As the third of the 24 solar terms, the stinging solar term is the beginning of spring and the beginning of a consumer shopping frenzy. This article will focus on the way of consumption, including the relationship between customs and consumption, and how the arrival of spring triggers the desire to shop. By analyzing the characteristics of the stinging solar term and the psychological needs of consumers, it provides valuable reference for readers.
The arrival of the stinging solar term means that the yang energy rises, the temperature warms up, the spring thunder is moving, and the rain increases. This change in nature not only affects the growth state of organisms, but also has an impact on people's consumption behavior. As the weather warms up, so does people's desire to shop. The stinging solar term has become a moment of new vitality for the consumer market.
The custom of the stinging solar term is closely related to consumption. In some places, people will smoke the four corners of the house with fragrance and wormwood to drive away "snakes, insects, mosquitoes and rats" and musty smells, which gradually evolved into a custom to drive away bad luck over time. In addition, there are some customs such as "covering drum skin", "eating pears", "sacrificing white tigers", etc., which will also drive the consumption of related products and inject new vitality into the spring consumer market.
The solar term has an important significance in farming culture, and it marks a critical period in agricultural production. With the arrival of the sting, farmers began to prepare for spring ploughing, buying agricultural supplies such as farm tools, seeds, and fertilizers. In addition, it is also a popular time for spring decoration, and people will choose to buy furniture, household items, etc., to bring a new atmosphere to the home.
The stinging solar term is also a time when the consumer market ushers in a shopping frenzy. People will take advantage of the breath of spring to buy new clothes, new shoes and other fashion items to chase fashion trends. In addition,Spring is also a popular season for travel, and people will choose to travel, booking air tickets, hotels and other travel products. The stinging solar term has become a moment for consumers to release their desire to shop. Understanding the impact of the solar terms on consumer behavior can help us better grasp the new trends in the spring consumer market. Consumer Psychology