As the exclusive cooperation fashion ** of "Tmall Super Fashion Week", elle will present you with the most cutting-edge trendy items, the most fashionable new ways to wear, as well as interesting stories behind the brand, as well as the fashion secrets of celebrities.
A few days ago,"Tmall Super One".In the live broadcast room,Fashion announcer Guo TaoHand in hand with the old friends of "Tmall Super Fashion Week".Kelly, Creative Editor of Elle FashionandThe well-known fashion self-**** person @ turned out to be Ximen's sister-in-law, shared their feelings and changes in fashion this year, chatted about the interesting things of watching the show, and ** the latest fashion trends and the hottest items at the moment.
This live broadcast room is still connected to Europe, and old friends in Paris are specially invitedelle new ** editor-in-chief Jin Chenxi, sent back the most cutting-edge first-hand report of the show for everyone in advance.
At the same time,Live broadcast unites 8 major luxury brands, for fashion lovers, 8 different fashion columns, take everyone to understand the brand's small stories, brand highlights, and take a head start to appreciate the brand's 2024 trend trends and new product releases.
Single product recommendation
Balmain buckle checked cropped jacket
The three-dimensional cut of the cropped silhouette depicts clean lines. Daily commuting, travel and partying can release women's calm aura.
Balmain women's T-shirt with buckle logo
Contrasting trims make it feel vibrant. The skin-friendly cotton is delicate to the touch, making it comfortable and lightweight.
White colour-block Unicorn sneakers
Inspired by the shape of a speedboat, it is highly recognizable. The eye-catching, multi-section cut-out sole provides a comfortable fit for a comfortable foot, allowing you to walk freely in the modern trend.
Bottega Veneta was founded in 1966 in Vicenza, Veneto, Italy, and is a rare luxury brand that has not been named after a designer or founderThe origin of the brand name is very simple and pure, just like its weaving process, which seems monotonous, but is not limited. As a result, Bottega Veneta's core brand philosophy remains the same: restrained and understated luxury! There's no need to embellish it with obvious branding.
Inspired by Italian culture and craftsmanship, Bottega Veneta is rooted in heritage and has a global outlook. The just-concluded Winter 2024 fashion show showcased a number of interesting pieces, and this season's creations continue the creative concept of "dynamic craftsmanship", trying to break the shackles and present a diverse world aesthetic. And its most famous weaving method is similar to the usual weaving method when spinning, which is more commonly used in shirts, windbreakers and other wrinkle-resistant clothing, it is this warp and weft horizontal and vertical staggered weaving method, is more firm, crisp, not easy to deform. Bottega Veneta's woven bag also uses this warp and weft staggered weaving method, so the bag shape is particularly wide.
Single product recommendation
Bottega Veneta small andiamo chain bag
The compact size does not add a burden to the workmanship. The woven design enhances the overall texture of the bag, and the golden chain is simple and high-end.
Bottega Veneta side-by-side loop bag
The sheepskin is soft and comes in two colours: striking yellow and versatile black. Special woven design, classic but not dull.
In recent years, the word "atmosphere" has also been frequently mentioned by everyone. Compared with the pursuit of more out-of-the-box outfits,Nowadays, everyone yearns for a relaxed, relaxed, and unhurried life, so the relaxed tone of the atmosphere is more acceptable to everyone. Jun Ji-hyun and Tang Wei, who just appeared on the Burberry show, as well as Japanese actress Mori Xing, who has been influenced by the family fashion atmosphere since childhood, several goddesses interpret this very well, and to a certain extent, they also represent the adjustment of the brand's style and texture. The wonderful sense of relaxation of a woman is that she does not make people feel particularly delicate, but she exudes a state of sophistication everywhere.
And Burberry itself is just thatA fashion and performance brand, known worldwide for its innovative fabrics and pioneering digital technologies. Back in the late 19th century, the brand's founder, Thomas Burberry, focused on innovation and created the world's first breathable and protective fabric, the Gabardine fabric was pioneered in 1879. This fabric completely changed the face of the trench coat and is still at the heart of the brand's outerwear and is a popular hit. The intersecting lines and checks of brown, black, red and white create a classic British style that is now one of Burberry's symbols and icons. withIn 2023, Burberry will adjust its logo and change it back to the knight logo, coupled with the cold and eye-catching blue, there is a strong sense of atmosphere of the return of "Niu Hulu Burberry".
Single product recommendation
Burberry men's Chelsea-fit trench coat
Layer it with knitwear and casual bottoms and pair it with this silhouette trench coat for an effortless atmosphere.
Burberry Trench tote bag
Choose cotton-blended fabrics to create a larger capacity and more practical, commuting and business trips. The wide shoulder straps are very comfortable on the upper body, and the feeling of relaxation is full.
Burberry Creeper Chelsea boots
Rounded toe toe, classic and versatile. A little small height has a heightening effect, does not pick the leg shape, and lengthens your proportions.
Ferragamo has a well-known title, such as the "Kingdom of Women's Shoes", such as "the celebrity queen shoemaker". The brand's craftsmanship can be traced back to its founder, Mr. Ferragamo, who was born in a very poor family at the end of the 18th century and dropped out of school at the age of 11 to become an apprentice shoemaker. At the age of 13, he opened his own shop and made the first pair of tailor-made ** leather shoes. At the age of 16, he went to the United States, where he began to make a name for himself by mending shoes and designing shoes for Hollywood female stars. At the age of 29, he returned to his native Italy and launched his own eponymous brand. In that era of continuous mechanization of industry, he has always refused to use machines to make shoes, and has developed a "manual production line", that is, each staff member is responsible for a certain part of the shoe-making process, which vividly and exquisitely embodies the brand's craftsman spirit.
And in the Ferragamo Fall/Winter 2024 collection that has just passed,Creative Director Maximilian D**is explores the 1920s through his own unique lens"In the 1920s, people dressed to show their free will," he said. The free-spiritedness of expression resonates with my experience and the essence of Ferragamo. ”Mainly through three-dimensional frills and flowing fabrics, draped waistlines meet loose cuts, reflecting the self-expression of the past and the present in the twenties.
This season's shoes also reveal the iconic symbols of the 1920s: silk-satin heels with sweet hearts; Stiletto heels are elegantly embellished with T-shaped straps; Lace-up sandals are a new reproduction of the archives. The new footwear is also gender-neutral, with traditional brogue detailing and buckle embellished reimagined as a muller flat slipper with a "cigarette" heel. In men's footwear, this season's subtly subvert the rigor of formal footwear: the Derby is slightly slender overall, with a square geometric heel, exuding a subtle surreal aesthetic. With a slightly raised shape and a square toe, the cargo boots are a modern interpretation of the vintage silhouette.
Bags,This season's iconic Hug tote bag is crafted from grained leather, embellished with lightweight feathers and adorned with a reimagined Ferragamo monogram. As many as 950 laminated leather sequins are hand-placed by artisans and take more than 19 hours to make, resulting in a spectacular effect like mermaid scales. In addition to that,The Fiamma cross-body bag has been available in new sizes and shades to match this season's theme. In addition, this autumn and winter collection will also present the ** handbag, soft bag with gancini lock design, the structure of the shape is also very meaningful, is derived from the lily, and the lily is the symbol of Florence, the origin of the Ferragamo brand, which is very meaningful.
Fashion is a circle, going around and around will always be popular back, and some brands will create on the classics. Marni embraces the spirit of diversity and innovation, and brings out a design full of personality through a rigorous and subversive aesthetic language. Mr. Francesco Risso, the Creative Director, is very much in line with the views of today's young people, through quirky and elegant designs, conveying infinite possibilities and exploring the avant-garde lifestyle.
Marni has a strong playful spiritHe is good at using large blocks of color and even stripes or polka dots, and continues to write Marni's very coherent design language. At the same time,Marni also has a knack for mixing prints and silhouettes, and is always able to catch the eye and stand out from the crowd. As clothes are slowly becoming more complicated and simpler, more people pay attention to their OOTD starting from accessories, and playing more tricks through accessories, a bright spot can be renewed.
Single product recommendation
Marni's new straw cross-body bag
Small, but with a decent capacity. The outer leather and straw texture are playful and elegant. Soft pink, full of spring holiday atmosphere.
Marni's new straw tote bag
The 2024 new product is the classic main promotion, mint green is suitable for spring and summer streets. The large capacity is deeply loved by the majority of consumers, including bloggers and celebrities.
Marni Pablo Mary Jane toe shoes
Playful toe shoes, classic black and white color scheme, can be easily controlled for daily or individual wear. The thick sole elongates the leg line and flatters the proportions.
Stella McCartney is one of the most famous brands advocating "sustainable fashion".We have never stopped innovating materials, hoping to give consumers more choices. In addition to using grape waste as a raw material to make boots, handbags such as the S-W**e and Frayme are also made from apple peel materials that can mimic crocodile skin, which are made from apple residues from the food industry. For the first time, the white Fraymemylo bag is made of mycelium.
Founder Stella McCartney is a lifelong vegan herself, and her designs focus on refined tailoring, natural confidence and feminine glamour. She herself has never used leather, fur or feathers in any of her products out of ethical and environmental considerations, pioneering the use of alternative materials to extend the life cycle of products by changing the way garments are traced, produced, sold, shared, repaired and reused to reduce their impact on the environment. Stella's philosophy of sustainability has grown from strength to strength, and the brand continues to lead the way in the development of sustainable fashion through innovative materials and chain innovations, as well as partnerships.
Stella McCartney and renowned Japanese artist Kei Sorayama have launched a Spring/Summer 2024 limited-edition unisex capsule collection that brings together a shared vision, design and craftsmanship. This capsule collection is the second collaboration between two long-time friends, who hope to convey the idea of sustainability and a strong sensuality to the younger generation through the medium of fashion and art. In addition to a carefully selected selection of past works, Sorayama has created a new piece for the co-branded capsule collection – a reimagining of the Vitruvian woman with the image of Stella in his unique surrealist style.
Single product recommendation
Stella McCartney Falabella vintage metallic copper-toned tote bag
The bronze color exudes a caramel scent, and the originally calm brown and gold color scheme meets the small size, but there is a sense of "milk cool" contrast.
Stella McCartney women's knitted cardigan jacket
Classic, low-saturation earth tones, as if you can smell the earth and grass in early spring. The slouchy fit flatters the figure perfectly.
Stella McCartney + Sorayamaki Spring 2024 Printed Women's Platform Shoes
Metallic texture + unique strawberry print, the overall Y2K style, the futuristic sense of Sorayama and the sweet and cool style of Stella are brought to the extreme.
Since its inception in 1970, TOD'S has always pursued classic elegance and excellent texture, adhering to the concept of elegant and leisurely life, and constantly interpreting Italian style, high-end taste and elegant style. Inheriting the brand's elegant genes, TOD'S will be new every season,Still, all products are handcrafted by first-class artisans in their own Italian factory, bringing a collection of shoes, bags and leather accessories with exquisite Italian craftsmanship, showcasing the luxury style of the modern era.
This season TOD'The Milan Autumn/Winter show was perfectly presented at the historic Milan Tram station, which was also the result of Creative Director Matteo Tamburini's new presentation of the TOD's Fall/Winter 2024 Fall/Winter 2024 Fashion Show Inspired Debut,By TOD'The imagery of S in Motion reflects the essence of Italian style with ease and elegance, highlighting the unremitting pursuit of exquisite craftsmanship and the innovative exploration of contemporary luxury aesthetics. Between urban and casual, formal and informal, traditional craftsmanship and innovation, a unique spark collides. Take TOD'This season's collection continues to explore the harmony between high-quality materials and craftsmanship, and the natural color of leather is enhanced by the treatment of artisans.
Single product recommendation
❶ tod'S tabs suede sneakers
Xiao Zhan's Tabs sneakers are crafted from smooth leather and suede with a branded print on the side, a smooth and comfortable rubber outsole, and the brand's classic beanie element on the heel'S brand style.
❷ tod'S Timeless small hobo bag
Liu Shishi's brown underarm bag of the same style. Flat handle, large space "smile" arc design, give people a good mood for the day. The zipper closure is easy to open and close.
❸ tod'S timeless vintage loafers
Made of fine calfskin, it is decorated with delicate horizontal stripes, metal T-shaped buckles, and a soft and comfortable rubber beanie base. Slightly retro for mix-and-match.
The famous Italian luxury brand Valentino began in 1960 and it adheres to".Without a deep understanding of tradition, there can be no innovationThe creative concept, which is full of personality and universal connotation, is also the new development direction of Valentino. In fact, fashion is to adhere to the representative classics, and then continue to try to innovate. In daily collocation, you can also choose classic items on the basis of matching innovation, or choose classic design and color innovation, which is also in line with Valentino's design concept.
In 2022, Valentino dedicated everyone to Aranya's pink feast that subverted the imaginationCreative director Pierpaolo Piccioli's extreme grasp of color, the use of color and fashion to the peak, so that everyone remembers Valentino Pink and successfully out of the circle!Valentino's pieces and designs can reflect the elegance and intellectuality of women, but on this basis, they emphasize the frank personality. It really knows how to get out of the circle!
Single product recommendation
Valentino vlogo moon bag
The chic crescent moon shape and soft leather are suitable for urban beauty daily work. The simple style with a large metal V logo is very eye-catching.
Valentino vlogo signature pumps
Combining overt patent leather with soft nude colors, it has both feminine femininity and a sense of power. Soft calfskin, not afraid to walk for a day.
Valentino Locò small bag
Patent leather material, the upper body makes the whole look more temperamental. Detachable design such as chain, shoulder, hand, crossbody can be carried over, super versatile.
Since the launch of Tmall Super Fashion Week, more than 100,000 users have participated in the interactive gameplay of luxury products, helping the top 10 luxury brands to accumulate more than 95% of new membersAmong them, Valentino's interactive gameplay has exceeded 230,000 people participated, and the effect of attracting new users was remarkable.
Linked to the live broadcast of 8 luxury brands, this Super Fashion Week tried live broadcast for the first time +** while watching and buying, and Tmall is the domestic premiere platform for its big show；Helped the brand refresh the live broadcast record of Taonei, among which the live broadcast of the Balenciaga show had 1.4 million viewers, more than twice that of the same period last year, setting a peak for brand store broadcasting. In addition, there are more than 20 hot searches on Weibo and more than 20 official tap water reports, and Tmall Super Fashion Week has attracted a lot of fashion lovers to spontaneously share brand fashion content.
Based on the two-way demand of young consumers and brand members, Tmall Super Fashion Week promotes the advancement of luxury marketing at a cautious pace, giving luxury members exclusive lottery rights, show models and other limited rights and interests, driving the accumulation of brand member assets.
This new experiment of the show, which began in September last year and is convenient for China to open simultaneously, not only helps luxury brands to gain a foothold in the local Chinese market and increase their marketing voice, but also achieves a self-breakthrough this year, expanding a path of innovation that can penetrate into the young consumer group among the luxury brands with scarce rights.
It's still too late for you to see you hereSearch [Super Fashion Week] on Tmall, watch the 10 major luxury brand shows, and enjoy a lot of rights and interests when you join the club.