The warning issued by the General Administration of Customs has come into focus, and the storm involving prune juice has intensified. This product, which has been popular on social platforms, is ** laxative ingredients, which has aroused consumer concerns and widespread attention. Let's dive into the ins and outs of this event together.
* with responses. In January, anti-counterfeiter Wang Hai exposed the scandal of the alleged addition of laxative ingredients to the "tiq Tianqi prune juice" sold by Dongfang Selection through Weibo. The test results showed that the product contained substances such as sennoside A, sennoside B and sorbic acid, which should not be present, a finding that raised widespread doubts. In this regard, Dongfang Selection no longer sells related goods in the Douyin window, but its customer service said that there is no longer any sale of the products involved, and it seems that there is no direct response to the accusation of **.
Brand self-justification and consumer feedback.
The tiq prune juice brand claims to use top prune raw materials imported from California, with zero additives, low fat, low calorie and low sugar, and guarantees that it does not contain any laxative ingredients. However, many consumers on social platforms have questioned the product. Some netizens shared their experience of stomach pain after drinking it on Xiaohongshu, which attracted more people's attention. This raises questions about the relationship between the brand's publicity and its actual quality.
Dealer response.
The reporter of Nandu Bay Finance Society tried to contact the dealer Zhengzhou Maihua Business and Trade many times, but ** has not been able to get through, which makes people question its attitude. Whether this is a sign of evasion of responsibility, or whether it is temporarily unreachable for other reasons, raises more speculation about the truth of the incident.
Talent Effect and Sales Data.
In addition to Dongfang Selection, some other well-known anchors and influencers also participated in the delivery of the product. Taking Dongfang Selection as an example, its sales data of TIQ Tianqi prune juice in the past year is quite impressive, with live broadcast sales between 20 million and 50 million yuan, indicating that the product has a certain degree of recognition in the market. However, after the laxative ingredient**, consumers had more doubts about whether their sales figures and effects were real.
The thinking behind the event.
This turmoil is not only a question of a product, but also a challenge to the entire food safety system. Consumers' attention to product ingredients and brand trust have been greatly tested. Brands should pay more attention to the quality of products and strengthen the screening and testing of raw materials to ensure the safety and rights of consumers.
Future outlook. 
As this incident continues to ferment, we expect the relevant departments to thoroughly investigate this matter, seriously deal with the enterprises involved, and maintain a safe shopping environment for consumers. At the same time, it is hoped that the brand can face the problem sincerely, explain and respond to consumers fairly, and restore the brand reputation.
Epilogue. This turmoil involving prune juice has made people think deeply about the issues of food safety and consumer rights. In the era of information, brands not only need to win the market through advertising, but also need to win the trust of consumers through real product quality and service. Only in this way can the brand be invincible in the fierce market competition. What do you think this event has for the industry and consumers? Feel free to share your thoughts in the comments section.