Chinese-made TVs account for three-quarters of the global market, which sounds like China has the power to dominate the TV field. However, it is surprising that the sales of China's TV market have declined, and the sales volume can reach 50 million units five years ago, and only 37 million units will be left in 2023. The reason behind this is worth coming to along**.
To understand the reason, we need to understand that what we have to face is the change in market demand. With the development of technology, the way people are entertained is also changing. The popularity of smartphones, tablets and other devices has given people more choices in their daily lives, and the frequency of use of TVs will naturally decrease. Entertainment has become popular, and the cost of entertainment has decreased.
And then we look at the content, and the difference in content services is also an important factor. The content service industry in North America is very developed: all kinds of streams**, Netflix, etc., have created huge value and promoted the development of the TV industry. In China, although content services are also improving, there may still be a certain gap compared with North America. High-quality content is the key to attracting users to turn on their phones, and without engaging content, users may choose not to turn on the TV.
Personalized service is also an issue that needs to be faced. With the development of the economy, the needs of consumers are also escalating. They may no longer be satisfied with the basic functions of TV, but seek more intelligent and personalized services. If the TV industry does not keep up with this change in demand, it could lead to a shrinking market.
Product innovation is also an issue that the TV industry needs to pay attention to. Although China has advantages in hardware manufacturing, it may need to increase its efforts in product innovation. For example, the R&D and promotion of new products such as smart TVs, OLED TVs, and 8K TVs may help to increase the attractiveness and added value of TVs. After all, you can't make a large-scale 4K documentary.
In the context of digitalization and networking, TVs may need to be better integrated with other devices and services to provide a more seamless and convenient user experience. This is a new challenge and a new opportunity.
Finally, the support of policies and regulations is also an important factor in the development of the industry. For example, support for the content industry and preferential policies for high-tech and innovative enterprises can all promote the prosperity of the TV industry.
In general, the future development of China's TV industry requires the joint efforts of many parties, from technological innovation, content services, market development to policy support, all need to be comprehensively considered to adapt to the new market environment and consumer needs. Only in this way can China's TV industry be invincible in the future market competition.