How to cooperate with unauthorized sales, online anti-counterfeiting, and low prices?
Hello everyone, this is Xinyang.
Recently, many brands have asked me what to do if there are problems such as low prices and random prices on the Xianyu platform, and with the rapid development of online shopping in the past two years, more and more online platforms have also risen. Xianyu, I believe everyone is familiar with it, a platform specializing in second-hand trading. However, many merchants have found that more and more people are selling their own goods at low prices on Xianyu under the banner of second-hand, which not only poses a threat to the legitimate interests of the brand, but also disrupts the normal order of the market. In the face of this phenomenon, how should brands take measures?
1. What should I do if the dealer sells the low price of Xianyu
1.Confirm the situation: First of all, the brand needs to confirm whether it is an authorized dealer and whether the product sold is **. Collect the necessary evidence for verification through the purchase of goods.
2.Communication and negotiation: If it is an authorized dealer, the brand should first try to communicate with them to understand the reasons for the low price and try to negotiate to solve the problem.
3.Issuing a warning: If communication is ineffective, the brand should issue a formal warning asking the distributor to stop selling at low prices and protect the brand's market pricing system.
4.Termination of cooperation: If the distributor refuses to make corrections, the brand can consider terminating the cooperative relationship with it and pursue its liability for breach of contract in accordance with the terms of the contract.
2. Recourse to law
1.Intellectual property complaints: If it is confirmed that the goods sold infringe the intellectual property rights of the brand, the brand can submit an intellectual property complaint to the Xianyu platform to request the removal of the infringing goods.
2.Civil lawsuits: For acts that cause significant losses to the brand, the brand may file a civil lawsuit to claim compensation for economic losses and restoration of reputation.
3.Administrative penalties: If any violation of relevant laws and regulations is found, it can be reported to the administrative department for industry and commerce and request that the dealer be punished.
4.Criminal proceedings: For acts that are serious and constitute a crime, they may report the case to the public security organs and pursue their criminal responsibility in accordance with law.
Third, it is difficult to control the price of idle fish
1.Platform attributes: As a second-hand trading platform, Xianyu has a wide range of user groups and is not easy to manage, which brings certain difficulties to price control.
2.Lack of supervision: Due to the lack of an effective regulatory mechanism, some sellers may exploit platform vulnerabilities to conduct illegal operations.
3.Identity obscurity: Sellers can trade anonymously or using a small account, which complicates tracking down the actual seller.
4.Legal gaps: There are no clear legal provisions on the pricing of second-hand platforms and the supervision of product authenticity, which leads to obstacles for brands in the process of protecting their rights.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.