As the traditional off-season for car sales, coupled with this year's "ultra-long" Spring Festival holiday, the sales data of various car companies in February must be relatively "ugly", so even the major new power brands that have always been high-profile are only low-key sales data.
However, although the data is watery, the ranking is not deceiving, so which brand has the most surprising performance in this "hellish difficulty" start?
Wenjie won the sales championship for a second time, and M7 rose strongly
The dominant performance of Li Auto in the extended-range SUV market once overwhelmed the Wenjie with the blessing of Huawei's halo, but with a very sincere mid-term facelift of the Wenjie M7 last year and the birth of the flagship model M9, the Wenjie played a beautiful turnaround, and successfully squeezed the ideal out of the champion of new force sales with a sales volume of 32,973 units in January.
In the past February, Wenjie successfully won the new force sales championshipWith sales of 21,142 units, it continued to hold the first place in the sales list. At the same time, the main sales model M7 delivered 18,479 units, becoming the absolute main force of the brand, it is worth mentioning that the current flagship model M9 actually entered the large-scale delivery process at the end of February, and according to the official statement of the world, M9 has previously accumulated large orders have exceeded 50,000 units, with the follow-up M9 delivery rhythm gradually keeping up with the pace, the overall sales of the Q brand will be expected to go to a higher level, and now the only problem in front of the interface is, Will the production capacity of the Cialis factory be able to meet their sudden surge in sales?
The MEGA order is cold, and the ideal start to the year is a bit difficult
Some people are happy and some are worried, as the sales of the world skyrocketed, the first thing to bear the brunt of is the market performance of the ideal car. In 2023, Li Auto can be described as a big victory, with a cumulative delivery of 376,030 units throughout the year, which directly enabled this new power brand to achieve stable profits, according to the financial report, Li Auto achieved 1,238 in 2023The revenue of 500 million yuan and the net profit also exceeded 11.8 billion.
However, in the first month of 2024, Li Auto lost its position as the sales champion, and in February, it was under pressure up and downIdeal gave delivery data of 20,251 units,Compared to the same period last year, it achieved 21The growth of 8%, although it has not been left behind too much in terms of overall delivery, is enough to sound the alarm bell for the ideal.
More importantly, the ideal blockbuster MPV model MEGA after the official launch, the number of orders is far less than expected, according to the data statistics outflow from the store, the current MEGA orders are about 3000-3500 units, far less than the level of 30,000 orders when L9 was listed, it can be seen that consumers for this avant-garde appearance and high-end pure electric MPV acceptance is still relatively low, the follow-up ideal wants to re-achieve the question of the world. Perhaps it will still rely on the L series of extended-range SUVs to compete for more customers of traditional fuel vehicles.
The B-end market is depressed, and the "myth" of Aion is no longer there
Previously, with its strong performance in the B-end market, in that period when the sales of new power brands were difficult to exceed 10,000, GAC Aion once became a standing presence among the new forces. However, as the B-end market becomes more saturated, and the sales of other brands begin to stabilize, Aion's influence in the new forces has inevitably declined.
GAC Aion's total sales in February were 16,676 unitsJudging from the sales figures alone, this achievement is not bad, but the biggest dilemma of Aion at present is actually the difficulty of high-end, whether it is the high-end model of the Aion brand, or the newly launched high-end brand Haobo, the current influence in the market is really limited. If in the follow-up, Aion can still only support sales with entry-level models such as AION Y and AION S, it will not be a good thing for the long-term development of the brand.
The new car is ready to fly, and NIO is performing steadily
In 2024, NIO is making a big move, and the long-brewing sub-brand will be officially launched this year, although the new brand will be positioned at a pre-sale price lower than NIO, but it will be compatible with NIO's existing battery swap system, and will also be equipped with a new battery pack to adapt to the market positioning of the new car.
Since entering 2024, NIO's market performance has been relatively stable, after successfully exceeding 10,000 sales in JanuaryNIO still delivered 8,131 vehicles in FebruaryThe performance is extremely stable. However, according to NIO's official plan, in addition to the new sub-brand, NIO will also launch a 2024 facelifted version of its existing models this year to enhance the competitiveness of all products.
The delivery volume is obvious, and the "Thorn Krypton" is pointing to March
At the end of February, the facelift of the new ZEEKR 001 was launched, so that the ZEEKR was saddled with the name of "Thorn Krypton", and the new car was upgraded in an all-round way, ** did not rise but fell, causing the old owners to wail, but this also reflected the strength of **001 in terms of product power from the side. And ZEEKR does need a popular model to boost a wave of salesIn February, the delivery volume of the ZEEKR brand was only 7,510 vehicles, with a cumulative monthly sales volume of 20,047 vehicles, and the average monthly sales volume barely "exceeded 10,000".
However, with the start of deliveries of the all-new 001 and the existing models such as ZEEKR X, 007 and 009, it should not be a problem for ZEEKR's sales to return to the level of 10,000 units in March. This year, ZEEKR will also have new SUVs and MPV models on the scene, and the ZEEKR brand will also form a relatively mature and comprehensive model matrix, which will also play a positive role in further increasing their sales.
The delivery volume is lagging behind, and zero runs hope for C10
Last year, it once entered the top three sales of new forcesTotal deliveries in February were only 6,566 vehiclesCompared with January, the decline is more obvious, but a major reason for the decline in the delivery volume of Leap is actually the upcoming launch of the ** model.
On March 2, Leapmotor's T03, C01, and C11 all launched new 2024 models, and the high-profile new C10 was also launched at the same time. As a mid-size extended-range SUV that benchmarks the ideal L7 in terms of positioning, the C10, like other zero-sports models, focuses on cost performance and ultra-high configuration level, with a price of only 1288-16.With a price of 880,000 yuan, it has gained a lot of interested customers before it was launched, and this new car will also have the opportunity to replace the C11 as the new main force of Leapmotor in the SUV market.
The focus shifted overseas, and Nezha found another way
Like Leap, Nezha Automobile also ushered in a short highlight moment last year, but with the decline in popularity of high-end models Nezha S and Nezha GT, Nezha seems to have been beaten back to its original form. In February, Nezha Automobile's global delivery volume was only 6,085 vehiclesThat's not a great result for their current product line.
However, at present, Nezha has done quite well in the Southeast Asian market, and has even become the leading pure electric brand in the Thai market. Once Nezha can gain a firm foothold in the overseas market, it will also give them more time and resources to polish high-end products that are more suitable for domestic consumers in China, so as to continue to survive in the strong new energy market.
Deliveries in February were dismal, and Xpeng X9 turned out to be the main force
Finally it was Xiaopeng's turn, as the once catchy "Wei Xiaoli", Xiaopeng, which used to have the most eye-catching sales, slowly fell behindOnly 4,545 new cars were delivered in FebruaryAmong them, the MPV model Xpeng X9 accounted for 1,448 units.
Although Xpeng officially said that with the subsequent ramp-up of production capacity and the overcoming of technical bottlenecks, the delivery of X9 will be further increased, but as far as the current situation is concerned, increasing the sales of its other main models may be Xpeng's top priority.
VOYAH is still working hard, but sales are not improving
As a high-end new energy brand under Dongfeng Group, from the perspective of product strength and mechanical quality, all models of the VOYAH brand are actually very good, but the design of VOYAH is difficult to impress the hearts of the target customers of the new forces. In February, only 3,182 vehicles were deliveredAlthough there is a huge improvement compared to the same period last year, there is still a significant gap compared to other brands.
VOYAH's sales target for this year was set at 100,000 units, and now the month has passed, their cumulative sales have reached 10,223 units, which has reached the set target of 1 10.