How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
In today's market economy environment, the existence of counterfeit products has become a phenomenon that cannot be ignored. They quietly penetrate all corners of the market, leaving consumers on guard. Recently, many brands have approached me for consultation on how to solve fake products. Counterfeit products not only harm the interests of consumers, but also cause great harm to brands. So, why are fake products appearing on the market?
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1. The reasons for the appearance of fake products in the market
1. Driven by high profits: Fake products are often able to obtain higher profits at a lower price. In order to pursue higher profits, some unscrupulous merchants do not hesitate to take risks and produce or sell fake products. These products are usually manufactured at a low cost, but they bring huge economic benefits to merchants by approaching or even exceeding the highest quality.
2. Loopholes in brand protection: Some brands have loopholes in protecting their products, such as imperfect anti-counterfeiting measures and lax market supervision. These vulnerabilities provide an opportunity for counterfeit products to be exploited, allowing unscrupulous merchants to easily produce and sell counterfeit products.
3. The lag of laws and regulations: Although China has formulated a series of laws and regulations in combating counterfeit products, there are still some loopholes and deficiencies. The lag of these laws and regulations provides opportunities for unscrupulous businesses to survive and thrive in the cracks of the law.
2. What are the aspects of the harm caused by fakes to the brand?
1. Brand image damage: The existence of fake products seriously damages the brand image. After purchasing counterfeit products, consumers often have a negative impression of the brand, resulting in a decline in brand reputation and even loss of consumer trust.
2. Loss of market share: Fake products have squeezed out the market share, putting the brand in a disadvantageous position in the highly competitive market environment. In the long run, brands may face risks such as reduced market share and declining sales.
3. Tension between consumers: The existence of counterfeit products leads to tensions between consumers and brands. After purchasing counterfeit products, consumers often complain or seek compensation from the brand, which makes the brand need to invest a lot of time and money to deal with the consumer relationship, which increases the brand's operating costs.
3. What materials need to be prepared for the sale of fake products?
1. Proof of purchase: Consumers need to provide proof of purchase of counterfeit products, such as shopping receipts, electronic orders, etc. These credentials prove that the consumer actually purchased the product and help the brand track the fake**.
2. Product ** or physical product: Consumers need to provide fake product ** or physical product. These ** or physical objects can intuitively show the appearance and quality of fake products, which is helpful for brand identification and forensics.
3. Communication records with merchants: If consumers communicate with merchants after purchasing fake products, they need to provide relevant communication records. These records can prove that the consumer has attempted to resolve the issue with the merchant and help the brand understand the merchant's attitude and how to deal with it.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.