Many friends who are still watching the insurance career track have a little drum in their hearts, give up their existing jobs, join the insurance brokerage industry, and don't know if they can do a good job? Are there any prospects for the future of the insurance broker profession? And how can we do it well? In response to these problems, let's talk about them in depth today.
1. The prospect of insurance brokers
2. It is difficult to be an insurance broker
3. How to be a good insurance broker
First, the prospect of insurance brokers.
Many friends are concerned: "Is there a future for the insurance broker industry?" "Let's start by sharing a set of data:
As of 2020, insurance brokers in Chinese mainland accounted for 4% of insurance industry employees, equivalent to the level of the US market in 1984.
From 1984 to 2007, it took 23 years for American insurance brokers to tie the proportion of ** people to 50% each.
By 2016, U.S. brokers accounted for 68% of the market, accounting for the mainstream market for U.S. insurance sales.
In recent years, more and more people are optimistic about the profession of insurance brokers. If you can read the above data, then the trend of internationalization has told everyone how much room for the future development of the profession of insurance broker.
Second, it is difficult to be an insurance broker.
1. I feel that I am unprofessional and dare not talk to customers.
First of all, let's talk about the profession, newcomers enter Minya, we have a 21-day training camp, including: three lectures, customer portrait, critical illness insurance, medical insurance, life insurance, accident insurance of the four major types of insurance, demand analysis, program design and so on. We will also have special training, such as three lectures, savings insurance training camp, product evaluation camp, etc.
After such a complete training system, our basic professional knowledge will be solid, and it is absolutely no problem to see customers.
In addition, the transaction with customers is not only professional, but also sincere. Even if you are not so professional, sincere to the customer, and altruistic for his sake, the customer can accept your imperfections.
Click to add my wx for detailed communication, thank you! 2. Tell your family and friends about insurance, but they don't support it.
In fact, in China, for the time being, insurance is still deeply criticized, largely because of the historical problems left by past insurers, which need to be corrected by our high-quality insurance practitioners.
The disapproval of relatives and friends is due to the fact that there is no recognized insurer around them. And the more familiar people are, the more they need to reflect professionalism, rather than relying only on favors, which will not last long.
The circle of friends is our product promotion base, and it is also the best place for us to show our professionalism in front of relatives and friends.
3. Worry about customer acquisition.
Customer acquisition is a permanent problem in the insurance industry, and it is not a way to do it, but the last word. At the beginning of our onboarding, each of our referrals will assist the new person in setting goals, including customer acquisition channels. There are many ways to get customers, such as customer acquisition, customer acquisition in the circle of friends, customer acquisition in the community, customer acquisition, customer acquisition in Xiaohongshu, customer acquisition in Zhihu, customer acquisition and so on.
For each customer acquisition method, we have partners who have successfully practiced it, and partners will share it without reservation, so it will help newcomers to quickly find their own customer acquisition methods after they come in.
Therefore, customer acquisition is not the difficulty, the key is to find a way that suits you.
Third, how to be a good insurance broker.
1. Time management.
The insurance broker's time freedom, at this point, is not good. The good thing is that you can juggle your family and career, and you can spend enough time with your family. The bad point is that people are inert, they don't have requirements for themselves, and it is impossible to get good results if they only spend 2 hours a day at work.
Therefore, time management is especially important for insurance brokers. After the newcomer joins the company, the referrer will guide us to do time management.
This is my work arrangement, according to my situation, I made a schedule, and then completed it on time every day, my work efficiency has also improved steadily, and I can have a relatively balanced work and family.
2.Insist on visiting, insist on daily changes.
If a newcomer wants to do a good job in insurance, he must first solve the problem of continuous customer acquisition.
If it is a customer for sake, after our customer portrait comes out, we can make a list of customers, and we can invite and visit; Invite again, visit again, until the deal is closed.
If it is to gain customers on the Internet, then whether it is shooting, writing articles, or moments of friends, our daily action cannot be stopped.
Click to add my wx for detailed communication, thank you! Over the years in the insurance industry, I have seen many smart people, with fast brains and high academic qualifications, but they have not worked hard in this industry. A big reason is that I am intermittently complacent, I think I have a lot of choices, and I scatter my personal energy, and as a result, I don't do well in all fields.
People have a limited amount of time and energy in their lives. Think about the path you want to take, always keep your goals in mind, and then go on firmly!
If the energy and vitality of our life are poured into one thing, it is love, development, and achievement. Find your passion, and then go on with it.
Share here, more questions, we can communicate. I will know everything I know, I will say everything, and if I don't know, I will also maintain a lifelong learning mentality, witness each other with everyone, and grow for life.
Me: An independent insurance broker, insisting on long-termism, insisting on self-discipline and freedom. I will continue to insist on doing the right thing, inspirational to restore the way insurance should be, serious, rigorous, and responsible worthy of every customer who trusts me.
We: A comprehensive family risk management team for urban middle-class families and high-net-worth clients, with a complete training system and friendly and helpful team partners. Like-minded partners are welcome to practice neutral, objective, and customer-oriented services with us, so that more families can have exclusive insurance brokers.