Nongfu Spring, known for its unique taste of "a little sweet", has always been a favorite beverage brand among consumers. Recently, however, the brand has faced some challenges, and its brand image seems to have become somewhat unstable. Nongfu Spring's "a little sweet" used to be one of its biggest selling points, but as consumers become more health-conscious, they are more cautious about their beverage choices. There are more competing products in the market that emphasize natural and additive-free, which has affected Nongfu Spring's market share to a certain extent.
In addition, some doubts about the quality of Nongfu Spring's products have also begun to surface. Although these doubts are not supported by conclusive evidence, they still have a certain negative impact on the brand image. Recently, there are many Japanese packaging for Nongfu Spring Beverage, which has attracted the attention of the majority of netizens. The name of Nongfu Spring sounds like spring water, but in fact it uses lake water and reservoir water, and its advertising slogan "Nongfu Spring is a little sweet" is suspected of adding sugar substitutes.
The boss of Nongfu Spring was disqualified because of the problem of fleeing goods, and later founded the Nongfu Spring brand, so he was nicknamed "Nongfu Mountain Snake" by netizens. Nongfu Spring's Japanese Fukushima peach water, promotion of Japan and other behaviors, as well as the American nationality of the boss's son, have pushed Nongfu Spring to the forefront. First of all, let me tell you about the fact that in 2021, Nongfu Spring launched a sparkling water drink called "Dawn White Peach", and the advertisement stated that "Dawn White Peach is produced in Fukushima Prefecture, Japan".
Its "Oriental Leaves" green tea, some words can be seen on the bottle, as well as the ** of Japan's "Sensoji Temple". When it comes to the origin of green tea, in the Wei and Jin dynasties of our country, from the architecture of the bottle to the introduction, it became originated in Japan. Some netizens continued to dig deep and found the packaging design of Nongfu Spring's "tea" series products, which caused the majority of netizens to question it, thinking that it may have incorporated elements of Japan's "Yasukuni Shrine". The netizen felt awkward about the word "tea" a long time ago.
Netizens further excavated information about the illustration of black tea, revealing the Kiso horse war horse of the Tokugawa period in Japan depicted in the illustration. The Kiso horse is one of eight native Japanese horses, native to Honshu, Japan, and is known for its short stature. The horses were about 110 to 140 centimeters tall, which matched the average height of the Japanese at the time. The Oriental Leaves series oolong tea illustration presents a ukiyo-e style sailboat, and this sailboat is afraid of China's humiliation.
The oolong tea reads: "In the 17th century, Chinese oolong tea traveled to England and evolved into an elegant and luxurious afternoon tea for the upper class." Underneath these words are ukiyo-e style sailboats. And opium was smuggled in the 17th century. Not to mention the brown rice tea and the carp streamer (originally the Dragon Boat Festival), which symbolizes the Japanese Boys' Day. What is the purpose of so many Japanese elements? Such a lack of respect for domestic culture? Could it be that Nongfu Spring wants to use Japanese packaging, step out of the comfort zone, face the world, and worship foreign countries?
What's even more amazing is that on the packaging of tea jasmine tea, a Japanese guitarist is actually presented, riding on a rabbit. In Chinese online culture, the rabbit is often seen as a symbol of China, is this design appropriate? Is there some kind of moral or metaphor? And the most common Nongfu Spring mineral water, do you dare to imagine that the mountain above represents "Mount Fuji"? Look at the slow Japanese wind like this. It's no wonder that Nongfu Spring has been a bit hanging lately.
Let's talk about the CEO of Nongfu Spring, the 70-year-old richest man in Asia, who has always been very low-key, and he is not calm now. Nongfu Spring's daily sales plummeted by 90, and Wahaha's daily sales soared by 8,500. It's strange that this can be calm, I'm afraid he must have had a headache recently. was forced to even start a ** war, and the price of mineral water began to drop. Do netizens dare to drink it? Water from lakes and reservoirs was used, and these things have happened recently. Even if you dare to buy it, you can only finish going to the toilet and flush it down the toilet.
Zhong Shuzi is the son of Zhong Sui, and the name does not sound quite in line with the domestic naming style, and some netizens speculate that it may be influenced by Japanese names. At the age of 8, Zhong Shuzi was sent to the United States for education and eventually obtained American citizenship. After graduating from university, he joined Yangshengtang and was responsible for managing the group's brand department. Although Zhong Shuzi has worked in China for many years, he has always maintained his American citizenship. With Zhong Shuzi retiring, Zhong Shuzi will take over Nongfu Spring.
Zhong Sui has been the richest man in my country several times, and after his son became the leader of Nongfu Spring, the status of the richest man may be inherited. At that time, the richest man in China will be an American, which is undoubtedly surprising. The prospect of Nongfu Spring's brand is "hanging", which is self-evident.
So why do the majority of netizens support Wahaha? We support Wahaha because everyone has a fair scale in their hearts! We don't like cyberbullying and we respect everyone's nationality very much. We just want to choose good products with great quality and trustworthy, and Wahaha is such a good brand, which has been consistent for decades, so that we can buy with peace of mind and comfort! Seeing the entrepreneurs who make money in China but splurge in the United States, we understand even more that firmly supporting a brand like Wahaha is the right decision.
Let us firmly support Wahaha and our domestic brands, and cheer for high-quality domestic products!