As we enter March, major e-commerce platforms have launched 3.8 Women's Day** activities, and iPhone 15 has also ushered in a significant price reduction. Silver Persimmon Finance's observation found that at present, Tmall's official *** Jingdong self-operated *** and Pinduoduo's 10 billion subsidy channel have launched large coupons, making the iPhone 15** drop to an eye-popping level.
Buying iPhone 15 on these e-commerce platforms, compared with the price of 5999 yuan on Apple's official website, the discount is more than 1000 yuan. For example, when you buy the iPhone 15 (128G) on Tmall, the coupon is only 4849 yuan, while Jingdong and Pinduoduo's are also at this level, and even Pinduoduo claims that this is a "historical low price".
Behind this price reduction activity, it also reflects the challenge of iPhone in the domestic market. According to a report by investment banking analyst Jefferies, Apple has been hit hard in the Chinese market, with iPhone sales in the first week of 2024 falling by 30% compared to a year earlier. The decline was largely attributed to fierce competition from China's local rivals, especially Huawei's strong comeback.
Although Apple's new iPhone 15 series models have been reduced in price on multiple e-commerce platforms, their sales are still declining sharply. Among them, on the Pinduoduo platform, the price of the series has been reduced by as much as 16%. Jefferies analysts pointed out that in the Chinese market, Apple will fall by 3% year-on-year in 2023, which is equivalent to a 0.0 decline in Apple's market share4%。
For Apple, although the price reduction may affect its short-term profitability, it can improve the competitiveness of the iPhone in the market and help to restore consumers' willingness to buy. However, Apple will need to deal with even greater challenges in the future. With the rise of local Chinese brands and the continuous advancement of technology, Apple's position in the Chinese market may be further challenged.
On the other hand, the iPhone 15 price cut may be a signal that Apple may adjust its strategy in the Chinese market in the future. With the saturation and increased competition in the global smartphone market, Apple needs to think about how to find new growth points in different countries and regions.
Perhaps, in the future, Apple will pay more attention to the localization of the Chinese market, launch products that are more in line with the needs of Chinese consumers, and strengthen cooperation with local companies to achieve sustainable development in the Chinese market.
To sum up, the price reduction of the iPhone 15 is not only a simple ** adjustment, but also Apple's response to the changes in the Chinese market and part of the strategic adjustment for future development. Over time, we can expect how Apple will compete more fiercely and innovatively in the Chinese market.