Recently, Apple has launched a protective case called "fine woven twill", which has caused widespread controversy. This product was sold on the official website for 479 yuan, but it was widely reviewed by users shortly after it was listed. The main problem reported by users is that the case turns yellow soon after use, which seriously affects its appearance and longevity.
It is understood that Apple announced in September 2023 that in the future, it will no longer use traditional materials such as leather to make peripheral products such as straps and protective cases for environmental considerations, but will launch an alternative material called "fine woven twill". This decision was originally made in response to the call for environmental protection to reduce the impact on the environment, but the actual effect was not satisfactory.
The yellowing of the "fine woven twill" protective cover has caused great dissatisfaction among users. Many users have shared their experiences on social media that the case has noticeably yellowed shortly after use. Some users have even claimed that their cases look like "rotten bananas" after just a few months of use.
In response to this problem, Wall Street columnist Joanna Stern also tweeted recently that after using it for 5 months, she found that the color of the "finely woven twill" cover had become very yellow, which seriously affected its appearance. In her opinion, the durability and quality of this product clearly did not meet the expectations of users.
Why does the "fine woven twill" cover appear yellow? In this regard, some industry experts said that it may be related to the dyeing process and durability of the material. Some high-quality synthetic materials can indeed have good yellowing resistance after special treatment, but this also requires corresponding technology and cost investment. Apple, on the other hand, may not have invested enough in yellowing resistance when it launched the "Finely Woven Twill" case.
Tianyancha data shows that Apple has a huge user base and a high degree of brand influence around the world. However, this problem with the "finely woven twill" cover has undoubtedly brought a certain negative impact on its brand image. Faced with widespread negative reviews from users and skepticism from the industry, Apple may need to revisit its material selection and product quality control strategies.
To sum up, Apple's "finely woven twill" case has sparked widespread controversy after its launch. The yellowing problem reported by users not only affects the service life and appearance of the product, but also has a certain impact on Apple's brand image. In the future, Apple will need to make more efforts in material selection and product quality to meet the expectations and needs of users.
Data support: Tianyancha).