Group modelThe group model is a very interesting business model, which allows consumers to get better and more discounts in the best way. This model is especially popular in the field of e-commerce, because it allows consumers to enjoy more discounts and discounts when purchasing goods, and it also allows merchants to sell goods faster and increase sales and popularity through the best way.
The advantage of the group model is that it allows consumers to enjoy more discounts and benefits when purchasing goods, and at the same time, it also allows merchants to sell goods faster and increase sales and popularity. In addition, the group model can also promote social interaction, allowing consumers to communicate with each other, share shopping experiences and insights, and enhance consumers' trust and loyalty to merchants.
However, there are some problems and challenges with the group model. First of all, the operating cost of the group model is high, and it requires a lot of manpower, material and financial resources to organize and manage the best activities. Secondly, the threshold of the group model is high, and it needs to have a certain user base and brand awareness in order to organize effective activities. Finally, the rules and processes of the group mode are more complex, and it requires a certain amount of professional knowledge and experience to operate and manage the ** activity.
Therefore, in the application of the grouping model, various factors and issues need to be considered, including operating costs, user base, brand awareness, rules and processes, and so on. Only in this way can the group mode give full play to its greatest advantages and benefits.
In fact, the core of the group model lies in social networking and sharing, so the group model is also classified as social e-commerce. Then let's explain what is the group mode.
When we buy a product on the e-commerce platform, we generally buy it with what ** the merchant price, and there is no cashback or discount (of course, we don't count the praise cashback). This kind of shopping is now online trading, which basically means that users will buy what they need directly, and there is no question of whether they will repurchase or share customers in the merchant's store.
Then I'll introduce the group mode that has been very popular recently: we will have a 10-person group setting in this group mode, what does it mean?It means that for a certain product, there will be an entrance to the group, and 10 users must be gathered to open a group. Of those 10 people, there will be 3 people and 7 people who will not be successful.
Then the users of these 3 will buy this product at a lower price than the original price, and will get a certain percentage of points (the platform will take out a certain amount of money as a bonus pool to distribute dividends to these users, and the dividends depend on the proportion of points), and will also get a 1:1 ratio to the consumption amount ** (you can participate in cash release).
Those who are in it can get so many benefits, so what if they don't?In this model, the other 7 people who do not win can return the original amount and get a platform subsidy red envelope. In this case, the consumer will not lose money anyway, so this greatly boosts the traffic and sales of the platform.
Let's take an example:
Assuming that the product of this group is a mobile phone worth 3,000 yuan, then the user only needs 2,400 yuan to participate in the fight in the platform. Then gather 10 people to start a group, of which 3 people will buy this mobile phone for 2400 yuan, and get 24 points: the platform will open a bonus pool, the dividend ratio is one percent, according to the proportion of points to dividends. Then you will get 2400**, which will be released at a rate of 10% for each group, and the cash can be directly consumed or reflected.
The other 7 people who did not win will return the principal and get a subsidy red envelope, which can be used as a deduction.
So as long as I participate in this group, whether I win or not, I will not lose anything, and I will also get benefits. So why wouldn't consumers do it?