Tech Planet exclusively learned that in addition to the short dramas on the main end of Douyin, many of Byte's business lines have also made efforts in the short drama business in the near future. The huge engine of the commercialization department has launched the short drama platform of "Bubble Heart Selection" in Douyin, and users need to pay**, while Byte's Pipi Shrimp has launched an independent app of "Pi Phi Shrimp Lite Version", focusing on free short dramas.
"Bubble Heart" is placed in the Douyin app in the form of a small program, and it is reported that Bubble Heart has many types of short dramas such as urban blood, son-in-law's counterattack, and sweet pet romance.
At present, there is only one short drama on the platform, "The Choice of Ex Love", which is different from ordinary short dramas, which uses interactive gameplay, and in the last episode, users are required to choose the direction of the ending, and each choice corresponds to a new story ending. The skit needs to be paid**, and the one-month membership** needs to be 199 yuan.
Caption: Screenshot of the bubble selection interface.
Pipi Shrimp is the launch of an independent short drama APP "Pi Phi Shrimp Lite Version", which is different from Bubble Heart Selection, "Pi Phi Shrimp Lite Version" focuses on the free model.
Tech Planet found through experience that the types of short dramas in the "Pipi Shrimp Lite Version" are relatively rich, including urban hotblood, modern sweet pets, era counterattacks and other styles, and users can collect their favorite short dramas with one click. In addition, the app also takes into account the funny content, and the funny**short** content on the main end of Pipi Shrimp can also be in the app**.
Caption: "Pipi Shrimp lite version" APP interface.
It is worth noting that Byte's short drama business was previously driven by Douyin. In January this year, Douyin also released the "Chenxing Plan", which announced that it would give high-quality micro-short drama funds and traffic support to film and television companies, ** institutions, MCN institutions and individual creators. Douyin also released short drama data, the number of users who actively search for micro-short dramas on Douyin every day has increased by 2 times, and the number of micro-short dramas exceeding 100 million has reached 500, of which 12 works have exceeded 1 billion, and the daily number of micro-short dramas has doubled.
But with the addition of business units such as Pi Phi Shrimp and Giant Engine, it means that Byte has not put short dramas in one basket, but continues to expand the short drama matrix. This is due to the rapid growth of the short drama market, according to the "2023 Short Drama Industry Research Report", the size of the short drama market will reach 373 in 2023900 million, and it is expected to exceed 50 billion in 2024.
As the cake of the short drama market is getting bigger and bigger, on the short drama track, Byte is picking up the pace. Kunpeng Project