With the rapid development of the Internet, the in-depth life of short software, and the ease of online shopping, live streaming has become a sweet spot in the money-making channel.
Not only are companies training their employees to go on the track of bringing goods to anchors, but even many celebrities are participating in the interaction in the live broadcast room. Since there are more people on the runway, the competition is naturally fierce. Treat the anchor as a public figure, the requirements are more stringent, this year, there are many anchors who have overturned, but the comments between people are different.
The same is hung on the hot search, Li Jiaqi has repeatedly apologized for the 79 yuan eyebrow pencil, but netizens are not allowed to buy it, and Dong Yuhui, who is deeply involved, has received a voice of support this time.
The twists and turns of the incident between him and Dongfang Selection developed to the point that the company stopped broadcasting for one day, and the turmoil became bigger and bigger. Going back to the very beginning of the story, there is a series of replies that are triggered.
As the anchor of the Dongfang Selection live broadcast room, Dong Yuhui, who was born in 93, started his live broadcast career in 22.
Different from the shouting and arguing during the general live broadcast, which stimulates the desire of netizens to buy, his style is inclined to inspirational**, bilingual broadcast, poetry and endowment, not only paragraphs, but also chicken soup that pierces the heart, his unique temperament makes him stand out quickly, and his excellent writing also plays a golden signboard.
When the time came to Jilin to bring the goods, Dong Yuhui piled up gorgeous words to explain. The copywriting is so powerful that netizens can't help but wonder who is writing it. So the official response was at the top, saying that the copywriting was done by the team together, and the anchor worked too hard and generally didn't write it.
Such an answer was dissatisfied with Dong Yuhui's fans, who felt that they were deliberately smearing, and then disclosed the details, bluntly saying that Dong Yuhui changed 5 words.
This made fans feel upset for Dong Yuhui, and felt that the official was backstabbing the hero of the brand.
no longer appeared in the live broadcast room of Dongfang Selection on time, but went to brush the performance of competitors.
After being scolded, the company's CEO Xiao Sun appeared, he dropped his mobile phone, and warned with a serious expression, the fan circle culture is not good, and the anchor cannot be harmed in the name of love.
The appearance of the high-level brought the event to a new height.
After CEO Xiaosun was mad, the boss Yu Minhong finally stood up.
He expressed his apologies to Dong Yuhui and criticized him for working with personal emotions, but when he turned the conversation, he mentioned fan remarks and bluntly said that he likes anchors, and he also needs to support them with rational speeches.
The company's employees are very young, please bear with me if you are not thoughtful, this answer, although it is a partial station of its own employees, but it is somewhat to save a little popularity.
I thought that the incident was going to subside, but I didn't expect that the anchor Tianquan set off the anger of netizens again, he satirized netizens in the live broadcast room, and set up a lot of blocking words but could still scold.
It's even more shouting, if you want to break us, we will buy things. The arrogant tone made Dongfang Selection choose to stop broadcasting for a day for introspection. During the suspension of broadcasting, CEO Xiao Sun, who was once on the hot search, has been removed from the position of executive director of Dongfang Selection.
Corresponding to him, Dong Yuhui was highly praised by Brother Xiao Yang, praising him as a talent among talents.
Let's look forward to what the next step will be.