On February 28, Apple announced that it would stop building cars. In 2014, Apple announced that it would build a car and launched the "Titan Project", and it has been ten years since Apple began to announce the construction of cars to the official announcement that it would stop making cars. Apple has shifted all of its new energy R&D team to artificial intelligence, which involves nearly 2,000 employees. It was even rumored that Chery was foundry, but in the end, it was all gone.
Apple is not short of money, and Apple's revenue in 2023 will be 3832$8.5 billion, about 27,5842.5 billion yuan, the profit is 969$9.5 billion, about $6980$5.4 billion. Apple's cash reserves are quite abundant, so why did Apple, which is so rich, give up building a car halfway?
Apple's miscarriage of cars stems from the failure to subvert existing automotive technology, Apple hopes to become the leader and pioneer of this industry in every field, and has tried unmanned driving in the research and development of new energy vehicles, canceling the steering wheel and other plans to reform the car, but the current level of science and technology can not meet Apple's needs, and Apple would rather lack than indiscriminate corporate culture, so it has given up research and development for new energy vehicles.
Lei Jun announced in 2021 that he would build a car, investing 10 billion funds, more than 3,400 R&D personnel, and after three years of research and development, Xiaomi's first sedan Xiaomi Su7 was created. Lei Jun denied the 15 rumors on the Internet980,000 and 19980,000**. This makes many rice fans worry about the future of Xiaomi cars, Xiaomi's first model is too expensive can impress consumers, how to make consumers not buy the current first-line new energy and choose Xiaomi cars, this is a problem that Xiaomi needs to think about.
Lei Jun was shocked that Apple stopped making cars, so why can Xiaomi think that it can compare to Apple's new energy vehicles that even Apple can't build? In fact, Xiaomi's first electric car, according to Lei Jun's words, is to use the mature technology of the automotive industry, as well as the procurement of first-line car companies' first-line chain parts. Xiaomi just wants to build an electric car, and does not want to innovate the grand ideal of new energy vehicles.
However, Xiaomi's concern now is not Apple's problem, but the current BYD official price cut, Qin plusDM-i price 7Starting at 980,000, the price of Qin PlusEV is 10From 980,000, Han EV Glory Edition 21From 980,000 yuan. At the same time, Geely's Galaxy E8 is priced at 17Starting at 580,000 yuan, the price of ZEEKR 007 is 20Starting from 990,000 yuan, the price of the new ZEEKR 001 is 2690,000. Netizens jokingly said that the first car of young people may not be Xiaomi SU7, it may be Qin Plus.
BYD and Geely's comprehensive encirclement of Xiaomi SU7** is simply fatal to the sales and promotion of Xiaomi's first model, and the current situation of Xiaomi cars is very dangerous. So whether Xiaomi can break out of the encirclement of BYD and Geely, it depends on Xiaomi's pricing and final sales, wait and see.