Harbin, March 5 (Reporter Ma Junwei, correspondent Li Jianing) Last winter and this spring, when the land of Longjiang set off an ice and snow economic boom with "cold resources", Daxinganling, which has the reputation of "the head of the swan" in Heilongjiang Province, has also embarked on the fast track of ice and snow tourism development with superior natural endowments such as "northernmost", "coldest", "super long snow period" and "early winter and late spring".
Tourists carry out ice entertainment projects (Photo courtesy of the Culture, Sports, Radio, Television and Tourism Bureau of the Greater Xing'anling Region).
According to the data, since the "100-day action" of ice and snow tourism in winter 2023, the Daxinganling area has received a total of 94 tourists30,000 person-times, to achieve tourism income 10100 million yuan, a year-on-year increase of 2653% and 4035%。During the Spring Festival in 2024, the Daxinganling area will receive a total of 13 tourists50,000 person-times, tourism income 1200 million yuan, a year-on-year increase of 777% and 1786%。Tourists from Tiannan and Haibei have injected new vitality into the ice and snow tourism in Daxinganling, and also promoted the income of local people.
This winter has the most tourists, and the income is naturally high. Talking about the development and changes of tourism, Shi Ruijuan, a villager in Arctic Village who has been running a homestay for 13 years and the owner of "Snowman Cabin", was overjoyed, "During the New Year, there are many tourists, and the dumplings I made with my guests on Chinese New Year's Eve celebrated the New Year." ”
Winter swimming attracts tourists to stop (Photo courtesy of the Culture, Sports, Radio, Television and Tourism Bureau of the Greater Xing'anling Region).
For the first time in many years, Arctic Village has presented a hot situation of "hard to find a ticket and hard to find a bed". During the Spring Festival in 2024, Mohe City will receive 660,000 people, and the Arctic Village Scenic Area alone received 5 tourists10,000 people, of which tourists from the south account for eighty percent.
I've never seen snow so beautiful! After Sun Li, a tourist from the south, traveled all the way north to the Arctic Village, he expressed his heartfelt emotion: Xing'an ice and snow are extraordinarily enchanting, better than an ice and snow fairyland.
Ice and snow activities are launched. (Photo courtesy of the Culture, Sports, Radio, Television and Tourism Bureau of the Greater Xing'anling Region).
Pleasant scenery, attentive service, wonderful experience ......Let groups of tourists come and return with fun, and the topics related to Daxinganling have also set off waves of heated discussions on major social platforms across the country.
The "heat effect" released by the "cold resources" of the Great Khing'an Mountains is far more than that. Back in March 2023, in the icy and snowy land of Saji Mansheng Mountain Scenic Area in Tahe County, Daxinganling Region, the first "Fashion Spring and Snow Festival" in Heilongjiang - the successful holding of the Tahe Oroqen Cultural Costume Live Exhibition made Daxinganling popular all over the network, and also planted the seeds of the development of ice and snow tourism in Daxinganling.
From the "first season of heat" in 2023 to the "good start" in the first quarter of 2024, Daxinganling has drawn a blueprint for the development of the ice and snow tourism industry with the concept of "ice and snow are also gold and silver mountains", and has taken a series of measures to promote the ice and snow economy from "explosive" to "ever-popular", and has written a "hot and hot" story in the ice and snow.
Tourists experience splashing water into ice (Photo courtesy of the Culture, Sports, Radio, Television and Tourism Bureau of the Greater Xing'anling Region).
Starting with ice and snow, we planned and launched a series of activities with the theme of "Exploring the Arctic of China and Challenging the Extreme Cold Ice and Snow", and launched 4 theme products, 14 brand festivals, 3 boutique tourism routes, and 20 must-visit check-in places.
In order to seize the opportunity of Harbin's ice and snow tourism to become popular, a tourism promotion and marketing campaign with the theme of "Traveling to Longjiang in the Year of the Dragon and Seeing the Aurora in the Polar Region" was carried out in Harbin. In view of the reality of the superposition of the peak tourism and the Spring Festival, we coordinated with airlines and railway departments to add 3 new flights and 2 passenger trains per week. Constantly adjust and optimize the supply of ice and snow tourism products, tap the emotional marketing "password", and attract tourists from all over the world, especially the "cute baby big string" represented by Guangxi "small sugar orange", Beijing "little roast duck" and the winter solstice cultural festival, martial arts culture week and other more than 100 cultural and tourism activities have been successfully held, which has stimulated the vitality of the ice and snow tourism market in Daxinganling.
More and more people come to Daxinganling to enjoy the ice and snow, looking for the north to find the cold, and this quiet and fantastic ice and snow world is jubilant. Today, Arctic Village has turned "flow" into "tourism volume", and Daxinganling has turned "vision" into "real scene".
Daxinganling, the future is coming, and spring is rolling.
For more exciting information, please refer to the application market** "Central Radio Network" client. Welcome to provide news clues, 24-hour report**400-800-0088;Consumers can also complain online through the "Woodpecker Consumer Complaint Platform" of CCTV. Copyright Notice:The copyright of this article belongs to the Central Radio Network, and it is not allowed to be unauthorized **. Please contact: cnrbanquan@cnrWe will be held accountable for not respecting the original.