According to the Daily Economic News: Since February 28, the international gold price has been continuousand broke through the $2,100 ounce high, a record high.
At the same time, the domestic *** also followed**.
March 5thThe price of gold has risenThe topic rushed to the hot search on Weibo.
Soaring.
Hefei rose by 10 yuan per gram overnight.
According to Shanghai ** Daily, on March 4, the reporter learned from Chow Tai Fook, Luk Fook Jewelry, Chao Hongji, Chow Sang Sang and other ** jewelry brandsOn the same day, the gold price of pure gold jewelry in China exceeded 636 yuan, reaching a historical high.
On March 5, the reporter inquired about a number of ** jewelry stores in a shopping mall in Shushan District, Hefei, the pure gold **jewelry** on the day is basically about 645 yuan grams
Recently, ** has been rising, and today it is 645 yuan grams. A ** jewelry store clerk said franklyYesterday's **jewelry** was 635 yuan grams, up 10 yuan overnight"Yesterday it was 5 yuan higher than the day before yesterday. ”
The clerk of another chain ** jewelry store told reporters that the ** jewelry in the store ** was 647 yuan gram, "about 620 yuan -630 yuan gram a year ago, some time ago it was a small **, and today it did rise more." She told reporters that there is still the possibility of continuing.
The reporter noticed that there were many customers who picked ** in the store that day, and after the inquiry, they said "take a look again". "I just bought earrings for my girlfriend last weekend, which are 620 yuan gramsIt rose by almost 30 yuan in two days。A customer told reporters.
Insiders were shocked
I have never seen such a high price of gold
According to the Qianjiang Evening News, on the morning of March 2, a number of jewelry industry insiders in Hangzhou revealed to reporters that both international and domestic gold prices have risen sharply, especiallyThe first domestic high has reached a new high, was swiped by the gold price early in the morning.
When I woke up, the international gold price and the domestic gold price both rose sharply, especially the domestic basic gold price, which was close to 490 yuan grams, and the gold price in the gold store soared to 637 yuan gramsI've been in this business for more than 20 years and I've never seen such a high price of gold. The store manager of a listed jewelry company in Hangzhou said that the night soared, and people in the circle were shocked, "At more than 6 o'clock in the morning, people in the jewelry group were discussing non-stop, and there were hundreds of discussions in one minute, and they continued to swipe the screen." ”
Indeed, since February, the domestic gold price has been relatively stable, fluctuating up and down within 2 yuan to 3 yuan, and this time the brand gold store has risen by 7 yuan to 11 yuan per gram overnight, which is really skyrocketing. This time, the domestic gold price also broke the record of 485 yuan in December 2023, setting a new high again.
Gold prices jumped, early last Saturday morning, Hangzhou gold stores immediately adjusted the gold price listing, the reporter visited a number of gold stores to see that from Saturday to March 4, the gold stores listed at a price of 637 yuan - 638 yuan per gram.
The live broadcast sold for more than 300,000 yuan the night before
** The next morning, I shouted that I had lost money
It's a big loss, I worked hard to broadcast until 12 o'clock at night, but I woke up in the morning and saw that it was in vain. Mr. Zhang, the owner of a jewelry store in Hangzhou, posted a post on Moments at 8 o'clock in the morning on Saturday lamenting the sharp rise.
Mr. Zhang told reporters that the night before the big rise, he sold more than 300,000 yuan of ** jewelry on the live broadcast, and he originally thought that the performance was also good, and he was full of passion at night, but when he saw the gold price in the morning, he suddenly felt that it was not fragrant.
In our line, we have to replenish the inventory after selling, but suddenly, the cost of replenishing the inventory is seven or eight yuan per gram. Yesterday's sales were basically small profits, and individual products were still losing money to attract traffic. Mr. Zhang said that this kind of sharp rise, if you have inventory in hand, you will make a lot of money.
The volume has increased significantly
According to the Metropolis Express on March 4, the price of gold has fluctuated dramatically in recent years, making the consumer goods of ** jewelry an investment product. The owners of a number of *** stores told reporters that after this round of ** jump, the number of inquiries and ** in the past two days has increased significantly.
In the gold store, the reporter met a consumer who came to consult with a gold bracelet. She told reporters that this bracelet was bought at the end of 2013 in China's ** store, and the bills were there, at that time, ** was 280 yuan grams, about 5 grams in weight, and cost more than 1,400 yuan.
The reporter consulted several stores with an average of 470 yuan per gram, and if it is a large gram jewelry or investment money, the price will be slightly higher. According to this **, this consumer's gold bracelet can be sold for 2,350 yuan, an appreciation of 68%.
**Why**?
According to Southern Weekly, since 2011, the domestic retail market has been below 300 yuan from 2013 to 2016, with the lowest in 2015 being only 267 yuan. Significant growth since 2019**.
According to *** reports, for the strong trend of this round of international gold prices, many analysts believeThis is due to a number of factors, including macro volatility and risk aversion in overseas markets.
According to the Associated Press, financial investors usually start before cutting interest rates, as non-interest-bearing assets like ** and ** tend to perform well in a low interest rate environment.
*: Comprehensive Daily Economic News, Qianjiang Evening News, Southern Weekly, Metropolis Express, Dawan News, etc. Editor: Zhou Ze).