In the past, the main force in the Chinese market was concentrated in five-seater models, but with the increase in family users and the increase in demand for trade-in, more and more six- and seven-seater models have appeared on the market. On March 6, Dongfeng Nissan brought its new SUV Tanlu, which is positioned as a 6-seat family flagship SUV, with a vehicle price range of 2398-30.180,000 yuan, but at the same time, the official also launched a limited-time sincerity price: 21280,000 yuan—27480,000 yuan. Of course, this is a car purchase benefit superimposed with multiple limited-time discounts such as real gold expansion gifts and real gold redemption gifts, which will help Chinese families travel happily and enjoy a beautiful life.
Note: The limited-time sincerity price includes real gold redemption gift and real gold expansion gift (the first batch of owners on the market), please refer to the official ** of Dongfeng Nissan. 】
The first batch of land explorationThe owner user report was released, and the star owner Liu Ye made a call on the spot
Since the pre-sale, Tanlu has gained strong attention from the market and won wide recognition from consumers by virtue of its strong product strength and sincere pre-sale. As of March 5, more than 5,000 pre-sale orders from all over the country have been placed, making a good start.
[Mr. Liu] released the user report map
Based on the data analysis and communication interviews with users, Dongfeng Nissan officially released the "Report on the First Batch of Owners and Users of Tanlu". Most of the users of Tanlu are post-80s males, most of them are married with children, and their occupations are mainly enterprise managers, employees of ** and public institutions, and self-employed people.
Most of them have successful careers, stable lives, and have the typical characteristics of "reliable". In terms of car purchase considerations, we are very concerned about the safety, comfort and reliability of the vehicle, and the large space comprehensively takes care of the diverse needs of the extended family members, hoping that everyone can be respected and satisfied.
At the event, the three groups of Tanlu car owners and their families shared their understanding of family life and their respective car demands, and highly affirmed the comprehensive strength of Tanlu.
Field diagramTanlu star car owner, "Three Golds" actor Liu Ye came to the scene to call for Tanlu, talk about life ideas, share parenting experience, and the atmosphere became more and more enthusiastic. He said: "This car gives us the feeling that it is real and reliable. Our family goes out, there are many people, and we need a big car, and the three-row large space is what I just need! And it should be easy to get in and out, sit comfortably, and be able to pack it when you go out! In addition to being big, it must be safe enough, this kind of security does not mean how many configurations you have to guarantee, the core still has to stand the test of time, which is also an important reason for choosing it. ”
6-seater family flagship SUV,Exploration is designed forThe Chinese family is coming
Born in 1985, the Pathfinder, as Nissan's global strategic model, has gone through four generations of iterative evolution and has won the favor of nearly 2 million users around the world with its comfortable and reliable high-end quality. Adhering to the strength of overseas Pathfinder hard-core products, Dongfeng Nissan Tanlu focuses on the pain points of high-frequency scenarios of Chinese families and tailors high-quality travel solutions. The arrival of Tanlu allows adults not to do multiple-choice questions, both to please themselves and to take care of their families.
With the changing times, the diversified travel needs of Chinese families are increasing day by day. Tanlu 6 seats 7 seats spacious layout, three rows of large sofas, all seats are comfortable, perfect for multi-child families. The second-row independent comfortable aviation chair is equipped with 210mm slide rails that can be moved and adjusted before and after, so that the legs and feet can be easily stretched without pressure. The "one-click entry" function in the third row allows adults taking care of children to pass through easily, and getting on and off the bus is unimpeded, giving families a full score seating experience.
Carrying the heavy responsibility of traveling for a large family, the safety and reliability of the vehicle cannot be ignored. The whole Tanlu series is equipped with 9 airbags as standard, including second-row side airbags and 90L class-wide maximum three-row full-coverage side curtains, so as to achieve true safety for all seats of the vehicle. In terms of technology configuration, Tanlu is equipped with an enhanced version of Propilot, which can effectively alleviate fatigue in long-distance driving. In addition, 16 intelligent active safety technologies are enough to calmly cope with various travel scenarios, from danger prevention to turning danger into safety, Tanlu pays attention to every detail and protects the travel safety of big families in an all-round way.
As a flagship SUV with all-terrain capabilities, Tanlu is more passionate about driving and has irreplaceable advantages in terms of comprehensive applicability for families. The whole system is equipped with the world's first mass-produced 380VC-TURBO variable compression ratio turbocharged engine + ZF 9AT transmission, ** powertrain to ensure strong output and silky shifting, making driving more enjoyable. All-terrain six-mode four-wheel drive, support automatic, economy, sport, sand, mud rut, snow mode one-key switching, easy to control a variety of road conditions, bring a smooth and comfortable riding experience.
Tanlujia users co-create and start, and create a fullPrivilegesExperience
In this event, Dongfeng Nissan and star Liu Ye held a grand delivery ceremony for more than 100 representatives of Tanlu car owners and their families to witness this memorable moment. 【Delivery Ceremony】
For a long time, Dongfeng Nissan has fully implemented the "user-centered" service concept, insisted on putting the interests of users in the first place, and actively expanded more possibilities for connecting with users. In 2021, Dongfeng Nissan launched a new user brand, NI+, realizing a great leap from "embracing users" to "joining hands with users". In 2023, the NI+ user brand will be comprehensively upgraded, and we will make every effort to build a user operation ecosystem of "sharing, co-creation, and symbiosis", and continue to create a better life for users that is "more than just a car".
Group photoAt this press conference, under the framework of the NI+ user brand large-scale car owner co-creation organization - NI Council, Tanlujia was officially established.
Tanlujia user co-creation organization will actively promote user participation in product iteration and co-creation, product peripheral co-creation, characteristic activity co-creation, "people, vehicles, life" wonderful content co-creation, etc., and grow together with users. In addition, Tanlujia will also launch official VIP rights and interests, open exclusive services such as technical hotlines, and bring a full and exclusive experience to Tanlujia.
In order to better contact and help users, Dongfeng Nissan officially established the founding group of Tanlujia to effectively solve difficult problems for users through diversified user services.
In addition to the first car owner's life story script will be interpreted by Liu Ye, Dongfeng Nissan will also provide shooting funds for other car owners to stimulate users' sense of participation and achievement, and work with users to create a new sample of big family life.
Wrapping up
In China, for China! Keeping up with industry changes and focusing on user needs, Dongfeng Nissan continues to deepen the Chinese auto market, implements the strategy of diversification and advancement, and brings users a travel experience that exceeds expectations with rich products and thoughtful services. The arrival of Tanlu continues to expand the Dongfeng Nissan SUV camp and help the Chinese family enjoy a more exciting and enjoyable "people, vehicles, life"!