Recently, Hong Kong-listed game companies Chizicheng Technology, Celadon Games, and FriendTimes have successively announced their 2023 performance forecasts. Specifically:
Chizicheng Technology: Pre-profit, net profit will double year-on-year in 2023
According to the announcement released by Chizicheng Technology a few days ago, the company's total revenue in 2023 is expected to be 32700 million to 34RMB100 million (RMB) increased by approximately 17% to 22% year-on-year; Net profit is expected to be in the range of 7$500 million to $8100 million yuan, a year-on-year increase of 161% to 182%; The net profit attributable to the parent company is about 500 million yuan to 5600 million yuan, a year-on-year increase of about 285% to 331%.
Regarding this performance growth, the company explained in the announcement that the growth of net profit is due to the rapid development of the social business, especially in the successful expansion of the Middle East and North Africa market, and the rapid growth of the commercialization of new social products Sugo and Toptop.
On the other hand, the financial statements of ** Metaclass Management ELP and the financial statements of the companies held by the company were merged into the group, which brought 1Net profit contribution of 600 million yuan.
In addition, the innovative business of Childtown, namely the game business, also performed well. In 2023, its flagship casual puzzle game "Mergeland-Alice Sadventure" performed well, and has repeatedly landed on the overseas revenue growth list of Chinese mobile games.
New games such as Taylor S Secret, Mergecove and Sudoku have also contributed to the new growth, with the casual game Sudoku once topping the list of new heavy casual products in the United States. Driven by the performance warning and the impact of the Hong Kong market, the stock price of Chizicheng today is sharply**, as of today**, the share price of Chizicheng Technology is 256 Hong Kong dollars, the stock price rose by 4545%。
Celadon Games: From profit to loss, the net loss in 2023 will be 0300 million to 0600 million yuan
In contrast, Celadon Games will have a slightly difficult year in 2023, and its performance will turn from profit to loss. The company expects 2023 revenue of $8$800 million to $9200 million yuan, a year-on-year increase of about 396% to 459%, with a net loss of about 0300 million to 0600 million yuan, and the net profit for the same period in 2022 was 45.7 million yuan.
As for the reasons for the loss, Celadon Games explained in the announcement that the launch of the overseas server of "The Strongest Snail" and the national server of "Magic Card Girl Sakura: Memory Key", Hong Kong, China, and Taiwan generated concentrated marketing and promotion expenses, but the revenue during the period could not be fully offset;
Second, the investment loss, Celadon Games has invested in a number of upstream and downstream enterprises in the mobile game industry chain, and some companies have not performed well this year and have shown signs of impairment, so Celadon Games has made provision for impairment of some investment assets.
Observing the development of celadon games in the past year, in general, the input is higher than the output, and the reserve of new products is slightly insufficient. In 2023, Celadon Games will only release products such as "The Legend of New Sword and Fairy: Sword Swinging Love", "Card Girl Sakura: Key to Memories" and "The Strongest Snail" overseas server, but the revenue of the game has not been reflected in the current period.
However, for the development of 2024, Celadon Games also said in the announcement that in 2024, the company plans to release a variety of idle games, including mini program games. In February 2024, Celadon Games released the casual game "Fat Goose Gym" in Japan, which quickly topped the iOS free list in Japan after its launch. It is expected that several games released in the second half of 2023 will enter the cost ** period one after another to increase performance.
FriendTimes: From profit to loss, the expected loss in 2023 is 1300 million to 1500 million yuan
Similar to Celadon Games, FriendTimes' performance in 2023 turned from profit to loss. The company expects revenue of $10 in 2023400 million to 10700 million yuan, compared to 152.4 billion yuan declined. The net loss for the period was approximately 1300 million to 1500 million yuan, with a profit of 02.5 billion yuan.
Regarding the reasons for the double decline in revenue and net profit, FriendTimes said in the announcement that it was mainly due to the performance of the new game "Durala's Promotion" in 2023 that did not meet expectations, and at the same time incurred certain promotion expenses; The revenue of old games falls with the passage of life; The increase in the publicity and release of the new game "Floating Memories of Exquisite Dragon" has brought certain marketing expenses and other impacts.
At present, the women of Friendship Times have performed quite well in the new game "Floating Memories Linglong", and they have also tried to sign Luo Yunxi as the spokesperson of the game in terms of publicity and play, and have carried out deep binding to do fan economy, which is relatively rare in the promotion of women to mobile games. And this game may be the main source of FriendTimes' revenue this year.
In addition, FriendTimes' new product reserve includes the martial arts mobile game "Ink Sword Jianghu", which has obtained the game version number in October 2023 and completed multiple rounds of no-pay testing. The European royalty-themed mobile game "Reign of Destiny" has been tested in overseas markets and is constantly tuned according to the test results. According to FriendTimes, the company is also preparing to convert a number of major games into mini-games, and will enter testing one after another to release revenue potential.