On December 26th, LETV announced the launch of an open platform, which is a fully self-developed and one-stop** content sharing platform launched by LETV, which is committed to providing content parties with professional, flexible, independent and free, and revenue-generating solutions that maximize benefits.
At present, LETV **APP has been launched"VOD room"Zone, all the content involved in the account-sharing cooperation will be brought together"VOD room", users can pay for the content they want to pay for on-demand according to their preferences.
Positioning: Compared with the industry's account-sharing platform, what is the difference between LETV's open platform?
LETV open platform gives the full value of the content to the content provider without reservation,The role of the platform is only to provide a broadcast control platform,Return to the original intention,Provide services to the content provider and the viewer at the same time,Incarnate as a bridge between the two。 This is the early stage of the industry's platform form, we have returned to the original ecology, this model is different from the current general habit of account sharing, so it is called'Open platform'。"Xu Tianyang, the person in charge of copyright of LETV, introduced,"The business policy of LETV's open platform account sharing model is fundamentally different from the existing account sharing model in the industry,While giving the copyright owner the best account sharing model,For the first time, it has brought the industry open、Independent、0 cost、100% account sharing conditions。 "
On the LETV open platform, whether it is a natural person or an institution, you can sign a contract, perform the contract, collect money legally, and authorize the real and effective LETV account sharing platform. In terms of settled content, as long as it is compliant, legal, and has genuine authorization, it can be settled, and dramas (long and short), movies (small and small), animation (animation & children), documentaries, variety shows, and overseas and other ** content with a record number are all accepted.
For the cooperation of account sharing, Xu Tianyang emphasized"LETV promises to give fair and just resource support, and under the premise of not pinching the tip of the content, continuous tailing, and compliance and legality, the platform does not distinguish between levels in the dimensions of coffee position, subject matter, audience, etc., and truly does not judge or tilt, so that interested film and television copyright owners can quickly enter the account-sharing track and release the potential and value of dramas. "
Regarding the specific account sharing model,"0 cost, 100% accounting"It is the most prominent policy advantage of LETV's open platform. Before January 1, 2026, the income obtained after entering the LETV open platform will only deduct necessary taxes, third-party payment channel fees (Alipay, Tenpay, Applepay, Ledou, etc.) and mini program promotion costs, and all the proceeds will be returned to the content provider, with a 100% account sharing ratio. After deducting the necessary costs of the above-mentioned third parties, the LETV platform does not share any revenue and does not charge any service fees.
In terms of scheduling mode and pricing, LETV gives full autonomy to the content filmmaker. Regardless of the first round of broadcast or non-first round of broadcast, whether it is solo broadcast or joint broadcast, you can authorize and share accounts on the LETV open platform. Moreover, the pricing of the content to the user is also determined by the filmmaker, and the price of a single episode is 01 to 50 yuan, ** pricing is not greater than the sum of the pricing of a single episode, such as 20 works, you can also create an on-demand area with a short revenue settlement cycle, only 15 days to settle, account income accumulated to 20,000 yuan to automatically activate the early settlement rights.
Xu Tianyang, the person in charge of LETV's copyright, introduced that the value of Lefang's open platform is determined by the traditional platform"Service Users"This single value dimension is transformed into:"Service Content Parties and Users"In the dual value dimension, there is no intervention or distinction at the level of scheduling, pricing and content itself, no copyright, no restriction on authorization methods and periods, and the platform only broadcasts and audits, so as to truly serve the content uploader and users.
Industry insiders believe that compared with the traditional account sharing model, LETV's open platform has indeed transferred many rights that once belonged to the platform. LETV hopes to fully stimulate the vitality of the content film side by opening up platform resources, and the platform will leverage its strength to provide users with massive, high-quality content, and ultimately achieve a win-win situation for the platform, content side, and users.
Departure: More than 10 million subsidies to promote the new model, LETV open platform support policy released.
In order to improve the efficiency of cooperation,Facilitate film and television producers to upload ** content efficiently、Independently、Flexible,LETV open platform can complete registration and login、Qualification review、Document signing、Content upload and other processes can be completed in one stop。 Fu Gang, the person in charge of copyright of LETV, shared the characteristics and use process of LETV's open platform service system on the spot. In the content upload stage, the rights and interests owned by the film and television producer, such as independently setting the authorization period, scheduling mode, number of preview episodes, pricing, etc., can be set in the system. In the process of cooperation, film and television producers can also transparently, clearly, comprehensively and in real time understand the content and other related data and account sharing income in the background.
With the release of LETV's open platform, LETV's **APP has been launched"VOD room"Zone, all the content involved in the account-sharing cooperation will be brought together"VOD room", users can pay for the content they want to pay for on-demand according to their preferences. And when the content side uploads works greater than or equal to 20, you can establish a content area, customize the name of the area, content, on-demand**, the content of the special area will be presented to users in the form of independent card pages on the LETV **app, helping film and television producers to enhance their overall brand value.
For the traffic strategy that the content filmmaker is most concerned about,LETV**Copyright Director Fu Gang introduced,Whether it is traffic inside or outside the site**,There is no need for the filmmaker to buy stream promotion,LETV promises to give all partners fair and just traffic distribution and support。 In addition to more than 50% of the recommended coverage rate on the homepage of LETV**APP station、Recommendation of advantageous resource positions in the on-demand hall,Through M station、Mini program and other cross-terminal multi-platform** and LETV's MCN account content marketing,LETV will fully assist the promotion and revenue growth of account-sharing content on multiple platforms。
For the film and television producers who settled in the first year of cooperation, LETV launched three major support policies on the open platform. First, every month, LeTV will subsidize users with Ledou worth 1 million cash to incentivize users to buy"VOD room"content, Ledou income will be discounted and subsidized to the content provider at the same price. Second, if LETV is authorized to broadcast TV dramas with an authorization period of not less than 1 year, a one-time subsidy of 50,000 yuan per drama will be granted, and the total subsidy fund pool for the first phase will be 1 million yuan. Third, starting from January 2024, the top 20 film and television works in terms of monthly income will be rewarded with no more than 10% of the monthly income for each film, and the total monthly bonus amount will be up to 100,000 yuan.
Regression: While serving the content side, let users judge what is good content.
At the release site, Xu Tianyang, the person in charge of copyright of LETV, answered the questions that the partners were concerned about. When asked about building"LETV open platform"When the vision of this new ** platform model, Xu Tianyang gave LeTV's answer in combination with the current situation of the film and television industry, and also hit the pain points of many content copyright owners. "The market value of content was originally judged by the audience, with the continuous upgrading of Internet traffic marketing in recent years, the audience's preference is no longer the only dimension for judging the market value of content. "
After years of changes in the industry, LETV still believes that the content itself should be judged by the audience and only by the audience, and the LETV open platform is built around this concept and values. "Xu Tianyang emphasized that the LETV open platform treats all content equally and gives the same platform policy support, which ensures that the quality and magnitude of the content are not determined by the platform rating before the broadcast, but by the audience paying for voting after the broadcast.
In the account-sharing model of LETV's open platform, LETV's team and operations can be streamlined and efficient, which is very much in line with the style of LETV for four and a half days. "Fu Gang said when sharing the platform policy"The more the platform is managed, the more bloated the organization will be, so LeTV decided to relax the restrictions. LETV's ** future is an open, autonomous, and co-created ** platform: how to broadcast the content, the filmmaker has the final say;Whether the content is good or not, the user has the final say. "
It is worth mentioning that a large number of high-quality copyright content accumulated in the history of LETV, such as "The Legend of Zhen Huan", "The Legend of Miyue", "White Deer Plain", "Conquest", etc., have endured, especially LETV's signature film and television IP "The Legend of Zhen Huan" is still loved by the public after 12 years of broadcasting. At the release site, Zhen Huan's digital person appeared as the host, and one of the lines seemed to imply a deep meaning:"The flowers are similar every year, but the people are different every year. I believe that this time LeTV will not let everyone pay wrongly. "As the first genuine film and television platform and the first film and television copyright distribution platform in China, today's LETV still retains the courage to reform and the courage to dare to be different. In the chaotic period of change where the long-term platform is lackluster, it is hoped that the LETV open platform that subverts the existing account-sharing model can truly bring new trends and trends to the content industry and become a new mainstream choice for the content side.