If you talk about which of the most popular SUV models in China's own brands in 2023, many people may think that it is the ideal L7 and the tank 300, but if you think about it carefully, which brand has experienced a tepid and another pillar of optimism?That can only be the M7 car series, since the launch, the M7 is really out of a curve that first suppressed and then raised, at the beginning many people were not optimistic, but in the later stage, it actually broke out in an all-round way, and now the number of large sets has broken 100,000, which is really far ahead.
There is a type of velocity called "question velocity".
The latest data shows that since its launch on September 12 this year, the new M7 has exceeded 100,000 units in two and a half months, setting an industry record and refreshing its own record. It can be seen that the M7 series has become the backbone of the market from the tepid when it was first released, which clearly sends a signal to the industry: the M7 series has run out of the "speed of the world".
Speaking with results is more useful than any publicity
According to the test results of a third-party testing organization, the new M7 has given excellent results in the ACC performance of static fake car tests, pure electric range achievement rate, and low-temperature energy consumption. Huawei ADS 20 depth empowerment makes the new M7 very good in obstacle avoidance safety;Under the conditions of ice and snow and extreme cold, the fuel consumption is only 854l；With a high vehicle load, the new M7 consumes only 545% battery power, achieved 55It has an all-electric range of 3km.
In many respects, the quality of the M7 series is outstanding. To a certain extent, "gold content" can be equated with "gold content". The new M7 has been on the market for 50 days, and the cumulative number of Dading has exceeded 80,000 in one fell swoop, although Dading is not equal to the final number of deliveries, but it has been shown that there are potential and clear intentions to buy cars, and the number is very considerable. In the first 11 months of this year, 15,242 units of the new M7 were delivered, and a total of 30,635 units were delivered.
Forcing friends to reduce prices, this is the embodiment of strength
If you simply ask how the M7 is, then I'm afraid it's not convincing enough. Whether the competitiveness of a brand and a model is strong enough and whether the stamina is sufficient, in fact, you can look at the actions of competitors. According to common sense, if the competitiveness of brand A is not strong enough, then brand B at the same level and positioning may not have too many actions, especially in terms of actionBut if brand A is eye-catching enough, then brand B has to make concessions. This is reflected in the reality of the ideal official preferential measures.
In March this year, Li Xiang also said that he would not reduce the price, but in August, he launched a policy of 10,000 yuan in insurance subsidies;In October, Ideal launched up to 310,000 yuan discount. Although the official guide price has not changed, it is actually a disguised price reduction. Therefore, it is clear that the ideal must have felt the direct threat from the world, although the current world has not yet hit the ideal position of the sales crown of medium and large SUVs, but if the ideal does not act on the **, I am afraid that the lower ** will attract users who originally wanted to buy the ideal.
2023-2025 "three steps", the future of the world is immeasurable
Higher quality, lower **, the positioning of the new M7 is also extremely accurate, firmly stuck in the range of 25-300,000 yuan, which is the red sea of domestic medium and large new energy SUVs. Yu Chengdong once said, "In 2025, it may reach 1 million vehicles, which is also the goal that he took the initiative to put forward to the company, hoping to make a profit in 2025." Then, if 2023 is a year for the Wenjie brand to achieve a big reversal, then 2024 will inevitably be a year that will continue to rise. With the popularity of the new M7 and the upcoming official debut of the M9, the year 2024 between Huawei and Wenjie is definitely more interesting.