Zhong never thought that because of Mr. Zhong's departure, it would bring a fatal blow to Nongfu Spring.
On February 28th and 29th, Wahaha's official *** did not start the live broadcast, but the store's sales increased by 500%, ranking first in sales of Wahaha AD calcium milk.
Some netizens judged that Nongfu Spring's sales in the country will appear and fall off a cliff, while Wahaha's sales will soar across the country.
Zong Fuli may not have thought that the biggest wealth left to her by her father was hundreds of millions of assets Wahaha, but she didn't expect that it was the hundreds of millions of praise from the world for him after Zong Lao's death, which is a priceless treasure for Wahaha.
This wave of traffic is the last warmth that her father left to her daughter, Zong Fuli must catch it steadily, inherit her father's will, and bring Wahaha to a higher level.
Zong Lao once said: "15 years of Internet rumors have done us a lot of damage, and they spread 1700 million times, as far as my original business meeting can go down to 500 million items a year, more than 200 billion, and it has been declining in the past two years500 million rings, this has not all recovered, the rumors came out all of a sudden, of course, I think my brand technology is still okay, another company must go out of business, I think you still have to continue to improve your reputation, so that the people, feel more trusted. ”
In 2015, Wahaha encountered a serious crisis, what is the situation?
Let's recap.
In 2011, due to Wahaha's refusal to acquire foreign capital, Nutrition Express, as a popular product, was maliciously rumored, saying that it could become *** after drying, and also took out experimental evidence and **.
In the aftermath of the rumor-mongering incident, Nutrition Express dropped from 400 million boxes a year to 1500 million boxes, with a loss of nearly 12.5 billion yuan, although Wahaha made a clarification at the first time, saying that this is a normal protein gel phenomenon, but it can't help the rumors to spread more and more.
The impression of nutrition express with gum has been deeply rooted in the hearts of Chinese people, thinking that before the lotus MSG was also rumored to cause cancer, it completely disappeared in the kitchen of the Chinese, rumors a mouth, refutation of rumors and broken legs, a word can easily destroy a brand.
Yet, So far, no one has been responsible for this, and if he says a word of apology, maybe even the elder of the sect can't understand before leaving, how did the national brand that everyone once liked become a street rat that everyone shouted and beaten?
In this age of information, rumors spread at a staggering speed and with great destructive power. We should remain vigilant and learn to distinguish rumors, not easily believe and spread unverified news, and work together to maintain a good online environment.
A rumor can ruin a brand, but I didn't expect to blame Nutrition Express for so many years.
There are still many people who spray Wahaha AD calcium milk is sugar water, is a junk drink, if you put it today, it is true, its nutritional value is not as high as other nutrients, but we have to understand the background of AD calcium milk its birth.
It was born in 1996, in that era of relative scarcity of materials, many rural children may not even be able to drink milk, the emergence of AD calcium milk to a certain extent to supplement the nutritional needs of rural children for vitamins and calcium, and ** is much lower than cow's milk.
So, in order to verify the rumors of the year, some netizens conducted an experiment on Nutrition Express and AD calcium milk respectively.
The experimental results showed that there were no problems.
Then this netizen experimented with Nongfu Spring and Wahaha pure water. The final result, of course, is that Wahaha pure water is superior.
After reading **, netizens commented
I also read the rumors so I didn't buy the Nutrition Express for my child [Anger].It's not that Nongfu Spring is delicious, but Wahaha is difficult to buy in stores, why is it becoming more and more difficult to buy Wahaha pure water in stores now?The capitalists are so hateful, and it was also a routine to frame Lotus MSG back then.
I dare to say that whether it is pure water or Wahaha series of drinks, there will be a blowout sales growth, and the sales volume will soon create a record high.
I 08-10 am a loyal fan of Nutrition Express and don't buy one a day because of this, it was 4 yuan at the time.
I'll say it! At that time, I felt that there was a problem and kept explaining it to my wife!
Zong Qinghou won't do this!
In the 98 years of flood fighting, all the money used by our troops was Wahaha donated by the old man! The whole train!
The rumor-mongers of the year should be strictly investigated and punished!
It's hurt that I didn't dare to give my child nutrition express and AD calcium milk for a long time.
Because it has been intercepted by the laboratory, its purity is beyond the reach of other pure water, it is equivalent to a bottle of distilled water, without a little impurity, so it has become a bottle of laboratory water.
Obviously, you can directly mark a bottle of 600 ml, because there is a difference of four ml after bottling, Zong Lao said that he couldn't deceive consumers, so he directly marked a not very good-looking number 596 ml.
Speaking of Nongfu Spring, I have to say that the boss behind it, Zhong Sui, used to be Zong Qinghou's fellow countryman and former employee of his partner.
Why did Zhong leave Wahaha? What was the grudge behind it back then?
Zhong Sui and Zong Qinghou are both Zhejiang businessmen, but the relationship between the two is very delicate. In the early days of entrepreneurship, Zong Qinghou had the grace of knowing Zhong Sui, and Zhong Sui met Zong Qinghou when he was most depressed.
At that time, Zhong Sui ran his own ** and went out of business. Later, mushrooms and shrimp were grown, all of which ended in failure. At the most difficult time, Zhong Sui only had 10 yuan left on his body, and he was chased and beaten by others because of debts.
Because Zhong and Zong Qinghou were fellow villagers, Zong Qinghou valued the feelings of his fellow villagers, so Zhong Sui became the best businessman of Wahaha oral liquid in Hainan and Guangxi at that time.
At that time, Wahaha oral liquid was a very popular health drink, and it sold well, and Zhong Sui also made a lot of money. However, he was not satisfied with this, and found a huge business opportunity: the market price difference between Hainan and Guangdong, and began to buy and sell.
So, he quietly transferred the Wahaha oral liquid he took at a low price from Hainan to Zhanjiang, Guangdong, for sale, and finally the paper couldn't hold the fire.
Such a blatant act of fleeing goods was soon known by Zong Qinghou and was very angry, thinking that he had betrayed his trust, so he cancelled his ** qualification, and even sued him for damages.
Zhong's behavior not only occupied Wahaha's market share, but also damaged Wahaha's brand image. This incident became the starting point of the feud between the two.
After Zhong left Wahaha, he did not give up the beverage industry, but decided to copy Wahaha and create his own mineral water brand, Nongfu Spring.
He used his resources and contacts to quickly open up the market and make Nongfu Spring the first choice of drinking water in the hearts of consumers. He became the richest man himself.
However, despite the huge commercial success, Zhong was not satisfied, and backhanded Wahaha to court for "spreading false facts".
Some netizens picked up that in April 2000, Zhong Sui used pure water and Nongfu Spring natural water to "water the flowers", and the daffodils watered by pure water grew significantly slower than Nongfu Spring natural water. Zhong Sui held a release with this, announcing that pure water is not good for human beings, and that he will no longer produce pure water, only natural water, and be a porter of nature. As a result, Nongfu Spring was fined 200,000 yuan for unfair competition.
Therefore, the elder of the sect who never dismisses employees, the only employee who has been dismissed in this life is Zhong Sui.
Some netizens picked it up: Princess Wahaha, Chinese nationality, Nongfu Spring Son, American nationality. The company behind Nongfu Spring Water is actually a Japanese company, and it has been reported for a long time, but there are many people who don't know the truth.
Zong Lao really used his hard conscience for Wahaha! When the person is gone, he still exerts his last "residual heat".
In the past few days, the sales of my Wahaha products have soared, and Wahaha has received the care and support of countless people, and I have not forgotten to send an article to persuade everyone to consume rationally.
It is really a conscientious national brand enterprise, and I hope its future will be better and better!