Market size: The market size of China's spicy strip industry is expected to reach 92.7 billion yuan in 2026 Affected by factors such as the growth of per capita food expenditure of residents, the increasingly rich consumption scenarios, the continuous emergence of innovative products and the continuous improvement of retail channels, China's spicy strip food market continues to grow. According to iiMedia Research, the size of China's spicy strip food market will reach 51.7 billion yuan in 2022 and is expected to reach 92.7 billion yuan in 2026. Ai Media Consulting analysts believe that with the improvement of international convenience and the continuous expansion of the spread of Chinese snacks in the world, overseas markets will become a major growth point for China's spicy strip industry.
User research: The safety, taste and texture of spicy strips have become the focus of attention, and spicy and chewy spicy strips are more populariimedia research (iiMedia Research) survey data shows that 632% of spicy noodles consumers are concerned about the safety of spicy noodles; More than 5% of consumers pay attention to taste and texture. Spicy strip food companies should grasp the "quality" of products to enhance the stickiness of more consumers. On the preference for the type of spicy strips, 546% of spicy strip consumers prefer spicy noodles, and 50% of consumers like to eat spicy strips with chewy texture1%。The spicy flavor of the spicy strips is in line with the public's taste acceptance, and the chewy spicy strips have a unique taste and can meet the consumer's sense of pleasure.
Development trend: The policy has helped the spicy strip industry to develop towards branding and scale, and "healthy spicy strips" has become a development trend. With the implementation of the new industry standard for seasoned noodle products, the entry barriers for industry participants are expected to increase, and the spicy noodle industry will enter the stage of standardization, branding, and large-scale development. In recent years, the health awareness of Chinese consumers has been improving, and casual snacks are also tending to be healthy, how to improve the quality and health of spicy noodles is a problem that enterprises need to pay attention to.
*: iiMedia Consulting.
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