With the ringing of the bell of the Spring Festival in 2024, BYD launched a comprehensive challenge to the joint venture fuel vehicle with a shocking declaration of "electricity is lower than oil". In just ten days, Qin PLUS DM-i Glory Edition, Destroyer 05 Glory Edition, Han DM-i Glory Edition, Han EV Glory Edition, Tang DM-i Glory Edition, Song PLUS Glory Edition, Seal DM-i Glory Edition, Song Pro DM-i Glory Edition and other series of models have sprung up like mushrooms after a rain, making consumers eager to buy cars dizzy and happy. BYD is no longer conservative, but like a thunderbolt to launch the "electricity is lower than oil" strategy, aiming to promote the gorgeous turn of traditional fuel vehicles to new energy vehicles.
The A-segment SUV market has always been a solid fortress for traditional joint venture car companies, and its brand, technology and consumer mentality occupy the advantage as if it is indestructible. Even if domestic independent brands have launched excellent fuel products such as Yuan, Tiggo, and Binrui in the early years, it is still difficult to shake the status of joint venture models. However, with the stunning debut of the PLUS Honor Edition on March 4, this pattern began to take a subtle turn. The battle for glory has been doubled up. As an all-round warrior in the A-class pure electric market, it is equipped with the E platform 30 products in the first grade, power, configuration and other aspects of the joint venture fuel vehicles have a direct impact, BYD with the "glory nine consecutive attack" attitude, the competition to the joint venture fuel vehicle core market.
For consumers, this is not only a simple battle, but also a contest of the technical strength of car companies and the ability to integrate the chain. BYD dared to launch a first-class battle in the information blank period of rework at the beginning of the year, which not only reflects the accurate grasp of the timing, but also demonstrates its strong vertical integration ability. At the same time, efficient vertical integration and refined cost control enable BYD to have more initiative in product pricing, while still providing richer configurations and high-quality quality than fuel vehicles of the same level, so that consumers can realize the good wish of "having both fish and bear's paws" in the process of buying a car.
This battle has long gone beyond the scope of the first and has become a cognitive contest between new energy vehicles and fuel vehicles. With the participation of more and more car companies, the consensus on new energy vehicles to replace traditional fuel vehicles is gradually forming. As a world-renowned new energy vehicle brand, BYD will successfully top the global new energy vehicle sales champion in 2023, with annual sales exceeding 3.02 million units. While the domestic market is hot, BYD also performs well in overseas markets, with annual export sales exceeding 2420,000 units, covering six continents, more than 400 cities, 70 countries and regions. This strategic layout not only demonstrates BYD's global vision, but also demonstrates its firm belief in promoting the green transformation of global energy.
Not long ago, at the Geneva Motor Show, BYD exhibited eight blockbuster models, including the Yangwang U8, Denza D9, Denza N7, and Song Plus DM-i (named Seal U DM-i in the overseas version), and for the first time showed European consumers the self-developed DM-i super hybrid technology, which became one of the focuses of global attention. The state-of-the-art technology, unique design, and superior performance impressed the audience. They not only represent BYD's outstanding achievements in the field of new energy, but also announce to the world the rapid rise of Chinese auto brands driven by technological innovation and their emergence on the global stage.
In addition, BYD has also become an official partner of Euro 2024, further enhancing its brand influence and providing strong support for its expansion in overseas markets, especially in Europe. At the same time, BYD also excels in corporate culture and social responsibility. In the incident of Hangzhou BYD Han car owners' righteous and courageous actions, BYD quickly responded, rewarded the car owners with 200,000 yuan, and considered setting up the "BYD Car Owners Positive Energy and Righteousness and Courage Award" to promote positive social energy. This positive commitment to social responsibility not only reflects BYD's corporate values, but also has won wide acclaim from the society.
In 2024, BYD will open with the trend of "King Bomb", and then the finale of the Yuan Plus Glory Edition, does this mean the end of the Glory Edition series? The answer has not yet been revealed. But undoubtedly, this has fully demonstrated BYD's strong strength and market competitiveness in the field of new energy. With the advancement of the oil-to-electricity conversion process, BYD may continue to lead the development trend of the industry and bring more high-quality and environmentally friendly automotive products to consumers. Let's look forward to the transformation of the automotive industry and witness the glorious advent of the new energy era!