At Xiaomi's new product launch conference on February 22, Lei Jun no longer appeared in person, but was presided over by Lu Weibing, general manager of Xiaomi. As early as last year, Lei Jun announced that he would focus on building cars, and this press conference seemed to release a signal that "it has nothing to do with Xiaomi car SU7". However, throughout the press conference, the ** of Xiaomi Auto SU7, which rice fans and the majority of netizens are looking forward to, has not appeared, causing a heated discussion.
Netizens are intertwined with expectations and disappointments.
Since the Xiaomi Auto SU7 was released on December 28, 2023, netizens have been eagerly awaiting the reveal.
All kinds of speculations, rumors and ** spread on the Internet, as if the entire Internet was immersed in the mystery of Xiaomi cars**. However, on the day of the press conference, ** became a hot search again, but in the end there was no answer. This mixture of disappointment and anticipation makes the whole affair even more confusing.
The wave of price reductions is making waves.
While Xiaomi Auto was hesitant, the electric vehicle market set off a wave of price cuts. BYD Qin plus took the lead in announcing a direct drop of 20,000 yuan, causing shocks inside and outside the industry.
Then, Wuling, Changan and other car companies followed up, and the price reduction trend was out of control. This price reduction frenzy has made Xiaomi Auto's non-announcement** seem to be more cautious, for fear of being dragged down by market fluctuations.
The anxious choice behind the Xiaomi car.
Xiaomi Auto announced its entry into the automobile manufacturing industry in 2020, and Lei Jun said that he would go all out to take out 108 billion cash reserves, and planned to invest 10 billion yuan in early development first. However, unlike Xiaomi mobile phones, which are based on great cost performance, Xiaomi cars have chosen to be high-end, and the price is not low. Lei Jun has repeatedly said that the Kirin battery used in Xiaomi cars costs more than 100,000 yuan, making it impossible for the price to be close to the people. He even compared the Xiaomi Su7 with high-end models such as the Porsche Taycan Turbo to highlight the technology and performance of Xiaomi cars.
Car manufacturing problems and competitive risks.
Xiaomi Auto has long been preparing for a possible loss in the next five years, but the emergence of a wave of price cuts has made the market situation more complicated.
Xiaomi Auto chooses to build its own factory, which is different from traditional car companies, which also means high costs. Lei Jun needs to make up for the lack of technology and resources in the upstream and downstream of the car manufacturing industry chain through a large amount of investment. The market's reaction suggests that Xiaomi Auto may struggle in the highly competitive new energy vehicle market.
Xiaomi's plight has sparked market speculation.
Xiaomi Auto** has not been announced, but the wave of price cuts has intensified. Can Xiaomi Auto buck the trend? Is it to insist on **, or to follow the market trend to reduce prices? The future of Xiaomi cars is full of unknowns, and this mystery has become the focus of attention of the entire industry.
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