McKinsey & Company believes that digital labor is the fourth enterprise employment model that breaks the boundaries between humans and machines and fully activates the potential of labor through digital technology, that is, "human-machine coupling". The recently launched SORA by Open AI is expected to become the new digital workforce in the financial industry.
As a text-to-text generative AI model, SORA is capable of generating realistic or imaginary scenarios based on text prompts. Judging from the existing information, unlike the earlier models that can only generate short fragments, SORA has two outstanding characteristics: First, it takes longer to generate **. Sora can be generated, connected, extended by entering text or **for up to 60 seconds, rather than simple snippets of a few seconds. Second, the quality of production is higher. Sora overcomes the limitations of simple visual presentation and is able to generate detailed scenes with multiple characters performing specific actions and complex backgrounds.
Judging from the situation announced by Open AI, SORA will not bring disruptive changes to the financial industry in the short term, but it may bring help in three aspects:
First, help financial institutions carry out digital marketing. With SORA, banks can quickly generate high-quality product and service advertisements** according to the needs of different customer groups, which can not only improve marketing efficiency and reduce marketing costs, but also make marketing activities more targeted and accurate, thereby improving the quality and effectiveness of digital marketing.
Second, it helps financial institutions improve the effectiveness of training. The financial industry is labor- and knowledge-intensive, and a large amount of money is invested every year to improve the capacity of employees. The use of SORA for employees at all levels in different fields, institutions, and positions will significantly improve the effect of employee training and education.
Third, help financial institutions strengthen investor education. SORA has demonstrated a stronger ability to understand and interact with real-world scenarios, and will continue to develop educational and promotional content that investors and consumers like to see, educate and educate, and strengthen continuous communication, which will greatly improve the effectiveness of consumer rights protection and investor education.
From a longer-term perspective, whether it is ChatGPT or SORA, its customized, personalized, and scenario-based service capabilities are of great significance to the financial industry. If financial institutions can deeply use the generative artificial intelligence (GAI) represented by ChatGPT and Sora, continue to innovate products and services, and continuously improve the user experience, they may find a differentiated and characteristic development path. In this sense, SORA will not only become the digital workforce of the financial industry, but will also potentially promote product innovation and concept change in the financial industry.
Of course, in the context of the continuous emergence of digital technology innovation, how to achieve a balance between embracing technological progress and ensuring financial security and social security has received more and more attention. The huge development prospects of artificial intelligence in the field of advanced generation have opened the door to shaping new forms of the industry. At the same time, it must be noted that SORA is a "double-edged sword" that will fuel the "deepfake" technology. "Seeing is not necessarily believing", based on the false news generated by SORA, the difficulty and cost of refuting rumors and correcting errors will be greatly increased. In addition, the use of SORA generation** may give rise to privacy rights, copyright issues, etc., even if it is used for legitimate purposes. How to play an active role, reduce negative impact, and promote the high-quality development of digital finance is a major issue that should be seriously faced in the application of artificial intelligence technology in the financial industry.
Paying close attention, actively trying, and prudently applying may be the right attitude for the financial industry to face new technologies and new models at present and in the future. Kunpeng Project