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Baijiu is an important part of the food culture of the Chinese and one of the important pillars of China's economy. In the past decade, the liquor industry has experienced rapid development and growth, and has become one of the most competitive and influential industries in China.
However, just behind the glamour of the liquor industry, there is a huge crisis: the financialization of liquor. The financialization of liquor refers to the fact that the quality and value of liquor no longer depend on its own quality and demand.
Instead, it was manipulated and speculated by the financial markets, forming an inflated bubble. This bubble not only threatens the health and sustainable development of the liquor industry, but also poses a huge risk to China's financial stability and social harmony.
The financialization of liquor is a complex social and economic phenomenon with many reasons, mainly including the following aspects: First, the imbalance between supply and demand of liquor. The supply of liquor is restricted by factors such as the production cycle of liquor, the cost of raw materials, and environmental protection policies, and it is difficult to increase rapidly.
The demand for baijiu continues to grow, stimulated by factors such as China's rapid economic growth, consumer consumption upgrades, and the cultural and social functions of baijiu. This has led to the contradiction between supply and demand of liquor, which has made the liquor continuous, forming a virtuous circle.
The brand effect of liquor. The brand effect of baijiu refers to the brand of baijiu, which not only represents the quality and taste of baijiu, but also represents the region and culture of baijiu, and even the identity and status of baijiu.
The brand effect of liquor makes the best liquor no longer match its production cost and market value, but is linked to the popularity and influence of its brand. This has led to the differentiation of liquor, making some high-end liquor brands, such as Moutai, Wuliangye, Luzhou Laojiao, etc.
Being able to sell profits higher than the cost of the market has formed a vicious circle: high, increasing the scarcity and attractiveness of the brand, strong brand, supporting the high level, and increasing the scarcity and attractiveness of the brand.
Investment properties of liquor. The investment attribute of liquor refers to the quality and value of liquor, which is not only affected by its own supply and demand and brand, but also by the financial market. The investment attribute of liquor makes liquor a financial asset.
It can be used to invest and trade to obtain income and profits. This has led to the fluctuation of liquor, so that the liquor is no longer consistent with its actual consumer demand, but is related to the expectations and sentiment of the financial market. This creates a virtual bubble.
The financialization of liquor has caused serious harm not only to the liquor industry itself, but also to China's financial system and social order, mainly in the following aspects: First, the financialization of liquor has distorted the development direction and competition rules of the liquor industry.
The financialization of liquor has made the development of the liquor industry no longer aim to improve the quality of liquor and meet the needs of consumers, but to pursue the best and profit of liquor. This makes the competition in the liquor industry no longer a means to improve the technology and innovation of liquor.
The financialization of liquor has increased the risk and instability of the liquor industry. The financialization of liquor makes the value of liquor no longer depend on its own supply, demand and brand, but on the expectations and sentiment of the financial market.
This makes the value of liquor very volatile and unavoidable, and it is easily affected and interfered by various factors, such as policy changes, market changes, and speculation. This leads to risk and instability in the liquor industry.
The financialization of baijiu has undermined the cultural and social functions of baijiu. The cultural and social function of baijiu refers to the fact that baijiu, as a beverage, can not only satisfy people's taste and health, but also reflect people's culture and emotions, and can also promote people's social interaction and communication.
The consumption of liquor is no longer aimed at enjoying the deliciousness and happiness of liquor, but for the purpose of obtaining the benefits and profits of liquor. This makes the consumption of liquor lose its original meaning and value, and become an indifferent and boring behavior.
The financialization of liquor is a serious problem, which needs to arouse the great attention and attention of the liquor industry and society, and take effective measures and strategies to prevent and resolve the risks and harms of the financialization of liquor, and maintain and promote the healthy and sustainable development of liquor.
Specific countermeasures and suggestions mainly include the following aspects:First, strengthen the market supervision and regulation of liquor. The market supervision and regulation of liquor is the basis and premise for preventing and curbing the financialization of liquor.
Relevant first-class departments and industry associations should strengthen the supervision and management of the production, circulation, sales, consumption and other aspects of liquor, formulate and implement a series of laws, regulations and standards, and crack down on and punish all kinds of violations of laws and regulations.
Improve the quality and innovation of liquor. The quality and innovation of baijiu are the fundamental and key to resist and overcome the financialization of baijiu. Producers and operators of liquor should aim to improve the quality of liquor and meet the needs of consumers, and take the technology and innovation of liquor as a means.
Promote the cultural and social functions of liquor. The cultural and social functions of baijiu are the ways and methods to inhibit and dissolve the financialization of baijiu. Producers and operators of liquor should take it as their responsibility to promote the cultural and social functions of liquor.
The financialization of liquor is a problem worthy of attention and consideration, which has both its rationality and inevitability, as well as its irrationality and chanceIt has both its positivity and positivity, as well as its negativity and negativity, and it has both its opportunities and forward-looking, as well as its challenging and crisis-oriented nature.