In 2023, when "macroeconomic regulation and control efforts are intensified", "the overall economic recovery is improving" and "people's livelihood protection is strong and effective", the GDP will grow by 5Behind a series of figures such as 2%, the growth of per capita disposable income of residents, and the penetration rate of users exceeding 50%, it reflects the positive changes in 2023, the "first year of fully implementing the spirit of the 20th National Congress of the Communist Party of China".
In the new year, based on the goal and task of "effectively guaranteeing and improving people's livelihood", how can we further meet the spiritual and cultural needs of the masses that continue to grow with the improvement of material living standards? The 2024 ** work report releases policy signals: innovate the implementation of cultural projects to benefit the people, promote the national cultural digitalization strategy, and strengthen the systematic protection and rational use of cultural relics ......A series of work points aimed at enhancing the people's "sense of gain, happiness, and security" have been included in the list of work tasks in 2024, and most of them use "small incisions" to leverage the "people's livelihood", so as to actively practice the "people-centered" development concept through targeted policy guidance and practical activities.
The Archaeological Museum of China, which will open in September 2023, has become a new Internet celebrity cultural museum check-in place with "warehouse-style display and immersive experience". Photo by Fang Hua.
"Small incisions" benefit the people
*In summarizing the main work of the previous year, the work report mentions that "innovate the implementation of cultural projects to benefit the people and improve the level of free and open services of public cultural venues." ”
According to the statistics of the Ministry of Culture and Tourism, since the 20th National Congress of the Communist Party of China, with the goal of improving the coverage and effectiveness of public cultural services, the construction of new public cultural spaces as the starting point, and the integrated construction of urban and rural public cultural service systems with "small incisions" to leverage "great people's livelihood", positive results have been achieved.
Among them, new types of "small and beautiful" public cultural spaces that provide comprehensive public welfare cultural services for the masses and are flexible and diverse, such as urban study rooms and cultural stations, are emergingAccording to preliminary statistics, the number of new public cultural spaces has exceeded 3350,000 have become an important symbol of the high-quality development of public cultural services, and together with the traditional six-level public cultural facilities, they form a network system of public cultural services in China.
The design is inspired by the traditional Chinese cultural symbol "Red Seal" of the Beijing City Library, this year's Spring Festival ushered in the first folk festival after the opening of the museum, the staircase reading area built according to the mountain shape has a wide field of vision, the 24-hour reading space is really convenient, and the reading artistic conception of "reading under the trees in the mountains" is very poetic, especially the advanced digital borrowing experience and public service facilities, such as the largest collection of intelligent three-dimensional books in the country. Make it a new popular check-in place in Beijing: from the first day of the Lunar New Year to the seventh day of the Lunar New Year, a total of 13 readers have been received60,000 person-times, 16,578 books were borrowed, and 8,992 reader cards were issued.
At the same time, new types of public cultural spaces, which are different from traditional venues and established through social cooperation, have continued to emerge in recent years and have become a prominent highlight of cultural projects benefiting the people.
In Wuhan, dozens of "small and beautiful" urban study rooms were born in the corners of the city unconsciously, which are open to the public free of charge, and citizens can borrow books for free through relevant vouchers or on-site reader cards, and some study rooms can also be borrowed and returned with Hubei Provincial Library and Wuhan City Library, becoming a "beautiful reading space" within reach of citizens.
The new public cultural space breaks the traditional way of the layout of facilities according to the administrative level, and carries out a scientific layout according to the permanent population, service radius, and mass needs, combined with factors such as personnel flow and traffic, and creates more 'embedded' public cultural spaces that are convenient for the masses to participate in residential areas, around schools, shopping malls and bookstores, urban parks, transportation hubs, farm compounds, traditional villages, tourist attractions, cultural relics, cultural industry parks, historical and cultural blocks and other living places. Chen Binbin, director of the Public Service Department of the Ministry of Culture and Tourism, said recently that social forces such as literary and artistic institutions, cultural and tourism enterprises, and social organizations are encouraged to share and share characteristic cultural spaces, and continuously improve the social reach and influence of public cultural services, so as to build a more open and diversified public cultural service supply system.
In this process, all localities adhere to local conditions, do not demolish and build, do not be greedy for foreign, combined with the transformation and upgrading of old urban areas, public service facilities supporting construction, etc., make full use of the vacated space and idle space of enterprises and other resources, and strengthen the "micro transformation" and "fine upgrading" of public position resources such as grassroots comprehensive cultural service centers. Chen Binbin said.
It is not difficult to see that since its implementation in 2008, the cultural benefit project of "facing the grassroots and serving the masses" has been in the process of continuous innovation and reform, including the adoption of "first-class purchase, building a supply and demand docking platform, and supporting the extensive participation of social forces", focusing on improving the level of public cultural services and improving the public cultural service system, and becoming a popular project to "feed" the people after the improvement of the people's material living standards, and extending the "tentacles" of the practice of civilization in the new era to the ends of urban and rural areas.
With a collection of 8 million books, the Beijing City Library leverages multiple elements to create a reading artistic conception of "reading under the trees in the mountains". (Photo courtesy of Beijing Municipal Bureau of Culture and Tourism).
"Small details" are convenient for the people
In 2023, with the recovery of the tourism market and the rebound of visitor demand, Beijing, Hubei, Liaoning and Shenyang will timely launch the practice of canceling the reservation mechanism for some museums, especially in Beijing, in addition to popular museums, more than 90% of the city's museums no longer implement reservations, but retain the service and function of making reservations in advance, so that more people have the opportunity to enter the museum.
Yin Yong, deputy to the National People's Congress and mayor of Beijing, mentioned in the Beijing Municipal Work Report in January this year that in order to carry out the cultural benefit project, in 2023, Beijing will not only introduce a three-year action implementation plan for the construction of a "performing arts city", but also hold a series of cultural activities for the citizens of the capital170,000 performances, more than 40,000 commercial performances, and 11 new museums have been recorded, 27 "similar museums" have been listed, and the ticket reservation mechanism for tourist attractions has been changed.
The timely adjustment of service details is related to the public's cultural consumption and travel experience. Digital tools are unstoppably improving the convenience and simplicity of the public in the process of cultural tourism consumption, the most significant is the popular scenic spot ticket reservation (ticket purchase) cancellation (refund) system, which not only promotes the major scenic spots to accelerate the layout of a complete set of software and hardware supporting facilities, but also promotes the scenic spots to accelerate the accumulation of online marketing experience and service upgrade experience, such as the development of functions such as obtaining fan groups and analyzing tourist needs after the promotion of digital applications. It is beneficial to improve the quality of products and services at the same time. 
The convenient cultural experience activities launched by the Beijing Shijingshan District Cultural Center during the Spring Festival attracted students who were on vacation. (Courtesy of Beijing Municipal Bureau of Culture and Tourism).
"Digital" test
The development of the digital economy is accelerating, and the penetration rate of 5G users has exceeded 50. "When summarizing the work of the previous year, the ** work report said. The report also stressed the need to "steadily promote cooperation on major projects, implement a number of 'small but beautiful' livelihood projects, and actively promote cooperation in digital, green, innovation, health, cultural tourism, poverty alleviation and other fields." ”The cross-border integration of digital and cultural tourism, and the realization of "small but beautiful" has become an inevitable trend. For example, the online ticket inspection and ID card verification methods that have been widely promoted offline have made the process of entering the park simple and fast; With the help of high-tech means such as virtual reality, 3D modeling, and high-definition fusion projection, visitors can experience fresh cultural experiences, such as discovering the wonderful details of national treasures and "traveling" through another time and space to see the living conditions ......of the ancientsDigital transformation has become a common test that the cultural tourism industry is facing. "In the process of the tourism industry from traditional to modern, digital transformation is a threshold that cannot be crossed. Dai Bin, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and president of the China Tourism Academy, believes that digitalization is no longer a question of whether to transfer, but how to turn, and no one can go against this trend. "In the process of digital transformation, tourism practitioners should first ask themselves whether the field is professional enough, if the answer is yes, and then go down, in this transformation process, do not forget that the tourism industry is originally a travel service. Dai Bin told reporters that the development process of China's tourism industry has experienced two bonus periods, the first dividend period is the early stage of reform and opening up in the 80s of the 20th century, and the second dividend period is from 1999 to 2010 Ten years of tourism demographic dividend period. "If digitalization can't make tourists feel convenience, efficiency, and quality, the ultimate purpose of digitalization is not to show off technology, but to bring real consumption convenience to tourists. Dai Bin emphasized. How to go about digital transformation? Dai Bin suggested that first of all, innovative entrepreneurs should be encouraged to join the tourism industry, and young people should be encouraged to form small teams of three or five people to make innovative attempts. Second, through capital and competition, traditional enterprises are forced to transform. Promoting the digital upgrading of traditional business formats is a fundamental change, and the more traditional enterprises are, the more difficult it is to change, so it is necessary to introduce new teams in a competitive way and force traditional enterprises to promote transformation through the power of capital. In this process, it is necessary to cultivate the soil for enterprise innovation through policies. 
The transparent OLED screen display case created by the China Archaeological Museum through digital technology invites the audience to manually experience the screen touch function, so as to compare the virtual text on the screen with the text symbols on the pottery pot**, and deeply experience the evolution of Chinese characters. Photo by Fang Hua. Everybody is watching
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**: Financial Times client.Reporter: Fang Hua.
Editor: Yu Siqing.
E-mail: fnweb@126com Follow the Financial Times*** for more exclusive news.