The mainland s cycling fever has brought prosperity to the bicycle market on both sides of the str

Mondo Sports Updated on 2024-03-07

China News Service, Taipei, March 6 (Reporter Yang Chengchen) Cycling is still hot in the mainland. In recent years, cyclists have emerged on the streets of various places, and the bicycle market has experienced explosive consumption. Exhibitors participating in the 2024 Taipei International Bicycle Show on the 6th told China News Service that the mainland's "cycling fever" has benefited industries on both sides of the strait.

In the past period of time, mainland riders have become accustomed to the supply and demand phenomenon of "hard to find a car". According to a number of industry reports, in 2022, the revenue of the bicycle manufacturing industry above designated size in mainland China will be about 210 billion yuan.

Gomex is the leading overseas bicycle equipment and consumables brand in Taiwan, with branches in Hong Kong and Qingdao. "In 2023, we will see a lot of feedback in the mainland market. Ms. Huang, the person in charge of the company, introduced that the mainland's "cycling fever" has driven the development of the industry, and perhaps the growth of consumables sales is not enough to illustrate the problem, and the growth of professional products is another indicator. "The growth of loading frames alone is more than 50%, which shows that new car shops are popping up and old car shops are constantly having customers. ”

On March 6, the 2024 Taipei International Cycling Show opened. The picture shows the booth of Taiwanese bicycle brand Giant. Photo by China News Service reporter Yang Chengchen.

Ms. Huang believes that in the past, the mainland's bicycle consumption relied on the Internet economy and developed logistics, and in recent years, the culture of cultivating a group of riders centered on car shops has gradually taken shape, and a wide variety of bicycle types have made cycling more and more "de-instrumentalized". She said frankly that in the global market, European, American and Japanese brands are still in a dominant position, but the level of bicycle manufacturing in the mainland is advancing by leaps and bounds, "we are optimistic about it."

The 2024 Taipei International Bicycle Show opened on the 6th. Ling Hongtian, as the person in charge of the Italian cycling equipment brand Selle SMP in Taiwan, met a dealer from Beijing to inquire about cooperation that morning.

He said that Selle SMP mainly serves the high-end cycling market. In the past few years, merchants in Beijing, Shanghai, Xiamen, Fuzhou and other places have obviously increased their inquiries about the brand's products. Ling Hongtian also noticed the enthusiasm of the second-hand bicycle market in the mainland, "I believe this will also help to feed the development of the first-hand market."

Taishibang is from Shaanxi and is an export enterprise focusing on titanium alloy bicycle parts. The company has participated in the Taipei International Bicycle Show for many years, and the person in charge, Shi Weidong, told reporters that Taiwan is still an important base for R&D and production of bicycles. The company has been engaged in the export of parts for 15 years, and in the past, the Taipei International Bicycle Show was a springboard for enterprises to contact overseas customers, and now it is still an important platform for expanding overseas markets. "Many Europeans didn't believe that mainland companies could make 3D printed titanium alloy frames with such good technology. ”

On March 6, the mainland enterprise Taishibang participated in the Taipei International Bicycle Show for many years. Shi Weidong, the person in charge, said that Taiwan is still an important base for R&D and production of bicycles. Photo by China News Service reporter Yang Chengchen.

In 2023, affected by factors such as the international situation, the overall demand of the bicycle market will decline compared with the previous three years, and the industry will be in a destocking cycle. In Shi Weidong's view, although there are certain variables in the prospects of the bicycle market, the high level of mainland manufacturing technology and the blessing of advanced technology as the foundation, the industry still maintains an upward trend.

The Taipei International Bicycle Show is one of the largest bicycle exhibitions in Asia. The exhibition attracted 950 industry players from all over the world, including car companies on both sides of the strait, with about 3,500 booths.

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