SweetDragon is loved by people for its delicious and exotic baked goods, as well as its unique retail line of flavors, bold retail, addictive shortbread and sweets. For products like Black Sesame and Serrano Peanut Candy, we knew the brand needed to celebrate its adventurous, unexpected flavor combinations with bolder packaging designs.
We've partnered with Bay Area brands to redesign and deliver a brand identity as bold as their creations that will satisfy any dragon-shaped sweet tooth.
Distinct flavors and strong personalities call for bright and bold branding and packaging designs. We've used their striking signature color, red, throughout the Candy Crisp collection, with a dragon-inspired tonal pattern. The result is an eye-catching box with a strong brand shield on the shelf, so buyers can find SweetDragon right away when they shop.
Our art direction and execution of food and product photography showcases the box, highlighting the gorgeous brittle texture on the packaging and exuding the joy of trying this unique delicacy.
SweetDragon's shortbread is found at various Whole Foods stores**, and you can also find their unique pies and shortbreads at farmers' markets and area stores. ** retailer from nationwide GoodEggscom and sunbasketcom summons shortbread to your doorstep.
Their crispy apple pie has won a "food award" and tastes just like "Day at the Ballpark," and it's no surprise that you can find their crispy apple pie and fried apple pie at San Jose Municipal Stadium in San Jose, California, the home of the San Jose giants.
I've never heard of a vision board and don't want to, but luckily Design Womb sticks to their process, now look at my beautiful box!”
The Dieline, 2018 Design Feature.