In today's fast-growing underwear market, GOSO has brought a new comfortable experience to consumers with its technological innovation and quality. As an underwear brand that focuses on scientific and technological research and development and consumer needs, GOSO Xiangmixiu has launched a brand upgrading strategy in response to the times, and is committed to building a more professional national underwear brand and leading the industry into a new stage of development.
In the process of brand upgrading, GOSO Xiangmi Lady Show has achieved a number of "unique". In terms of scientific research, GOSO has always insisted on being at the forefront of the industry and is the only underwear brand in the industry that cooperates with the Chinese Academy of Sciences. In May 22, Xiangmixiu and Shenzhen Advanced Institute of the Chinese Academy of Sciences jointly established the "Joint Laboratory of Somatosensory Innovation", which brought more scientific and technological support and professionalism to GOSO, and further enhanced the brand's R&D strength and market competitiveness. The scientific and technological support of the Chinese Academy of Sciences has provided a strong boost for product research and development, and on the basis of the original version and fabric, scientific and technological innovation has been integrated into product design, and subdivision research has been carried out for different groups and different scenarios, so that underwear can better fit the characteristics of human wear and bring consumers a more high-quality wearing experience.
At the same time, GOSO is also the only brand in the industry that uses a boneless structure and can maintain the effect of upper body gathering. This innovative design not only enhances the comfort of the underwear, but also demonstrates the brand's relentless pursuit of professional underwear. The use of boneless structure reduces the friction and stimulation of underwear, and also makes underwear more light and breathable, bringing a more refreshing and comfortable wearing experience to female consumers.
In addition, GOSO is also the only brand that divides the product line by function to meet the needs of users for multi-functional and multi-scenes. For a long time, GOSO has always paid attention to the different needs and pain points of consumers, and divided bra products into functions to provide consumers with targeted professional solutions. In response to the problem of women's auxiliary breasts, GOSO Xiangmixiu has recently launched the ** auxiliary breast buster bra, which adopts a soft support and erect structure without steel rings, which can stabilize the chest, and cooperate with the Leica high-elastic fabric on the back, which fits the body curve without traces to create a round and full breast shape, effectively improving the problem of sagging breasts and auxiliary breasts, and is favored by women in the market.
In addition to working products, GOSO also attaches great importance to the optimization of consumers' wearing experience, and is the only brand that pursues to summarize the experience of product try-on on the basic skills and maintain the consistency of the upper body effect of the product. Through feedback from a large number of wearers, brands can objectively and accurately understand the needs and feelings of consumers, so as to adjust and optimize products. At the same time, GOSO focuses on meeting the aesthetic preferences and needs of different consumers, and ensures that each product can achieve the expected upper body effect through in-depth research on the version, fabric, color, etc. Autumn and winter ** cloud velvet warm clothing and silk wool warm clothing have been upgraded in terms of materials and processes for consumers' wearing experience, and their high-quality materials and unique design are both warm and comfortable, becoming the first choice for consumers to wear in winter. And this kind of attention to basic skills and satisfaction of consumer needs has made GOSO Xiangmixiu win the trust and loyalty of nearly 100 million consumers.
Recently, GOSO Xiangmixiu was awarded the "Annual Retail Innovation Practice Award" in the [Titanium**] 2023 Global Innovation Selection. With the help of scientific and technological innovation, GOSO has not only upgraded the product quality, but also improved the wearing experience of consumers and won market recognition for the brand. On the road to building a more professional national underwear brand, we look forward to GOSO Xiangmixiu continuing to uphold professionalism and high quality as the core, and create more value for global underwear consumers through scientific and technological innovation and development.