icar makes cars for young people, all about creating desirable, cool and valuable cars. ”
If this sentence comes from the press conference of Xiaomi Automobile, then it is conceivable that Mr. Lei Jun is still the "Rebus" who is worshiped by 10,000 people. Unexpectedly, the first to make people's blood surge, so that the majority of young people who are not rich in their pockets raised their arms and shouted, is actually the first mass-produced new car of the icar brand established by Chery, a science and engineering man, for young users.
When Chery Chairman Yin Tongyue said: "ICAR should be in the range of 10-150,000 **, to be the coolest, trendiest, safest and smartest", when Chery Automobile Co., Ltd. Deputy General Manager Zhang Hongyu, General Manager of ICAR Brand Division, announced 6 models 10980,000-16When the price range of 980,000 yuan, Brother Yi knew that the chanting of the audience was by no means flattery. Because iCar has made all the expectations of young people and people's expectations of Xiaomi cars at the beginning, even better than what Xiaomi cars are doing at present.
Young people like cool shapes, trendy configurations, and surging power, but the premise of all this is that the thickness of their wallets is worthy of their desires. There don't seem to be many car brands that can read this, but there are definitely iCARs among them.
Low configuration 10980,000 yuan, no electric four-wheel drive, no assisted driving, so what's the matter? After all, you have a lot to gain. For example, the square box shape that people can't refuse, equipped with a metallic paint finish, has a bit of the classical beauty of the last century, but also has a sense of future-oriented trend, which basically belongs to the kind that can be enjoyed all night on the day of buying a car, and is reluctant to go home.
The all-aluminum body, torsional rigidity of 31812N·m deg, not only can the safety be guaranteed, but also the word "all-aluminum" can also provide extremely high emotional value. The words lightweight and handling can still become the label of this small car in its early 100,000s. With a range of 401km, 184 horsepower is not a luxury, but it is enough to shuttle through the city for commuting to work or for short outings.
Young people have the rationality of young people, they absolutely know what it means to be enough, and they absolutely know that "just right" is the most comfortable consumption habit.
Of course, upgrading from the lowest configuration in turn, each icar 03 has its value, which can make young users feel what "abundance and thrift" are. Pay attention to battery life, you can choose 12980,000 yuan two-wheel drive long-range version. On this version, you can also opt for most active safety features and full-speed adaptive cruise control.
Raise your budget further and you'll get the only intelligent electronically controlled all-wheel drive system in its class. In this state, icar 03 has almost been able to satisfy all the fantasies of young consumers who love to play, make trouble, and "love vanity". Of course, the maximum value of this budget is only 16-170,000 yuan.
Zero hundred acceleration 65S, peak power of 205kW, wheel torque of 4100N·m, with the chassis 8+X all-road driving mode ......In this way, the place where the wilderness is scattered is not just the city and the city. The Gobi, the grassland, and even the Everest base camp where the first batch of ICAR 03 owners have arrived, as long as it is a place where you can recharge, you can go boldly.
And don't forget, not only do you have a decent amount of fuel left over than a hardcore off-road vehicle powered by a gasoline engine, but the powertrain is also much less likely to fail. "Young people have young people's consumption concerns", and ICAR also helps you take this into account.
If you want to play more thoroughly, there is a limit to the modification space of the iCar 03. Outdoor off-road style, exquisite coffee stalls, bands, touring cars, ......"Cool" must be the tone of this car's modification, and users who are keen on modification in the future will compete roughly: who is cooler than whom.
From the perspective of a pure electric production car, this car has a lot of technology worth emphasizing, such as the top-of-the-line model provides 16 ADAS active safety functions, including remote parking, tracking and reversing, and a full set of high-end intelligent driving. In terms of cost performance, the icar 03 can achieve a high noun in the same price range. It's just that Brother Yi thinks that there is no need to introduce these contents.
Because with the price, with the sensory impact brought by this car, this car is already exciting enough.
Write at the end:
Electric cars one after another, but they are very different, and in the end, the only ones that can compete with each car company are **. This phenomenon is a little tired of even professional car ** people. At this moment, Brother Yi believes that most people have an idea: on the premise of maintaining good technological competitiveness, if electric vehicles can be done imaginatively and can open your desires, how good would it be?
At least judging from the first car of icar, this brand is somewhat "on the right track".