Recently, the cooperation between the Langsha brand and the Internet celebrity Mrs. Xu has attracted widespread attention. According to Langsha's official response, the live broadcast cooperation on the Internet was carried out in May 2023, and said that it apologized to consumers, saying that it was because of the failure to identify good partners. However, some netizens recently broke the news that Mrs. Xu has reached a cooperation with the Langsha brand.
Looking back at the background of the incident, it was some time before the Spring Festival, "Mercedes-Benz man smashing the car"** quickly detonated the Internet. **, the Mercedes-Benz man had an arrogant attitude, abused other vehicles, and was finally detained for ten days for administrative punishment. Mrs. Xu's family carefully planned behind the scenes, filmed and uploaded ** to the Internet, and gained huge attention.
However, with the fermentation of the incident, Mercedes-Benz released the monitoring screen of the dash cam on the car, but only part of the picture was released, which raised the question. Mrs. Xu has not released all the surveillance footage, which has led to a reversal of the incident. Mrs. Xu's shouting in ** was picked up by netizens, and the voice of "hit him, hit him" made her image questioned. In addition, Mrs. Xu also used the same means to plug in and clashed with local residents when she was driving, and the occurrence of these incidents also caused her image to be damaged, and netizens gradually supported her.
In response to this matter, Langsha officially issued a response on the morning of February 28, saying that it was not cooperating with Mrs. Xu at present, and explained that last year's cooperation was based on the situation and business goals at that time. Langsha brand said that it will conduct a comprehensive and careful evaluation to ensure that partners meet brand value and social responsibility standards.
However, so far, the Mercedes-Benz man has not apologized, and Mrs. Xu's request for him to apologize to herself has not been answered. The impact of the whole incident on society was enormous, sparking widespread discussion and controversy. On the one hand, the incident exposed the prevalence of the phenomenon of gassing in traffic, and caused more attention to this phenomenon. On the other hand, Mrs. Xu's behavior has caused many netizens to question her character and authenticity, which has a great impact on her fans. In addition, the cooperation between the Langsha brand and Mrs. Xu has also aroused consumers' doubts and concerns about the brand.
It can be said that this incident has caused a wide range of repercussions on the Internet. Netizens expressed various opinions and comments on the behavior of Mrs. Xu and Mercedes-Benz Nan. Some people think that Mrs. Xu's behavior is undesirable and damages social morality, while others hold the opposite opinion, thinking that she is protecting her own rights and interests. The whole incident also exposed the huge influence of the social era network on the image of individuals and brands.
Whether there are similar incidents is a common question. In fact, similar influencer incidents have not been uncommon in the past. Influencers usually go viral for some reason, but the doubts and controversies that come with it are inevitable. These incidents will have a profound impact on both the parties and the brands involved, and need to be handled carefully.
Finally, the impact of the whole incident is objectively summarized. This incident has made people pay more attention and think about the phenomenon of gase and the bottom line of morality. As an Internet celebrity figure, Mrs. Xu's image has been seriously questioned and damaged with the development of the incident. For the Langsha brand, their cooperation with Mrs. Xu is not only under pressure, but also faces consumers' doubts about the brand. The whole incident also sparked thinking and discussion about the network in the social era.
At the end of the event, questions can be asked, such as: What do we think of the image and behavior of the influencer? Is their impact on society positive or negative? In the era of social **, how to deal with such events and balance the relationship between the image of individuals and brands and social responsibility? What lessons do we need to learn from this incident to better manage and harness the power of cyber**?
To sum up, the cooperation between Langsha and Mrs. Xu has aroused widespread attention and controversy. The incident had a profound impact on society, triggering reflections on the gasser phenomenon and influencer behavior. We need to take these kinds of incidents seriously and learn from them to better manage and harness the power of cyber**.