Although Wuling Xingguang is a cost-effective new car, it is also in line with Wuling's slogan of "what the people need, Wuling will build", but Wuling Xingguang still appeared on the top 3 of the complaint list published by the car quality network in February. This means that Wuling at least makes the old car owners unhappy.
As a new car that was only listed in December last year, Wuling Starlight achieved monthly sales of more than 10,000 in January this year, which is undoubtedly worthy of affirmation, but in the same way, as a car that has not been on the market for a long time, it entered the complaint list TOP3 in March, which is also very surprising, after all, from the perspective of ownership, the overall market ownership of Wuling Starlight is actually not large.
This also means that the problem of Wuling Starlight may not have much to do with product quality.
Judging from the details disclosed by the car quality network, it is true that there are two typical problems in complaints, one is the first change, and the other is that the cruising range is not accurate. However, judging from the details of the complaint, the complaint about the ** change is the first reason for Wuling Starlight to be on the top 3 of the complaint list.
Some car friends complained on the car quality network, "On January 31, 2024, I bought a Wuling Xingguang 150 naked car at a price of 10580,000 yuan, now on February 19, 2024, only 19 days after buying the car, Wuling officially announced on February 19, 2024 that the whole network will officially announce the Wuling Starlight 150 advanced price adjustment 998 substantial price reduction of 6,000 yuan, has damaged the vital interests and legitimate rights and interests of consumers, and now requires SAIC-GM-Wuling shares to refund the full price difference of 6,000 yuan for my car purchase......”
Some netizens also said: "The price has been greatly reduced in a short period of time, and no reasonable compensation has been given!" Other car riders have 6 times of maintenance compensation, and after inquiry, I replied that there was no quality here. ”
Of course, there are also car friends who said: "The price of the car is reduced by 6,000 in less than a month, which harms the interests of the old car owner." The steering wheel kills the tires and makes abnormal noises, the trunk occasionally cannot be opened, the mileage is false, and the net does not reach the standard battery life once under normal temperature conditions in the south. Appeal: Compensate for price reductions. ”
From the complaints, it is not difficult to find that the price reduction of Wuling Starlight has caused a lot of trouble to the most sensitive old car owners, which is also the main reason for their complaints. It is understood that on February 19 this year, Wuling Starlight reduced its price, and for the Starlight 150 advanced version of the model, Wuling launched a ** price of 9980,000 yuan, with a preferential margin of 6,000 yuan.
In fact, not only Wuling Starlight, including BYD destroyer 05, seal, Qin plus, etc., a number of models, including the price reduction, have been complained by old car owners, and for SAIC-GM-Wuling itself, the price reduction seems to be a must-answer question, after all, for the sake of market share, the drop can still survive, and if it is not reduced, it may lose the follow-up development space.
It's just that Wuling Xingguang, as a new car, has not been on the market for a long time to reduce the price, which really surprises many people, especially for those who have just bought a car, it is inevitable to complain about unbalanced. At the same time, Wuling Starlight is a cost-effective model, and consumers are also relatively sensitive to **, and it is reasonable to complain about Wuling Starlight to send it to TOP3.
Write at the end:
Of course, although the main reason for Wuling Starlight to be on the list is ** change, but as a new car, backstabbing old car owners is not something worth showing off after all, and this time entering the complaint list TOP3 also puts forward new requirements for Wuling, that is, how to improve service quality, appease old car owners and launch more cost-effective new products are equally important. We will also pay attention to how SAIC-GM-Wuling solves these problems in the future.
This article is originally produced by the [Car Industry] New ** Editorial Department, the sales data involved in this article ** in the comprehensive sales data of the industry released by the Passenger Association and the third-party platform, the complaint data comes from the car quality network, part of the *** on the Internet, the data and related information marked ** are all cited, please refer to the official information for details. The author of this article, Lan Zhan, personal opinion, is for reference only, **need to indicate the source).