Recently, a female netizen in Shandong posted a **, telling about the problems she encountered after buying a Bosideng goose down jacket in a physical store. According to her, she spent more than 2,000 yuan to buy this goose down jacket in a physical store, however, after washing it once, she found that the down was broken. She said that she bought it in a physical store, but after washing it once, she found that there was no down.
The woman contacted Bosideng's customer service, and the customer service replied that it was not a quality problem, but a man-made wash. According to the woman, she also took her clothes to the store to defend her rights, but the clerk said that the woman could not provide a shopping receipt. The clerk also said that the store had not sold this model in the past two years, and the style was at a very low discount at that time, and it was not as expensive as more than 2,000 yuan. The clerk once sent the clothes to the company's after-sales department, and the reply was that it was not a quality problem, but caused by her improper cleaning.
This incident has aroused widespread concern and discussion. It is undoubtedly an unpleasant experience for consumers to spend a lot of money on a branded down jacket only to encounter quality problems. For Bosideng, this incident may also have a certain impact on its brand image.
First of all, from the consumer's point of view, she believed in the quality assurance of Bosideng as a well-known brand when she made the purchase. If there is a quality problem with the down jacket, it is undoubtedly an infringement of consumer rights. Consumers should enjoy legitimate rights and interests when purchasing, including quality assurance of goods, return and exchange services, etc. If Bosideng is unable to provide the corresponding guarantees and services, this will have a negative impact on consumer trust.
Secondly, from the perspective of the brand, Bosideng, as a well-known brand, should strictly control the quality of its products and attach importance to after-sales service. When consumers report quality issues, brands should actively respond and provide reasonable solutions. If Bosideng behaves irresponsibly or fails to provide a reasonable solution in handling this incident, it will damage the brand's image and reputation.
In addition, for other consumers, the incident also provides a cautionary take. When buying branded goods, you should pay attention to checking the quality of the products, keeping the proof of purchase, understanding the after-sales service policy, etc. If you encounter quality problems, you should communicate with the brand in time and seek a reasonable solution. To sum up, this Bosideng goose down jacket incident has had an impact on both consumers and brands. For consumers, they should pay attention to safeguarding their legitimate rights and interests;For brands, product quality and after-sales service should be valued to maintain consumer trust and a good brand image. At the same time, consumers should also be vigilant and pay attention to shopping risks. January Creation Incentive Program