With the continuous suspension of CCTV programs, even the well-known CCTV hosts have gradually faded out of the public's sight. Has CCTV lost its former formidable influence?
The Spring Festival Gala Gala is the culmination of CCTV, but in recent years, the audience's enthusiasm has been cooling down year by year, even if many well-known artists are invited, it seems that it cannot recover the decline in its ratings.
With the rise of smartphones and new **, televisions, a once high-profile product, seem to have lost their former glory. No matter which brand of TV, its sales continue to decline, and even face the embarrassing situation of oversupply.
As the saying goes, the industry has its own laws.
Under the influence of social progress and diversification, people's access to information is becoming more and more abundant. Compared with a few channels in the past, we can now access all kinds of programs and entertainment content through various platforms such as the Internet and mobile applications, so the audience's choice has also been greatly improved.
Therefore, the traditional Spring Festival Gala program may not be able to fully meet the growing diversified needs of the audience in terms of form and content.
The popularity of social networking provides audiences with more diverse ways to interact and participate, and people are more willing to communicate and share emotions with friends on social platforms than traditional programs.
However, this is not the only factor in the decline in the show's ratings, nor is it the root cause of it.
The success of a TV show is inseparable from the performance of the host. Although CCTV has produced a group of outstanding hosts, they have gradually faded out of people's field of vision as the years go by.
CCTV, which loses these hosts, will lose a large number of loyal viewers, which is also the main reason for the decline in ratings.
The presenters play a key role in the show, and their style deeply captivates the audience. However, with the recession of the industry, the hosts had to face the dilemma of finding a new path.
Only by discovering new, talented and charismatic presenters can we recapture the attention of the audience and increase the ratings of the show.
Although the influence of CCTV's Spring Festival Gala seems to have waned, it is still a program with profound historical significance and cultural symbolism, and it is able to attract a large audience no matter when and where it is.
In order to maintain its unique position in traditional programs, the future CCTV Spring Festival Gala may need to constantly innovate and keep pace with the times to better meet the tastes and needs of the audience.
The Spring Festival Gala, which brings endless joy to many people on Chinese New Year's Eve, has become one of the most anticipated annual events for many people. Every time this special day comes, families will sit together to share the Chinese New Year's Eve dinner, with happy smiles on their faces, and enjoy the laughter on TV together.
The history of the Spring Festival Gala began in 1983, although the original set and equipment and props cannot be compared with the present, but it created the history of the Spring Festival Gala and led the trend of the Spring Festival Gala.
The Spring Festival Gala in the past is completely different from the current program format, and the audience at that time can make an appointment for their favorite program through **. Before the show starts, the host will announce which programs are reserved by the audience.
At this Spring Festival Gala, we were fortunate to enjoy seven songs by Mr. Li Guyi and three songs by Zheng Xulan. Since it is an appointment system, this requires the host to have strong on-site adaptability.
The leaders on the stage of the Spring Festival Gala that year were none other than Jiang Kun and Ma Ji, two cross talk masters. With their outstanding on-the-spot performance, they brought endless laughter to the people of the whole country.
With the improvement of the people's living standards, the stage scale of the Spring Festival Gala is also constantly upgrading, providing a larger display space for various wonderful programs, making the performance effect of the Spring Festival Gala more outstanding.
The Spring Festival Gala is the highest hall of the host, and being able to show your style here is a symbol of strength. Zhou Tao, Dong Qing, Zhao Zhongxiang, Ni Ping, Zhu Jun, Li Yong and many other celebrities have shined on the stage of the Spring Festival Gala.
Among this group of people, Teacher Ni Ping's strength is the most prominent. She once admitted in a show that she made a mistake in the Spring Festival Gala in 1991, and this mistake lasted for 20 years.
At the Spring Festival Gala that year, a special program attracted people's attention. This program is made by friends from abroad to congratulate the people of the whole country.
And the host at that time, Ni Ping, in order to broadcast all the blessings before twelve o'clock, she didn't even have time to speak, just took a letter of blessing, and then walked on the stage.
When she opened the envelope, she broke out in a cold sweat. The envelope was not a congratulatory message of expectation, but four blank sheets of paper.
It was close to midnight, and the whole country was waiting for the clock to ring at midnight, and any slight mistake could cause an unpredictable accident on stage.
Ni Ping showed composure and calmness, arranging the content on a blank piece of paper on the spot, and surprisingly, neither the audience nor the staff noticed it. This is enough to show that the position of the host of the Spring Festival Gala is not easy.
However, the change of the host of the Spring Festival Gala has gradually fading the charm of the Spring Festival Gala, and the enthusiasm of the audience is gradually decreasing.
Yang Bo, the famous host of Hunan Satellite TV, was at the peak of her career, however, she resolutely decided to leave Hunan Satellite TV, a move that caused widespread speculation.
However, when she publicly explained the reason for leaving, people were deeply shaken. Yang Bo understands that the hosting industry is fiercely competitive, and she realizes that she has reached the peak of her career, and the development of the industry as a whole can no longer provide her with more opportunities to break through.
Driven by technology, the way news is accessed has changed dramatically. Once upon a time, we relied on TV news programs and newspapers for news.
Now, however, with the advancement of technology, fewer and fewer people watch the news on television, and the number of people who use newspapers for news is almost extinct.
The changes in the host industry are like the change of protagonists in various eras, and the competition between major platforms is becoming more and more intense. As the leader of TV, CCTV has also suffered from a decline in ratings.
Affected by the uncertain prospects of the industry, many CCTV hosts chose to leave, which made the "older generation" hosts still dominate CCTV. In the first half of this year, a group of experienced CCTV hosts with unique styles and excellent interactive abilities left, including Gu Guoning, Xu Wumei and Zhang Xiaonan.
They are leaving not for salary reasons, but because of concerns about the future of the industry.
Whether to invest in a declining industry, or choose a dull life.
Although they have the basic skills of hosting, they often feel anxious when they take the stage due to their lack of experience in big scenes, which leads to the situation that the hosting industry cannot continue to have successors.
The case has proven that the transformation of the traditional media industry has brought new opportunities. For example, former CCTV hosts Zhang Lei and Venina have both chosen to transform and devote themselves to new fields.
The rise of the new ** has brought unprecedented challenges to industries such as newspapers, television and radio. Many industry practitioners are beginning to seek new development paths and devote themselves to other new fields.
Zhang Lei is one of the representatives, she once dreamed of becoming a CCTV host, and she worked hard for it. However, with the rise of the new **, she chose to leave the host industry and turned to the field of self-**.
In 2004, the ratings of "Variety Show" continued to decline, and CCTV had to introduce a new program "Happy China Tour" to take over. In this competition, Zhang Lei stood out from nearly 10,000 hosts with her extraordinary strength and courage and won the championship of the ** TV station challenge host competition.
This gave her the opportunity to host on the same stage with the famous host Dong Qing, Zhang Lei knew the preciousness of this opportunity, and made great efforts to do so.
Because of her cordial hosting style, Zhang Lei has won the hearts of a large number of audiences. Her dedication to the show quickly earned her the opportunity to host the TV show Happy City Pie.
During the hosting of the show, Zhang Lei fully demonstrated her professional level. Just when everyone was eagerly expecting her to become the first pillar of CCTV, she resolutely chose to leave CCTV.
She said: "The pace of work at CCTV made me feel a lot of pressure, and I decided to give myself a relaxing holiday. So, Zhang Lei shifted her focus to the self-** industry and shared her global travel experience on the short ** platform.
Although CCTV tried its best to keep Zhang Lei, she was an important training object for them, but she finally chose to leave. In order to ensure the smooth progress of the show, CCTV chose Venina as Zhang Lei's ** person and served as the host of "Happy City Pie".
Zhang Lei and Venina are both graduates of Communication University of China, so Zhang Lei is full of confidence in Venina's hosting ability. However, Venina's hosting experience is slightly lacking compared to Zhang Lei, although she tries to communicate with the audience, she often makes mistakes.
Since Venina took over "City Joy Pie", the show's ratings have plummeted, and it has received a cold response from the audience, and finally had to be forced to stop broadcasting. After that, Venina became the host of "**100 Seconds" and worked with Yangfan.
However, Venina's reaction on the show was still unsatisfactory, resulting in "**100 Seconds" almost facing the fate of being suspended.
Zhang Lei's wonderful performance has won the love of many audiences, and many viewers are coming for her in this show. This allowed Zhang Lei to establish a deep emotional bond with these audiences.
Therefore, when Venina took over "Urban Joy Pie", some viewers chose not to watch the show because of the change of host, which had a great impact on Venina, after which she gradually withdrew from the public eye.
Later, she also left CCTV and chose to go to Singapore for further study.
With the rapid development of the times, we may find that the once familiar hosts have gradually faded out of our lives. However, as an audience, we should gladly embrace the rise of a new generation of hosts and give them a stage to show their own style and unique charm.
Each era has its own unique style and needs, and the new generation of hosts will lead the trend with new ways of thinking and expression. We should be open-minded, appreciate their efforts and achievements, and discover new preferences and surprises through their programs.
The acceptance of a new generation of presenters is one of the epitomes of social progress, and they represent the changes of the times and the development of the media industry. Let's support and encourage them to show their talents on the important stage and create a more exciting show.
At the same time, we can also promote the progress and innovation of the industry by supporting them.