Sure enough, after the release of the BYD Glory Edition, more car companies have announced price cuts.
This time, Xpeng Motors announced a price cut on its official account! Among them, the price of Xpeng G6 car was reduced by 20,000 yuan, and the starting price came to 18990,000 yuan.
You think that the price reduction of 20,000 yuan for the whole G6 series is very sincere, but in fact, Xpeng G6 already has a car purchase policy of 20,000 yuan in late January, but the sales are still bleak. According to public sales data, Xpeng G6 sold only 1,803 units in January! The Xpeng G6's competitor Song L sold 7,374 units, and the Zhiji LS6 also sold 4,612 units.
In addition, the Xpeng P7i Pengyi performance version offers a maximum discount of 50,000 yuan, and the price of all models is 20From 390,000 yuan. The price of the 2024 Xpeng G9 will be reduced by 10,000 yuan, and the price of all models will be 25From 390,000 yuan.
These offers are available before the Chinese New Year! Relying only on this kind of petty discounts, it is difficult to recover the decline in Xiaopeng's sales.
In just over two months, Xpeng Motors has cut prices many times, but the strength is not enough, and it has not attracted much attention in the market. Exceptionally, at the beginning of 2024, various auto brands will pile up to promote new cars, while further "optimizing" the configuration, it also continues the previous battle.
Xpeng Motors released its latest delivery results. In February 2024, a total of 4,545 new vehicles were delivered, down 24% year-on-year and 45% month-on-month, of which 1,448 Xpeng X9 units were delivered. Xpeng Motors, the delivery volume of all models in February is not as good as the single car sales of BYD Song L!
Compared with products at the same price, Xpeng G6 is not superior in body size, and Zhiji LS6 is bigger than Xpeng G6! And the price is not much higher. In terms of intelligence, G6 has not reached the point of irreplaceability! Therefore, the Xpeng G6 is a model that has neither shortcomings but also strengths.
In 2024, will Xpeng Motors be able to achieve its goal of doubling its performance? We'll see.