Li Dongsheng, a representative of the National People's Congress and the founder of TCL, said in an interview with the "Daily Economic News" on February 29 that 10 years ago, foreign brands had a high market share in Chinese TVs, but in today's Chinese market, the market share of local TV brands has exceeded 90%. He said that in the past few years, China has invested a lot of resources in high-definition display, and high-definition display products, artificial intelligence technology, and display product technology have made great progress. It can be said that China has enough competitiveness in the high-definition display industry. But on the other hand, China's TV market is shrinking. He hoped that with this suggestion, all parties would pay attention to it and work together to break the situation.
How to break the game? The author has some opinions:
The core competitiveness of the high-definition display industry lies in technological innovation. Enterprises need to increase R&D investment to promote the continuous progress of display technology. For example, the R&D and application of new display technologies such as OLED, QLED, and Micro LED can provide higher definition, wider color gamut, and longer service life. At the same time, we should also pay attention to cutting-edge technologies such as flexible display and transparent display to meet the diversified and personalized market demand in the future.
In addition, the production link is key. From raw materials**, panel manufacturing, module production to end applications, all links need to be closely coordinated. Enterprises should strengthen upstream and downstream communication and cooperation to achieve resource sharing and complementary advantages. In addition, policy support should also be increased to promote the integration and optimization of the industrial chain and the formation of internationally competitive industrial clusters.
In the fierce market competition, quality is the basis for winning the trust of consumers. The high-definition display industry should strictly control product quality, from raw material procurement to production process, quality inspection and other links must achieve excellence. At the same time, enterprises should also establish a sound after-sales service system to solve the problems encountered by consumers in the process of use in a timely manner and improve customer satisfaction.
With the strengthening of the world's green energy and environmental protection ideology, green and sustainable development has become the common pursuit of all walks of life. Therefore, the high-definition display industry should pay attention to energy conservation, emission reduction, resource recycling and other aspects in the production process. For example, the use of environmentally friendly materials, optimization of production processes, promotion of circular economy, etc., in order to reduce production costs and environmental pollution.
After the endogenous power is identified, we should also pay attention to comparing with similar products to know ourselves and the enemy. Therefore, market expansion is an important driving force to promote the development of the high-definition display industry. Enterprises should pay attention to domestic and foreign market dynamics and actively expand market share. In the domestic market, through measures such as optimizing product structure and enhancing brand influence, it meets the growing needs of consumers; In the international market, actively participate in international competition and cooperation, and enhance the international competitiveness of the industry.
To do a good job in the high-definition display industry, we must work hard in technological innovation, industrial chain integration, quality assurance, green and sustainable development and market expansion. Only in this way can we continuously improve the overall strength and market competitiveness of the industry, and bring more convenience and fun to people's lives.
The high-definition display industry itself can create huge economic value. China has invested a lot of resources in this area, but our industry has not created the corresponding value. This industry has done a good job, and it is also an important focus to promote the high-quality development of China's economy. Li Dongsheng emphasized. (Yachuan).