Kunpeng Project
The yogurt collectively lowered the price, bid farewell to the luxury label, and the real drama behind the market
A few days ago, the major dairy giants have announced the price reduction of their yogurt products, announcing that the "sky-high prices" that have appeared on the market for a long time have "become a thing of the past". This ** reduction is unprecedented, and many brands and products are lowered at the same time, causing widespread concern among the industry and consumers.
Yogurt is a health food with a variety of flavors and rich flavors, which is favored by people. However, due to fierce competition in the market and changes in manufacturing costs, the price of yogurt has soared, and some high-end brand products have been regarded as luxury goods. This series of first-class adjustments, on the one hand, reflects the dairy enterprises in the fierce market competition to find a new balance, on the other hand, it also reflects the increasingly rational consumption mentality of consumers.
Industry insiders believe that the main reasons for the price reduction of yogurt are: the decline in the cost of raw materials, the improvement of production technology, and the change in demand. In addition, under the consideration of consumers for the quality and price of yogurt, the first yogurt has been unfavored, and manufacturers have adopted low-price strategies to strive for a larger market share.
This ** reduction is definitely a good thing for customers. This is not only to make customers affordable high-quality yogurt, but also an important role of a market mechanism to promote the healthy development of the industry. On the other hand, lower** will also stimulate more people to buy yogurt, thus making its consumption more widespread.
In the long run, rationally restoring the quality of yogurt is of great significance for promoting the healthy development of China's dairy industry. On the premise of ensuring product quality, enterprises can not only improve the purchasing power of customers by optimizing the pricing policy, but also promote the improvement of scientific and technological innovation and service level within the industry.
At present, the problem of "low price" in the market is not only the inevitable result of the contradiction between supply and demand in the market, but also an active measure taken by dairy enterprises to adapt to market changes and meet consumer needs. In the case of rationalization, the phenomenon of "sky-high prices" will no longer exist, and there will be a more healthy and fair competition pattern, so that consumers can enjoy more affordable goods.