Lacoste leads the fashion trend with a French sports style, and through the diverse matrix of the brand's global ambassadors, and the elegant interpretation of the latest brand global ambassador, Wang Yibo, the brand hopes to gather the attention of audiences around the world and further promote the brand's creativity and appeal.
As one of the most influential young artists in Asia, Wang Yibo has strong expressiveness and appeal, leading the trend with a unique attitude and showing multiple fashion definitions. His self-breakthrough personality and avant-garde fashion taste coincide with Lacoste's brand image of "elegant and stylish, subversive creation". Through this cooperation, Wang Yibo, who has comprehensively explored and developed on the screen, stage and arena, also surprised the public to reveal another of his hobbies: tennis. He really enjoys the pleasure of swinging his racket on the tennis court. Therefore, he is very much looking forward to upgrading his on-field and off-field fashion equipment through the cooperation with Lacoste.
During the high-profile Paris Fashion Week, Wang Yibo will wear the Lacoste Fall/Winter 2024 show to the Lacoste clay show, showcasing the first collection of Pelagia Kolotouros as the creative director.
It is reported that the Lacoste global visual blockbuster to be released in Lacoste in May will also release a new image performed by the brand's global spokesperson Wang Yibo. Let's look forward to the legend of "Fierce Crocodile", the pinnacle of peers!