The most well-known series of Moutai, Feitian Moutai, Feitian Mark is taken from Dunhuang murals, and the body is elegant and delicate in the mouth, and the taste is long.
53 degrees Feitian Moutai, ex-factory price: 969 yuan bottle; Suggested retail price: 1499 yuan bottle;
Due to the short supply, 1499 cannot be bought except for the rush purchase on various platforms, and since 2023, the terminal market sales have loosened!
The purchase of this series is two schemes: "pumping" or "hard buying"!
In 2014, Moutai Group first launched the Year of the Horse Zodiac Liquor, and every year since then, it will produce a Zodiac Liquor, and by 2024, there will be 11 Moutai Zodiac Liquors, namely "Horse, Sheep, Monkey, Rooster, Dog, Pig, Rat, Ox, Tiger, Rabbit, and Dragon".
Zodiac Moutai is an important series of Moutai, "one year old, one wine, one Moutai", which is a commemorative liquor that focuses on zodiac culture and integrates China's traditional color aesthetics.
The production of each Moutai Zodiac wine is limited, and it will not continue to be produced, so that every Zodiac wine produced will become a limited edition, which is a very powerful marketing method!
In terms of wine quality, the old Zodiac Moutai (before the ox) at the beginning is at the same level as Feitian. In the later stage, the quality of the cow, tiger, rabbit, and dragon has been improved, and it is one grade higher than Feitian!
Each one is also integrated with the art of Chinese painting, so that each zodiac Moutai has a certain one.
Collectible value. Purchase channel: i Moutai subscription!
Solar Term Moutai is a cultural and creative product that Kweichow Moutai will sell in 2023, and it is also a product of the same name for each solar term, including two specifications, of which, 500ml is limited to 320,000 bottles, 100ml bottles are limited to 81,960 bottles!
The 24 solar terms products have already been sold, and Moutai Group has no plans to launch another 24 solar terms in 2024.
Moutai understands marketing very well!
Where to buy: Xunfeng Bazaar.
1. Aged Moutai, which is mainly high-quality Moutai at present
The predecessor of "Boutique" Moutai was the special Moutai liquor for "State Banquet". Boutique Moutai has always been highly sought after by Maoists, and is also known as the "King of Cost Performance" by Maoists.
The most important thing is that the premium is low! Jingdong self-operated and also sells it, compared with offline**, it is also more reasonable, and it is also a good choice for consumers who do not have a reliable channel to buy wine!
2. Treasures of Moutai, at present, are mainly glazed treasures
Moutai, a product launched by Moutai in December 2021, is a product that combines a sense of history, modernity, and high-end attributes.
Compared with Feitian's high premium, treasures are more cost-effective as high-end business and self-drinking!
3. Aged Moutai, including 15 years, 30 years, 50 years and 80 years of four single products!
Moutai has been 15 years old, and the terminal price is about 6,000 yuan.
In 30, 50 and 80 years, these have been seriously detached from the masses of the people, just look at it.
In addition to the above-mentioned core lineage, Moutai also has a series of wines with Moutai Ocean Label, mainly "One Song, Three Mao, Four Sauces", also known as "Eight Immortals of Maotai", which belongs to the descendants of Moutai, ** is more close to the people, we will introduce it in the next issue!