In 2024, the two sessions of the National People's Congress will come as scheduled, and "new quality productivity" has invariably become a high-frequency word in the work reports of various places.
The new energy vehicle industry is a model for forming and shaping new quality productivity. New energy vehicles are carriers that integrate many new technologies such as new energy, new materials, new generation information technology, and advanced manufacturing, and are future industries that are in line with the development of society in the direction of greening and digitalization.
China's automobile industry relies on scientific and technological innovation in the field of new energy to form a first-mover advantage in global competition and is in a leading position, which has changed the competition pattern of the traditional fuel vehicle industry dominated by foreign automobile giants.
Those who are good at planning go far, and those who do are successful. How can the automobile industry cultivate new quality productivity and make good use of new quality productivity? Let's look at the east wind to answer.
Scientific and technological innovation is the first.
At present, the world is undergoing major changes unseen in a century, with rapid development of science and technology, innovative technologies emerging in an endless stream, and the economic pattern constantly adjusting. If car companies want to open a new situation in the changing situation, they can only firmly grasp the "bull's nose" of scientific and technological innovation.
Dongfeng Motor grasps the technology-driven characteristics of new quality productivity, forward-looking layout of scientific research, and accumulates strength for new quality productivity.
In terms of platform development, Dongfeng Motor has built a comprehensive electrified product matrix around three platform architectures: M-Tech Mengshi luxury electric off-road architecture, Dongfeng Quantum Intelligent Electric Modular Architecture, and DSMA multi-energy low-carbon and energy-saving modular architecture.
In particular, Dongfeng Quantum Architecture, as a solid foundation of Dongfeng New Energy brand, supports the launch of Dongfeng Lantu, Dongfeng Yipai and Dongfeng Nano products, and has completed the layout of a full range of products, and will reach an annual production and sales scale of 1 million units in the future.
In terms of technological innovation, Dongfeng Motor adheres to the green technology route of super hybrid (PHREV), pure electric and hydrogen energy. As a power brand independently developed by Dongfeng, the Mach power brand fully covers the three major fields of energy-saving power, hybrid power and pure electric power, and achieves the first in four industries.
Not only that, Dongfeng Motor has achieved independent control in the fields of motors, electronic controls and batteries. In Hubei, it has built an annual production capacity of 600,000 sets of motors and drive assemblies, 300,000 sets of electronic controls, 200,000 sets of battery systems, 600,000 sets of IGBTs, and 5,000 sets of fuel cell powertrains.
In terms of intelligent technology, Dongfeng Motor has given Dongfeng an answer to the development needs of the intelligent era with the Yuexiang intelligent brand. It is reported that Dongfeng Yuexiang Intelligent has realized the control of core technologies in the four fields of intelligent driving, intelligent cockpit, intelligent vehicle control and intelligent ecology. In addition, Dongfeng Motor has independently built the first new generation of centralized SOA electronic and electrical architecture.
In the future-oriented technical reserves, Dongfeng Motor's application level in solid-state batteries and in-wheel motors for passenger cars is also at the forefront of the world; In the field of hydrogen energy, Dongfeng Motor's hydrogen fuel cell system product matrix has also achieved full coverage of passenger and commercial vehicles, large-scale application of hydrogen energy zero-carbon transportation solutions, and the number of invention patents in the field of hydrogen energy ranks first among domestic car companies.
The "blowout" of scientific and technological achievements reflects the correctness of Dongfeng Motor's path of high-quality development, and also reflects Dongfeng Motor's innovative spirit and practical style of actively responding to the trend of lightweight, electrification, intelligence, networking and sharing in the automotive industry.
Focus on transformation and strong synergy.
Those who observe the situation are clear, and those who are trending are wise. Dongfeng Motor is grasping the characteristics of the transformation of new quality productivity into future industries, strengthening the coordination of the industrial chain, and forming a joint force for transformation.
At the time of the new round of scientific and technological revolution and industrial transformation and China's acceleration of the transformation of economic development mode, Dongfeng Motor has sounded the clarion call for reform and transformation in an all-round way, and further launched the "three-year action for transformation and upgrading", taking the achievements of scientific and technological leap as the cornerstone to expand to brand leap, product leap and value leap.
In the talent chain, Dongfeng Motor broke through the barriers of the old mechanism, further deepened the mechanism innovation, successively optimized the "new model project management system and mechanism", and improved the "double objective" assessment mechanism of KPI+MTP capabilities, so that the capable can go up, the mediocre let go, the mediocre go down, and the inferior can be eliminated.
Driven by the "Leap Action" of Dongfeng Passenger Vehicle's new energy "Leap Action" of "Dongfeng Motor's leadership and the group headquarters going into battle", Dongfeng Motor has built a new energy passenger vehicle brand pattern covering the whole field of luxury, high-end and mainstream, with the "Mengshi" brand facing the luxury electric off-road market, the "VOYANT" brand facing the high-end new energy market, and the "Dongfeng" brand composed of Dongfeng Fengshen, Dongfeng Yipai and Dongfeng Nano working together to face the mainstream market. So far, Dongfeng's independent plate has become more and more leaky.
The layout of the joint venture sector also shows a new atmosphere in the process of Dongfeng Motor's acceleration of new energy transformation.
Specifically, with the continuous support of Dongfeng Motor, DPCA will develop a new development model, stimulate new vitality in operation, and use the advantages of the system to help it actively integrate into the territory of Dongfeng New Energy. Dongfeng Co., Ltd. released the "Enlighten DNA+" strategy to fully enhance the independent research and development strength of the joint venture; Dongfeng Nissan Venucia has formed a "three horizontal and three vertical" technology matrix to achieve full coverage of the three major technical routes of hybrid, pure electric and hydrogen energy; Dongfeng Honda also released a new new energy vehicle brand last year, Lingxi, and the first production car is expected to be launched within the year.
In 2023, Dongfeng Motor's transformation achievements will be highlighted, and the annual sales of new energy vehicles will be 5240,000 units, a year-on-year increase of 43%；The sales volume of VOYAH exceeded 50,000, a year-on-year increase of 16 times; The luxury electric off-road brand Mengshi is also getting better, and the Mengshi 917 has won many awards such as "Top Ten Cars of the Year" and "Jury Car of the Year". In addition, new energy commercial vehicles are gaining momentum, with a year-on-year increase of 713%。
The east wind of transformation is running in full force, the transformation of new energy technology is accelerating, and new energy products are seizing the high ground, transforming technological advantages into product advantages, brand advantages, and scale advantages.
Strategic leadership for a new chapter.
Anchoring the direction and drawing the future, Dongfeng Motor is grasping the epochal value characteristics of new quality productivity, strengthening strategic guidance, and laying out a new chapter.
2024 is a key year for Dongfeng Company to promote the "Three-year Action for Transformation and Upgrading" and accelerate transformation and upgrading.
Dongfeng Motor, which is riveting and full of energy, is heading for the 2024 sales target of 3.2 million units on full charge.
In order to achieve this goal, Dongfeng Motor will continue to make efforts in product technology, product innovation, and brand value in 2024, and further accelerate the transformation of joint ventures while making independent breakthroughs.
At the technical level, Dongfeng Motor has built a "2+1" new energy architecture platform, which will realize from "have" to "excellent" and from "hard" to "hard"."soft". In addition, the DSMA architecture will introduce technologies such as PHEV long battery life, and the No. 1 to No. 3 platforms under the quantum architecture will also be iteratively upgraded.
With the support of leading technology, Dongfeng Motor's independent segment will continue to expand its product lineup in 2024. Among them, VOYAH will launch a new SUV model; Warriors will bring a "customized" version of the Warriors 917; Dongfeng Nano's Nano 01 will launch a modified model; Dongfeng Yipai E 007 will be officially launched in March this year, and a new mid-to-large SUV will be launched in the middle of the year.
After the product matrix is further improved, Dongfeng's own brand will establish a clearer and more recognizable brand recognition on the basis of comprehensively promoting electrification.
For the joint venture business, Dongfeng Motor will stabilize the fundamentals and accelerate the transformation. According to the new strategy of "Creating the Future 2030", Dongfeng Honda will launch more than 10 pure electric models by 2030. The new strategy of "DNA +" has been launched, and the joint venture brand of Dongfeng Co., Ltd. will also usher in a comprehensive upgrade.
We can clearly see that under the cultivation of Dongfeng Motor, the new quality productivity has been formed in practice and has shown a strong driving force and support for high-quality development.
In the face of the new development period of the transformation and upgrading of the automobile industry to electrification and intelligence, Dongfeng Motor, as a vehicle group with 55 years of accumulation, is accelerating its own transformation and upgrading and cultivating new quality productivity. In the competitive period of hundreds of ships competing for the current and thousands of sails, Dongfeng Motor improves "quality" with "new" and urges "new" with "quality", shapes more new development momentum, and cultivates new competitive advantages.
The transformation has broken the cocoon, just waiting for the east wind butterfly to change.