In 2023, domestic brands will continue to become popular.
The traffic and attention of "Splash Sky" have brought many domestic brands to the center of the public eye. Taking advantage of the spring breeze of the rise of the national tide, consumers' attention to domestic brands has been transformed into real purchasing power. With the fastest industry growth, leading sales on the whole network, and more favored product power and brand power, White Elephant has become the light of domestic products in the hearts of consumers.
From being ignored in previous years, it has now become a hit. As a "domestic brand" born in 1997, behind the rise of White Elephant, there is not only the help of the times from the rise of a great country, but more importantly, the quality of ten years has been adhered to, and it has been seen and recognized after years of precipitation. The story of the white elephant is the story of sticking to its own responsibilities and moving forward silently, which is also the same frequency resonance of Chinese brands in the context of the rise of great powers.
Refusing to be short-lived, the "white elephants" continued to explode
In recent years, domestic products have exploded and become a phenomenal event in the entire consumer market. From online to offline, from hot searches to live broadcast rooms, in the full screen of praise and support, domestic brands have realized the "deep coffee" of brands and roles, and play an important role in the current consumer market, including consumption, home furnishing, beauty and other major industries.
In the singing and decline of "short-lived", 2023 has become a clear footnote to the continuous explosion of domestic products, ushering in the highlights of the whole year, and the popularity has not diminished to this day. During last year's Double 11, among the top 20 brands in online retail sales, domestic brands accounted for 11 seats. Tmall data shows that new and old domestic brands have shown strong momentum in various industries, with 243 domestic brands with a turnover of more than 100 million yuan.
The white elephant, which has topped the hot search many times and is known as the light of domestic products, has achieved more outstanding results. With the rise of takeaway, the popularity of convenient fast food and prefabricated dishes, the shrinking development space of the instant noodle industry and the slowdown in growth. According to Frost & Sullivan data, from August 2022 to July 2023, the total sales of various brands in China's instant noodle market ranked first in the aggregate of white elephant brands. (The whole network refers to the five mainstream online platforms of **, Tmall, JD.com, Douyin, and Kuaishou).
Focusing on the product side, according to Euromonitor's survey data, the "Soup is Delicious" series of Chinese soup noodles under White Elephant Food ranks first in the country in terms of sales of soup noodles. In 2018, the soup noodle category pioneered by White Elephant has been steadily ranked TOP1 in this category for 5 consecutive years.
With the fastest industry growth, network-leading sales, and more favored brand power, White Elephant has shown amazing development resilience and consumer recognition. Obviously, under the deep influence of the wealth and wealth, the domestic brands represented by the white elephant ushered in an explosive period of growth and sales. However, the long-term and sustained stable sales and the amazing results of top1 all year round prove that the explosion of domestic products is not a flash in the pan, and the explosion of "white elephants" is still continuing.
Analysis of the "sales crown", the initiative and quality empowerment
White elephants, bee flowers, and Yu Meijing ......These brands were once star brands in the consumer market, and even the memories of a generation, but for various reasons, they gradually faded out of people's sight. In recent years, the national tide culture has become popular, attracting more and more consumers to pay attention to and buy national tide products, and the national tide market has renewed a huge consumption boom. It is undeniable that in this national tide carnival, the national tide brand itself grasps the traffic password and adheres to the original intention of quality is an important part of the deep recognition of the market and consumers.
Take the "sales crown" white elephant soup as an example, the main focus is "real broth, real craftsmanship, and real fragrance". Selecting authentic ingredients, with herbs and spices, the ancient method of slow boiling for 6 hours to create a soup noodle more suitable for the taste of Chinese. The pure broth made by slow-boiling real bones and real meat is used as a base, replacing the traditional powder and sauce packets, which is more fresh and fragrant.
The product is nutritious, delicious, natural and healthy, which is the "sales code" of white elephant soup and delicious old hen noodle soup. Continuous innovation and exploration are the core driving force for White Elephant to always stand at the top of the waves. As early as 2003, White Elephant accurately cut into the gap in the field of "soup" in the instant noodle industry. Become the pioneer of the "bone broth instant noodles" category. In September 2018, Tanghaoyu products were launched, and with leading market insights and quality advantages, it once triggered a consumption boom.
Today, White Elephant Foods is still unremittingly innovating and researching to meet the dietary needs of consumers. The new generation of White Elephant Soup is delicious and the "Zhenwei Soup House" series conforms to the current consumers' dietary concept of paying attention to health and quality, and with the help of the comprehensive upgrade of soup, noodles, dishes and packaging, the overall presentation is more natural and natural, and the image of a more high-end "soup noodle" is supported from the product side. In addition, the new generation of white elephant soup is delicious and delicious "Zhenwei Soup House" series, which focuses on real materials, 0 preservatives, and 0 trans fatty acids, restoring the natural, delicious and authentic flavor, and better supporting the strategy of white elephant Chinese noodles. Behind the continuous innovation and upgrading, White Elephant guards the nutritional supply of Chinese people in meals with absolute quality guarantee, and repays the trust and support of consumers.
According to reports, the newly upgraded "Zhenwei Soup House" series continues to innovate the taste and improve the quality on the premise of ensuring authentic soup noodles. On the one hand, the "Zhenwei Soup House" series inherits White Elephant's dedication to taste, and has gone through 2 rounds of consumer taste testing in 12 cities and 3600+ samples; On the other hand, the new product vigorously promotes the health of products, focusing on three "true" (real materials, real soup and real taste, and what you see) and two "0" (0 preservatives, 0 trans fatty acids). Compared with the previous products, the main highlights of the new products are the upgrading of the original fresh soup dumplings, the original straight noodles, the fresh freeze-dried side dishes, and the high-quality packaging design. Taking mountain mushroom old hen noodle soup as an example, the old hen is selected for more than 1 year in taste, and it is simmered for 6 hours to retain the natural deliciousness of the soup, and the soup is mellow and thick; In terms of health, we strictly select upstream raw materials, do not add preservatives and trans fatty acids, and strictly control the quality of multiple production processes.
It can be seen that the "Zhenwei Soup Restaurant" series of Baixiang Soup focuses on the upgrading of taste and health, which is not only in line with the new consumption trend, but also the self-breakthrough of the industry's No. 1 soup noodle brand. At present, this series of products has been launched on online e-commerce platforms such as Douyin, and in the future, it will continue to expand to a wider range of market channels, accept the taste and inspection of a wide range of consumers, and explore a new direction for the upgrading and iteration of the category of the convenient fast food industry.
In addition, playing with young people and embracing young consumer groups is also the core of White Elephant's continuous "popularity". On January 26, with the opening of the 2024 Spring Festival, White Elephant launched the offline activity of "White Elephant Chinese Noodles, Spring Festival Warm Travel", and the "White Elephant Warm Station" will be opened in nearly 30 high-speed rail stations across the country, providing free white elephant soup and delicious old hen soup noodles, masks and other items for the Spring Festival returnees, and launching a number of heart-warming services such as luggage care.
At the same time, White Elephant also named the Douyin Chinese New Year's Eve party held on February 2, deeply participating in this "annual carnival". White Elephant continues the previous zero-distance link with young people, plays with young consumers, and constantly realizes the breakthrough and reconstruction of the brand.
Da Zhang Wei, who was praised by the majority of netizens as the "spiritual mouth substitute", as the New Year taster of white elephant Chinese noodles, responded wittily in the guest interaction session, "Authentic chicken soup depends on our white elephant soup to taste old hen soup noodles, eat white elephant Chinese noodles during the Chinese New Year, I wish everyone can love themselves more in the new year, and drink more chicken soup that warms the stomach and heart!" "Use its unique humorous style to call for white elephant Chinese noodles.
This time, named Douyin Chinese New Year's Eve party, White Elephant also customized the "White Elephant Chinese Noodle New Year Gift Package", which was presented to the audience of the *** party as a benefit for the Year of the Dragon, deepening the interaction with young consumer groups, and "eating white elephant Chinese noodles for the Chinese New Year" with warm benefits and the majority of consumers.
Grow for good, resonate with the feelings of the family and country
For more than 20 years, White Elephant Food has always adhered to the original intention of quality, providing people with delicious and nutritious pasta, and making continuous efforts to innovate and develop. Finding a small new direction in the stable industry and constantly improving at the product level is the "development history" of soup and delicious old hen noodle soup, and it is also the corporate story of White Elephant Food insisting on its own responsibility and moving forward silently.
Starting from the Central Plains to the national hot sales, from a bowl of good noodles to hundreds of millions of bowls of good noodles, this is the consumer's recognition of sticking to the bottom line of quality and food safety, and it is also full of the strong determination that the white elephant has always resonated with the feelings of the family and the country.
On January 13, White Elephant Food was awarded the title of "Weibo Model Public Welfare Partner" in recognition of its outstanding contributions to helping the disabled in employment, caring for and respecting the disabled group. In fact, since its establishment, White Elephant has advocated respect and care for the disabled group, so White Elephant has provided a barrier-free working and living environment for the disabled group through measures such as employment, job allocation, and equal pay for equal work, so as to fully participate in social life with equal and equal status and opportunities.
As the ** report described: "In White Elephant, you can see the figure of self-improvement employees every day, each of them is conscientious and conscientious in their posts, and they live happily and work hard here." ”
In addition to helping the disabled, in the face of public welfare, white elephants can always be seen frequently appearing on the front line: providing free food, water, and rest areas at the first time to assist the affected citizens, and at the same time generously donating money to help the disaster area; In terms of public welfare education, White Elephant Food donated to build Hope Primary School and set up "College Student Assistance".
This is the white elephant's feelings of home and country, and it is also the common action of most domestic brands: to adhere to the quality and innovation to explore the moat of enterprise development, while the rapid development of the enterprise has never forgotten the social responsibility and mission as a national enterprise, always repay the society with sincerity, shine when needed, and give back to the society and consumer love with unshirkable specific actions, which is also the same frequency resonance of Chinese brands in the context of the rise of a great power. **From Xinhuanet).