easier and more assured. In addition, the headquarters will also provide solutions to attract new customers, help newly opened stores attract new customers, and help the rapid growth of sales.
Later empowerment: sales growth empowers Silk Domain Hair Care to join
After the store operation is on the right track, the headquarters of Silk Domain will also give suggestions on the SOP assessment of the store's employees, and help the store achieve sales conversion by providing regular membership marketing plans and quarterly operation plans. Through the strategy of Internet + new retail, we will help stores continue to expand in all directions, break geographical restrictions through online platform entry, purchase online, and accurately reach target customers to help store sales growth. In addition to sales support, the headquarters of Silk Domain Hair Raising will also regularly provide product promotion content support for stores, and regular output of product promotion materials such as normalization**, posters, and **, and store publicity can be publicized with one click, enabling the store's daily customer promotion needs.