In March 2023, Leaprun released its product Family Bucket for the first time, which was named the "King of Volumes" by consumers due to its extremely high cost performance. Now that a year has passed, Leap has struck again with a fully renewed family bucket, and said, "Only Leap can surpass the price-to-price ratio of Leap." ”
Zhu Jiangming, founder, chairman and CEO of Leaprun.
On March 2, Leapmotor launched the first LEAP3 at the Leapmotor C10 and 24-year new product family bucket renewal conference0 technology architecture under the global strategic model, as well as the new C11 and C01 equipped with the ** integrated architecture of the 8295 chip. The car-making concept of "innovative volume and careful polishing" is in LEAP30 products are vividly expressed.
Zhu Jiangming, founder, chairman and CEO of Leapmotor, bluntly said that the core of Leapmotor is to insist on itself.
Insist on innovation, intentions, and self-volume
Entering 2024, price reductions are still the main theme of the automotive market. As the initiator of the price reduction wave, BYD has significantly reduced the price of a number of key models. In the face of such a market, Zhu Jiangming said that Leapmotor should adhere to innovation and intentions.
Zhu Jiangming believes that Leapmotor has chosen a different track from BYD, and the extended-range power system has more advantages in terms of user cost and driving experience. The maximum battery capacity of the Leapmotor C10 extended range version is 28With 4kWh, CLTC has a pure electric range of up to 210km, reducing the number of charging and refueling times for daily use and optimizing the car experience.
At the same time, Leapmotor is also more abundant in terms of intelligence. Zhu Jiangming has emphasized many times that Leapmotor uses an 8295 chip to achieve multiple functions, which is the value of Leapmotor, giving better and more advanced products to users.
It is worth mentioning that Leapmotor has always insisted that every year the technology iteration should be neat and tidy, so that consumers can enjoy the latest technology when they choose any product.
Zhu Jiangming said that Leapmotor can switch all products to LEAP3 synchronously at the first time0 is mainly due to the global self-development, the underlying architecture and the entire system are all done by themselves, so that a new architecture can be installed on all products overnight.
Leapmotor prices at cost and on its own capabilities, in order to do its own good, not to declare war on anyone. Leapmotor volume products, volume **, equipped with Orin-X, lidar, 8295 chip, compared with the same level of products, the configuration is richer. Zhu Jiangming bluntly said that Leapmotor will not reduce the price because of the price reduction of competing products, but make users more satisfied according to its own ability.
The secret to making money: global self-research
Leapmotor provides a wealth of configurations, but gives a very low price, how to not lose money, this must be a question for many people. The answer given by Zhu Jiangming is to rely on global self-development.
Relying on global self-development, Leapmotor can apply an 8295 chip to complete intelligent cockpit + intelligent driving, and at the same time, it can also support power amplifier, audio, 360-degree surround view and other functions. Compared with ordinary solutions, the intelligent driving chip and power amplifier chip are reduced, and the cost is greatly reduced. It is worth noting that only global self-development can accomplish more functions with fewer chips.
Leaprun's self-development is not only reflected in intelligence, but also in batteries. Leapmotor realizes the production of battery packs and has a stronger say in battery cells. Its battery pack has 2 cells, but each cell has at least 2-3 ** companies. You can negotiate the price with the battery cell ** every month to get the right one**. Directly facing the first business, it can be transmitted to the cost as soon as the battery cell is reduced.
In addition, Leapmotor adheres to the CTC integration technology, and has applied CTC 2 to the C100 technology. With the support of CTC technology, the number of parts can be reduced by 20% and the vertical space can be increased by 10mm. 145%, comprehensive battery life increased by 10%; The cost of structural parts has been reduced by 15% and the weight reduction factor has been increased by 20%. Zhu Jiangming said that after each car uses CTC technology, it will have a cost space of 1,500-2,000 yuan.
It should be noted that Leapmotor offers a lower **, but has the same ride experience as BBA. Leapmotor is responsible for electric-related components, and the traditional interior trim, instrument panel, sealing strips and other interior and exterior decorations are all the same as BBA's. Zhu Jiangming believes that there is a "barrel effect" in automotive products, and the weak point of the product will affect the vehicle experience. Therefore, all the top companies of Leapmotor choose the top one, so that consumers can get the best experience.
Among the pure electric products, Leapmotor has removed the 700-kilometer range version, which has been optimized in terms of cost and is more in line with the needs of consumers. Cao Li, senior vice president of Leapmotor, said that the existing models are retained at 500 kilometers and 600 kilometers, which are enough to cope with daily use.
In the third quarter, it plans to have more than 200 overseas outlets
With the cooperation between Leapmotor and Stellantis in 2023, the outside world has paid more attention to Leapmotor's overseas business. Zhu Jiangming revealed that Leapmotor will start overseas sales in the third quarter of this year, C10 will become the flagship model to go overseas, and Leapmotor T03 will also go to sea simultaneously.
It is worth mentioning that Leapmotor has set up an international team in Europe and around the world within a few months, and the overseas model is also to establish a local marketing network, a service system and an integrated financial and insurance system.
Zhu Jiangming believes that based on the cooperation with Stellantis, the internationalization process of Leapmotor will go faster than other new car manufacturers, and it has a great advantage in local understanding and sales network channels. It can quickly obtain more and better channel resources, including the distribution system, service system and market of parts.
Cao Li introduced that Leapmotor has made a five-year plan for overseas products and user-defined products. Due to the different needs of European users and domestic users, overseas products will also have certain differences.
Regarding overseas sales, Zhu Jiangming said that EU certification will not be completed until the third quarter, so overseas sales are likely to start growing in the fourth quarter. Leapmotor plans to develop more than 200 sales outlets this year, with sales reaching 6,000-10,000 units from September to December.
Zhu Jiangming believes that Stellantis has provided more endorsement and overseas market development for Leapmotor. At the same time, Leapmotor will also provide parts for Stellantis, increasing the growth of Leapmotor's auto parts segment.
Conclusion:In today's involution market, Leapmotor insists on being technology-led and insisting on doing a good job in the underlying foundation, which is not only the first volume, but also the standard of volume.
The new energy market has entered the knockout round, and car companies need to consider how to continue to stay on the field. Leapmotor's goal is to make a little progress every day and move forward one place in the ranking of new car manufacturers in 2024. This also reflects Zhu Jiangming's adherence to his beliefs - persevering to the end, and not being eliminated is success.