Hypermarkets with large audiences usually offer a lot of poor coffee design, but mtComfort Coffee believes that everyone should be able to drink quality coffee that still feels special. Their premium single-origin coffee beans are delicious, fresh, and affordable.
mt.Comfort's whimsical, comfortable, and patterned packaging design grabs attention online and on retail shelves like any specialty coffee brand. The branding evokes warmth and invites customers to pick up the bag and discover more details as they get closer.
We made a hand-drawn logo with slanted, perfect, imperfect textured typography paired with a set of custom art illustrations inspired by wilderness, coffee, and adventure. These illustrations are used to create unique and exclusive brand repeating patterns, paired with bright or earthy colored patches that showcase the details of each coffee, encouraging consumers to discover better coffees.
mt.Comfort Coffee's mission to bring quality coffee to the masses has quickly become a success. Their coffee is stocked at retailers large and small across the country, including Costco, Walmart, Sam's Club, and Amazon. Customers can also purchase and subscribe to coffee on the direct-to-consumer Shopify eCommerce.
Graphic Design USA (GDUSA) Packaging Design Awards, 2018 winner.