For a long time, in addition to looking at the brand, the value retention rate of ordinary people buying cars also has a certain reference value, because no one wants to buy it back for a few years, and the second-hand car will rub down the flesh. In the era of German, Japanese and American monopoly of fuel vehicles, the value retention rate of traditional joint venture brands is generally higher than that of domestic cars, even after entering the era of new energy vehicles, the people are still convinced of the high value retention rate of fuel vehicles, but are cautious about the value retention rate of new energy vehicles, this inherent cognition reflects that the concept of users has not really changed, but the rapid development of new energy vehicles is unstoppable, and there have been more and more new energy vehicles, in the value retention rate of this index, began to surpass fuel vehicles.
What is the significance of car retention rate?
Generally speaking, the car retention rate refers to the ratio of the market residual value of the car you buy to the original car price after a period of use. Generally, it is divided into one-year, two-year, three-year, four-year and five-year retention rates. For example, the original price of the car is 100,000 yuan, and after driving it for three years, you sell it with a market value of 70,000 yuan, then the three-year value retention rate of the car is 70%.
The value retention rate of a car will directly determine the rate of return that the owner can obtain in the future, and also indirectly affect the attitude of new customers towards a car.
For a car, in order to obtain a higher value retention rate, it needs to have a higher brand value than competing products, a larger market share, and a good reputation based on a large customer base accumulated over a long time, which also directly reflects the durability, stability and economic performance of this car better than competing products.
How high is the value retention rate of independent new energy vehicles?
I have to admit that there are still some consumers who have the misunderstanding of "low value retention rate of new energy vehicles", the reason is nothing more than the reliability advantage brought by the mature technology of traditional oil vehicles such as Japanese and German vehicles for dozens of years, especially the higher value retention rate of Japanese brands such as Toyota and Honda, which is indeed popular with consumers in the era of fuel vehicles.
In the eyes of many consumers, the development cycle of new energy vehicles is shorter than that of fuel vehicles, and the reliability of new energy technology still needs to be tested by the market for a longer time, but we must be soberly aware of the changes in the direction of today's automobile market.
According to the latest data, the domestic retail penetration rate of new energy vehicles in November this year was 404%, an increase of 4 over the same period last year04%, the proportion of domestic retail sales of fuel vehicles continued to decline, indicating that the mainstream market is rapidly converting from fuel to new energy.
In November, the penetration rate of self-owned brand new energy vehicles reached 62 for the first time1%, and the penetration rate of new energy vehicles in luxury cars is 309%, while the penetration rate of joint venture brand new energy vehicles is only 66%。These figures fully illustrate that in the new energy era, Chinese brands are using new energy vehicles to accelerate the market share that was once occupied by joint venture brands.
In addition to the continuous rise in market share, the value retention rate of self-owned brand models is also rising, taking the SUV with a price of 200,000-300,000 as an example, from the 2023 national 200,000-300,000 hot-selling SUV retention rate list released by Pacific Automobile and Souche Zhiyun, we can still see the joint venture body shadow of old qualifications such as Highlander and Guandao, but the second place is a domestic new energy vehicle - BYD Tang DM-i Champion Edition. Its comprehensive value retention rate (80.).1%) and a 3-year retention rate (74.).7%), all of which ranked second in the same class;In terms of individual first-tier cities, it is in Chengdu (804%), Zhengzhou (806%), both of which rank second in the list of value retention rate, and whether it is nationwide or compared with each city, it has always ranked in front of Toyota Rongfang, Honda CR-V and other high-value joint venture SUVs.
This is enough to show that Tang DM-i Champion Edition has the strength to challenge the traditional high-value fuel vehicles in terms of products, markets and reputation. Previously, seven departments including the Ministry of Industry and Information Technology issued the "Work Plan for the Steady Growth of the Automotive Industry (2023-2024)", which specifically mentioned "encouraging enterprises to be green and low-carbon-oriented, actively explore technical routes such as hybrid and low-carbon fuels, and promote the steady development of the fuel vehicle market" The policy side of the plug-in hybrid and other new energy power technology continues to relax the good atmosphere, but also shows that such as the Tang DM-i Champion Edition and other products using advanced hybrid technology, has become one of the best solutions in the current car market, is a more rational choice to replace fuel vehicles in the future. It is foreseeable that in the future, with the increase of the market share of new energy vehicles, its value retention rate will continue to grow, while the value retention rate of traditional oil vehicles will be lower.
What kind of brand value does the high value retention rate reflect?
Once the trend is formed, it is irreversible, why consumers will firmly choose new energy vehicles, is because new energy vehicle companies like BYD, through technological upgrades, over the years, have continuously improved performance, energy consumption and driving experience, which can be combined with the driving performance of Tang DM-i Champion Edition.
For example, the torque of the motor of the Tang DM-i Champion Edition is as high as 325 Nm, and the fuel consumption is only 55L 100km, comprehensive range up to 1050km. Judging from the model parameters announced by the vertical media, the Honda Crown Road 1 at the same priceThe 5T version has a total system torque of 243 Nm and a combined fuel consumption of 914l/100km；Volkswagen Tiguan L 330TSI system has a total torque of 320 Nm and a combined fuel consumption of 699L 100km, Tang DM-i Champion Edition has obvious advantages in terms of torque, power and fuel consumption.
Whether it is compared with the same level of joint venture fuel SUV, or compared with the same level of plug-in hybrid power SUV, Tang DM-i Champion Edition can be far ahead in terms of power and energy consumption, relying on BYD DM-i super hybrid technology.
The system is turbocharged with a dedicated SnapCloud-plug-in hybrid1The 5Ti high-efficiency engine, EHS electric hybrid system, and DM-i super hybrid power blade battery are the core to create an electric-based hybrid technology. The experience of this power system installed in Tang models can be summarized in six words: "fast, economical, quiet, smooth, green and large", which perfectly solves the many shortcomings of traditional oil vehicles and other plug-in hybrid systems. As a 7-seater version of the model, Tang DM-i Champion Edition adopts a 2+3+2 space layout, the second-row seats are more ample in terms of legs and headroom, and support seat backrest angle adjustment, plus a flat platform to meet the needs of the whole family for comfortable travel, and with FSD variable damping suspension system and aluminum alloy multi-link chassis, the driving experience has become more calm and outstanding.
Closing Remarks:
Through more than ten years of technology research and development, BYD has reached a height that has been difficult for the joint venture brand for hundreds of years, and through the Tang DM-i Champion Edition, it has given the owner almost perfect driving pleasure and comfort. For consumers with a budget of 20W, if they consider buying a car that is more balanced in all aspects and has a guaranteed value retention rate, the BYD Tang DM-i Champion Edition may be the best choice.
Car retention rate.